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Concrete dogs in Barcelona send a message

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Twenty concrete dogs have been tethered to signs, lamposts, park benches and bicyle racks in Barcelona, Spain, as part of an effort to call attention to the problem of abandoned pets.

About 1,400 pets, including 760 dogs, were discarded on the streets of Barcelona last year — a 13 percent increase from 2016 — prompting the city council to launch the campaign.

Called “Dogs S.O.S.,” the campaign hopes to both raise awareness of the issue and help find homes for the 200 dogs awaiting adoption in city shelters.

The city contracted with the advertising firm Ogilvy Barcelona to place 20 life-sized concrete dog statues — cast from 3-D printed molds — around town, tethered to posts, poles and other urban structures.

Each statue includes an ID tag with a code that links to the City Council’s animal welfare site, where viewers can get information about dogs in need of homes.

Two shelter dogs — a 4-year-old mixed-breed named Neula and a 5-year-old American Staffordshire named Samó –served as models for the statues, ADWEEK reported.

“Neula and Samsó represent all the dogs that have been waiting a second chance,” said Jofre Banquells, creative director of Ogilvy Barcelona. “They both waited for at least a year at Barcelona’s animal shelter. Fortunately, Neula has been quickly adopted as soon as the campaign has been launched (on April 9).”

“Installing the dogs attached to lampposts, as if they were really abandoned, helps people visualize the situation,” Banquells said. “People don’t only see a dog, they see the problem. In addition, it gained media attention with no investment at all.”

The sculptures will stay on the streets another week, then be moved to other public spaces, such as libraries.

(Photo: Ogilvy Barcelona)