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Archive for May 17th, 2018

Clifford, that big red dog, coming back to TV


Clifford the Big Red Dog has found his way back to television.

Scholastic Entertainment announced yesterday that the new series, inspired by the books of Norman Bridwell, will run concurrently on Amazon Prime and PBS Kids, starting in the fall of 2019.

The rebooted show will have a strong emphasis on social-emotional skills such as empathy, along with a curriculum designed to boost early literacy and encourage imaginative play, Scholastic said.

“There is something enduring in Clifford’s gentle, loyal spirit that touches fans even after they become adults,” Iole Lucchese, the executive producer of the series, said in a statement. “We see it in tributes on social media and in fan art, and of course, in every parent who grew up with Clifford and now shares their love of him with their preschoolers.”

The Clifford books began being published in the 1960’s, relating the story of the loveable red dog who grew from a small pup to larger than a house.

The original version of the series debuted on PBS in 2000 and ran for three seasons, airing in 110 countries and picking up several Daytime Emmy nominations. John Ritter provided the voice of Clifford until his death in 2003. He was posthumously nominated for an Emmy in 2004.

A spinoff series, “Clifford’s Puppy Days,” starring Lara Jill Miller and Henry Winkler, ran from 2003 to 2006.

The new series will offer fresh and colorful new locations, as well as introduce all-new designs for main characters Clifford and Emily Elizabeth, according to Scholastic.

To accompany the series, Scholastic Entertainment will launch a global publishing, broadcast, merchandise and licensing program.

Scholastic published the first “Clifford The Big Red Dog” title in 1963. There are dozens of titles and more than 133 million Clifford books in print in 16 different languages.

Bridwell was a freelance artist who found little success with children’s book publishers until one suggested he make his own story to accompany one of the sketches.

(Image: Courtesy of Scholastic)