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Archive for 'videos'

Woof in Advertising: Friends are waiting

Budweiser’s new public service message encouraging responsible drinking lets a dog make the point:

“Next time you go out, be sure to make a plan to get home safely, because friends are waiting.”

Sure, they could have used a worried spouse, or a cute child, but somehow a dog drives the point home even better. Nobody waits for you like a dog does, and no one seems happier to see you come through the front door.

By using a dog, and making the ad’s ending happy, this public service message avoids becoming heavy-handed, sanctimonious, preachy and blatantly tear-jerking (unlike some of those PSA’s animal welfare organizations produce).

That, and being so on point, are what make it so effective.

In a decade of writing about dogs, and their people, I’ve had many people tell me how their dogs have changed their lives, and made their lives worth living. Some go so far to say their dog helped them move out of a criminal lifestyle or kept them from committing suicide. Dogs give us a reason to live, and a reason to live responsibly.

Dogs make us do the right thing.

Beer does the opposite.

WIAGiven alcohol is a factor in nearly a third of all traffic related deaths, there will be those who see some hypocrisy in a company simultaneously bombarding us with beer ads and telling us to drink responsibly.

Some accused the company of just that last week, when Anheuser-Busch, the official sponsor of the NFL season, issued its statement expressing concern about domestic abuse among NFL players, given alcohol and substance abuse play a role in nearly two out of three domestic violence cases, according to some studies.

“We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season,” Anheuser-Busch said in the statement — not directly threatening to end its $194 million relationship with the NFL, but, between the lines, raising that possibility. “We are not yet satisfied with the league’s handling of behaviors that so clearly go against our own company culture and code.”

Both the domestic abuse statement and the responsible drinking PSA came out last week. The latter was posted on YouTube Friday.

Maybe Anheuser-Busch is becoming more socially conscious, or maybe it’s just buffing up its image.

Some may think Anheuser-Busch, both with its domestic violence statement and its responsible drinking PSA, is getting on a high horse it has no right to mount (Clydesdale, maybe?).

“How crazy is this?” Jon Stewart noted last week on The Daily Show. “A company that sells alcohol is the moral touchstone of the NFL.”

That’s one way to look at it:  A beer company shouldn’t try to set our moral compass — and has no right to do so.

One could also say — given the social problems its products tend to spawn and exacerbate —  that a beer company has every duty to take such actions, and produce such ads.

In any event, we’re glad they  made this one, and we hope to see it on television at least as often as we do the Clydesdales.

(Woof in Advertising is an occasional feature on ohmidog! that looks at how dogs are used in advertising. For more Woof in Advertising posts, click here.)

Getting the “F — k” off Felicity

A dog with the “F” word branded into her side isn’t too likely to get adopted — at least not by anyone who would make for a good doggie parent — so a Kentucky shelter took steps to obscure the profanity with cosmetic surgery.

The young female pit bull mix was found tied to a fence in August, and taken in by the Lexington Humane Society, which named her Felicity.

felicityThe four-letter word had been burned into her side, likely with a chemical paste or liquid that penetrated her hide, leaving her branded for life.

Cosmetic surgery was performed last week by a staff veterinarian to try to hide the four-letter word.

Lexington Humane Society officials say they have an adoptive home lined up for Felicity, but wanted to do surgery before releasing her.

Thanks to donations from the public, a $3,500 reward is being offered for information leading to the arrest and conviction of the dog’s abuser or abusers, according to an Associated Press article.

Wouldn’t it be nice — felicitous, even — if there were a stiff mandatory sentence for disfiguring or mutilating dogs, say 15 years in prison, with no possibility of parole.

That might dissuade some from using dogs for graffiti.

If nothing else, it would forestall those who got caught and convicted from entering their likely future careers as serial murderers.

(Photo: Lexington Humane Society)

Hopeless dogs? Think again

There are plenty of rescue groups that likely do as good a job saving, rehabilitating and re-homing stray dogs as Hope For Paws.

But there is probably none better than that Los Angeles-based non-profit at documenting what they do on video.

Above is their latest rescue video — that of a pit bull, since named Bunny,  found abandoned on some government property. Shy, skittish and — even we’d admit — looking a little intimidating, she was lured in with hamburgers and trapped in a crate.

Not until she’s transported to safety and let out of the crate do we get the answer to the question that — in addition to the beautiful camera work — keeps us watching: How is she going to react, close up, with a member of the species that treated her so rudely?

Therein lies the beauty of the Hope For Paws videos, and the beauty of dogs.

Bunny, who apparently experienced little kindness in life — with the exception of one good Samaritan who would drop her off some food while she was living in the wild — doesn’t just give humans a second chance, she becomes an instant, gentle, trusting and tail-wagging friend.

After a few shy sniffs, she was resting her head on the laps of her rescuers.

Bunny is now up for adoption through Sevadog, an Oregon organization that helps dogs find forever homes. Hope For Paws often teams up with other rescues. In Bunny’s case, three were involved, including the group Rescue From the Hart, which notified Hope For Paws about the dog’s situation.

Hope For Paws went to the site, found the dog and got her veterinary care — shooting video the whole time.

The videos, which get millions of views on YouTube, help raise funds for the organization, and melt our hearts in the process. But they also bring attention to the issue of stray and homeless dogs, and remind us that, no matter how rough shape a being might be in, hope and love can conquer all.

The Internet age has seen us all become more adept at touting ourselves — as individuals, as non-profit organizations, as corporations. There are downsides to that. One is how easy it has become to mislead the masses. Another is the danger that we all end up spending 10 percent of our time on a project, and 90 percent of our time touting what we’ve done.

On the other hand, for a non-profit organization, showing the public what it does, in a way that touches the heart, can be a key to survival.

So, all things considered, we hope the Hope For Paws videos keep coming, and we urge you to take at some of the others by clicking the link in this paragraph.

You’ll see some dogs in pretty horrid shape, like this one found living in a landfill, but you’ll also get transported from sad to happy on your way to the final destination — hope.

Dog helps cheetah get through surgery

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They’ve been playmates and cuddle-buddies for several months now, so when Ruuxa, a cheetah cub, underwent surgery last week at the San Diego Zoo Safari Park, a puppy named Raina was there for him.

Raina, Rhodesian ridgeback, stood guard while the cheetah recovered from an operation, and licked and nuzzled him once he woke up, zoo officials say.

The two were paired up shortly after Ruuxa, seven weeks old at the time, arrived at the zoo. Born alone, instead of in a litter, he was rejected by his mother, as zoo officials say is often the case with single-birth cheetahs.

Figuring he needed a companion, staff teamed him up with Raina as part of the zoo’s animal ambassador program.

They are both about four months old now, and have become close friends.

Last week, KPBS reports, Ruuxa underwent surgery to correct a growth abnormality causing a bowing of his limbs.

Raina, according to animal training manager Susie Ekard, grew distressed. She waited outside the operating room during the surgery at the zoo’s veterinary hospital. When Ruuxa, still sedated, was in recovery, Raina was allowed to stand guard.

“She appeared very concerned about Ruuxa when she saw he was sleeping and she couldn’t wake him,”  Ekard said.

Once Ruuxa woke up, Raina licked and nuzzled him and layed down beside him, Ekard said.

Under the amabassador program, Safari Park officials pair cheetahs with domestic dogs, with the idea that they will be companions for life. according to a zoo blog. The dogs help the wild animals feel more relaxed and comfortable in their surroundings and to be less fearful of people.

Here’s a video of the two not long after they were first paired up:

(Photo: San Diego Zoo Safari Park)

It’s safe to say Walter likes the sea

Not every yellow Lab loves the water.

But those that do tend to do so with that kind of all-out, make-the-most-of-the-moment glee that dogs so often display (and we humans could learn from).

This video — made with a Go Pro camera strapped to his back — shows Walter barreling own a path to the Ionian Sea in Sicily, from the moment he is unleashed until he takes his plunge, narrowly missing taking a few humans in with him.

I try to refrain from ascribing emotions to dogs — not because I don’t think they have any, but because we mere humans never really know what’s in their heads and hearts.

In this case, though, I think it’s safe to say Walter likes the sea.

It’s also safe to say people like watching Walter’s mad dash: It garnered nearly 3 million views in its first three days on YouTube.

Today is my birthday, and here’s my birthday resolution: Be more like Walter.

Jiff: The fastest dog on two legs

A four-year-old Pomeranian named Jiff has been named the fastest dog on two legs.

He has four of them, but he only needs two — front or rear — to propel himself so speedily and over such great distances that he’ll be honored for two records in the 2015 Guinness World Record book. The 60th anniversary edition is coming out September 10.

jiffNot that Jiff wasn’t already pretty famous.

Jiff has appeared in several television ads and was featured in “Dark Horse,” a music video by singer Katy Perry. His Facebook page has more than 1.3 million “likes.

Originally from Grayslake, Illinois, Jiff recently moved to Los Angeles to pursue an acting career, according to his owners, who prefer to remain anonymous.

“When Jiff first walked into our offices, we weren’t even sure he was real,” Guinness World Records Editor-in-Chief Craig Glenday said. “He looks like a living, breathing cuddly toy.”

(Photo: from Jiff’s Facebook page)

CEO caught kicking dog on surveillance cam

It’s not every day that you find Fortune magazine covering a dog abuse story.

But when the apparent abuser is CEO of a prominent sports catering company, and the abuse is captured on an elevator surveillance camera, it raises some questions — including, in this case at least, whether he should remain in that position.

Many a dog lover is calling for the immediate firing of Des Hague, CEO of  Centerplate, a food service company that runs the concessions at several sports arenas nationwide, including those that are home to the Denver Broncos, Indianapolis Colts and San Francisco 49ers.

Many are suggesting a boycott of the food served by Centerplate at the stadiums it has contracts with.

So, in a way, it is a business story — Hague’s atrocious behavior, public as it has gone, could play a role in the future of the company.

But it’s also a dog story, so you should know that the pup was not seriously injured (at least in a physical way) and has been removed from the care of Hague.

While some reports say Hague was watching the dog for a friend, a spokesperson for the BC SPCA  said Hague appears to be the owner of the year-old Doberman Pinscher named Sade.

The BC SPCA is keeping the dog in an undisclosed location, either a shelter or foster arrangement.

deshagueThis week, Hague released a statement of apology, through his attorney, calling the incident “completely and utterly out of character … I am ashamed and deeply embarrassed… a minor frustration with a friend’s pet caused me to lose control of my emotional response … I would like to extend my apology to my family, company and clients, as I understand that this has also reflected negatively on them.”

Centerplate, based in Connecticut, says it “does not condone the mistreatment of animals by any of its employees” — that’s good to know — and that  it was conducting an internal review of the matter.

“Mr. Hague has agreed to attend counseling to address his anger management issues and has publicly expressed he is deeply ashamed and remorseful for his behavior,” the statement continued. “He has apologized to everyone directly involved as well as to the company’s clients and employees, and has pledged a significant, personal, multiyear financial commitment to help support the protection and safety of animals.”

The company’s board of directors says it has ordered Hague to donate $100,000 toward the establishment of the Sade Foundation, named after the dog he mistreated in the elevator, Fox 12 in Oregon reported.

In addition, the board is requiring him to serve 1000 hours of community service at an animal welfare organization.

While those steps might be an attempt to cut off any criminal prosecution, they don’t preclude charges being filed. They do show that the company’s board members — by appointing themselves judge and jury — are aware how serious the public is taking his misdeeds.

Whether the financial donation and community service are voluntary or company-ordered, they still seem a little like Michael Vick’s “redemption” song, which not too many people bought as sincere.

Sorry, rich guys. But forgiveness can’t be achieved by writing a check. Nice as it would be to see Hague pay, and pay, and pay, money doesn’t erase misdeeds. And, as Vick’s dogfighting case showed, dog lovers have a very long and unforgiving memory.

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