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Woof in Advertising: Bouncing boxer

Nothing in the UK says the holiday season is here (and says it more prematurely) quite like the annual appearance of the new Christmas ad from John Lewis. The chain of upscale department stores goes all out on the yearly ads — presenting memorable ads that range from the soul-recharging to tear-inducing to heart-wrenching. This […]

Woof in Advertising: Snoopy gets the axe

MetLife has given Snoopy his walking papers. After proudly serving the insurance company for 30 years, Snoopy is being put out to pasture as part of a company-wide “refresh” aimed at portraying MetLife as more sophisticated and financially savvy. The beagle who has been appearing in MetLife ads since the 1980’s is not the sort […]

Woof in Advertising: Olympic Mer-mutts

Just in time for the Olympics, Farmers Insurance has come out with a new series of ads featuring dogs making the best of a flooded home. The latest in the Farmers “We Know From Experience” campaign, the ads feature dogs as athletes, competing in events that include diving and synchronized swimming. The venue? The living […]

Woof in Advertising: Eukanuba makers agree to drop claims that food extends lifespans

Under pressure from the Federal Trade Commission, the makers of Eukanuba dog food have agreed to stop claiming their brand extends the lives of dogs. In a settlement that resolves a false advertising complaint filed by the FTC’s Bureau of Consumer Protection, Mars Petcare will cease making the claim. The FTC announced yesterday it had […]

Woof in Advertising: What the dog knows

This new ad campaign for a dog food company in Brazil is neither warm nor fuzzy. Instead, it’s a little macabre — and aimed at persuading you that you should feed your pooch Special Dog brand dog food because, otherwise, he might share your secrets with the world. Created by Rio agency DM9DDB, it centers […]

Woof in Advertising: Dream Weekend

Bored as I’ve become with the whole “bucket list” concept — for humans and dogs — I couldn’t help but being impressed with Subaru’s Impreza ad. Subaru turns to dogs for its advertising more than any car maker — and continues to put out better ones than any car maker, even as other companies begin […]

Woof in Advertising: McConaughey and dogs

As Matthew McConaughey’s Lincoln ads go, this new one, thankfully, doesn’t strive as hard to be sublime as the others, but it’s almost as ridiculous. Generally, the series of luxury car ads has seemed more intent on celebrating the actor’s looks and accessories than the motor vehicle’s, and more concerned with his lofty personal observations […]