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Woof in Advertising: Quarterback and his dog appear together in State Farm ad

Dogs in advertisements — even those cast in fairly superfluous supporting roles — have a way of stealing the show. We’d say that’s the case in this new ad from State Farm Insurance, in which Rigsbee totally outclasses the ad’s human stars, Green Bay Packers quarterback Aaron Rodgers stars and his teammate Clay Matthews. In […]

Woof in Advertising: Ellen’s dog food has new mascot — and it’s a turd with a halo

There’s a new animated turd in town, and no, it’s not a character on South Park. Halo dog food, Ellen DeGeneres’ brand, has launched a new advertising campaign featuring a saintly pile of feces know as “Poopsie.” The mascot appears in two advertising spots that have been made so far, both telling us that Halo […]

Woof in Advertising: Running of the bulldogs

The way they saturate the market, it’s easy to get tired of car insurance ads. They’ve always tended to air over and over again, until — as imaginative as they might be — we become sick of them. Perhaps you too have fallen victim to seeing a little too much of the Progressive spokeswoman, or, […]

Woof in Advertising: Bouncing boxer

Nothing in the UK says the holiday season is here (and says it more prematurely) quite like the annual appearance of the new Christmas ad from John Lewis. The chain of upscale department stores goes all out on the yearly ads — presenting memorable ads that range from the soul-recharging to tear-inducing to heart-wrenching. This […]

Woof in Advertising: Snoopy gets the axe

MetLife has given Snoopy his walking papers. After proudly serving the insurance company for 30 years, Snoopy is being put out to pasture as part of a company-wide “refresh” aimed at portraying MetLife as more sophisticated and financially savvy. The beagle who has been appearing in MetLife ads since the 1980’s is not the sort […]

Woof in Advertising: Olympic Mer-mutts

Just in time for the Olympics, Farmers Insurance has come out with a new series of ads featuring dogs making the best of a flooded home. The latest in the Farmers “We Know From Experience” campaign, the ads feature dogs as athletes, competing in events that include diving and synchronized swimming. The venue? The living […]

Woof in Advertising: Eukanuba makers agree to drop claims that food extends lifespans

Under pressure from the Federal Trade Commission, the makers of Eukanuba dog food have agreed to stop claiming their brand extends the lives of dogs. In a settlement that resolves a false advertising complaint filed by the FTC’s Bureau of Consumer Protection, Mars Petcare will cease making the claim. The FTC announced yesterday it had […]