Among many “old school” and unprofitable practices here at ohmidog! is my tendency to treat advertisers like well-trained, perhaps overly-trained, dogs — insisting they stay in their place and don’t dare venture into our editorial columns.
I will let my big old dog in bed with me, and I gladly do so every single night. But when it comes to advertisers, don’t even think about it.
So what’s this T-shirt doing here — in the space that I, way too ethical for my own good, so haughtily reserve for news matter?
For one thing, it’s kind of cool.
For another, with these T-shirts being the biggest ad ever to appear on our pages, I thought it would be a good time to explain this website’s approach to advertising.
(It is not one I recommend to anyone seeking to make money through their website.)
Basically, this middle section of the website is for news, and despite many requests from advertisers to link to their services and products here, I just don’t do it, because it strikes me as sleazy and deceptive.
The rightside column, with all those logos, is for non-profit animal welfare and animal rescue groups, and serves to link the public to their websites. There is no fee for that.
The leftside column, the one clearly marked “advertisements” is for, you guessed it, advertisements.
When ohmidog! started, seven years ago, the hope was that advertising would cover the costs, and maybe even lead to a profit.
That almost worked when we were headquartered in, and focused on, Baltimore.
Then we went and hit the road and ended up living in North Carolina. A few of those local Baltimore ads remain, but I no longer charge those advertisers — partly out of gratitude for helping us get off the ground, partly because fewer Baltimore eyes will see their ads.
Today, most of our ads, including the t-shirt ad at the top, are what are called affiliate ads.
The advertisers pay nothing for them, but if a reader clicks on one of them, and ends up buying something during that visit, the company sends a percentage of their profits my way — generally pennies on the dollar.
So far, those pennies haven’t amounted to much. And as business models go, ohmidog! — even when I wanted it to make money — has always been a prime example of how not to run a website.
We’ve always been all about the content (though I prefer the word “stories), and, while I don’t promise much else, we always will be — without any ads popping up on you, without any links misdirecting you.
What I started out doing for fun and profit, is pretty much becoming just about the fun.
In the months ahead, I’ll qualify for — and plan to start receiving — early social security. So I can only make so much money before having to turn over all the rest to the government.
So, if you must buy a T-shirt, go ahead and click on it, or any of the others now featured in our banner ad.
Just don’t buy too many.
(Photo: The I Love Dogs Site / Sunfrog.com)
Posted: August 11th, 2015 under Muttsblog.
Tags: ads, advertising, affiliate, animals, business, dog, dog websites, dogs, editorial, ethics, love, ohmidog!, pets, profits, rescue, t-shirts, websites