What if, in the interest of fair play, ads for movies were required to present an equal number of negative snippets to go along with all the positive ones they highlight?
It would go something like this:
“Stilted … clunky … manipulative” … The Hollywood Reporter
“Heavy handed… spottier than a kennel full of caged Dalmatians” …The Los Angeles Times
“Wow, why was this made and for whom and what the hell?” … RogerEbert.com
All of those disparaging comments — and very few superlatives — have been directed at the new movie “The Dog Lover.”
It’s a tricky little movie that starts out appearing as if it is going to be an expose of the unsavory practices of dog breeders.
What it actually is is a defense of breeders, financed by Forrest Lucas, oil tycoon and founder of Protect the Harvest — a pro-hunter organization and a staunch opponent of animal protection groups.
In other words, it is pretty close to propaganda — or maybe out and out propaganda — and, judging from the reviews, it’s not particularly artistic or creative propaganda.
Lucas is president and CEO of Lucas Oil Products. He campaigned against Missouri’s Proposition B, which was aimed at preventing cruelty to dogs in puppy mills.
And he makes no bones about what he thinks of some animal protection groups.
Lucas says he produced the movie to discourage people from supporting and donating to large animal rights organizations.
“They’re collecting money in the name of dog welfare, but there’s no welfare about them at all. They’re out there to make money,” Lucas said.
That, remember, comes from the CEO of a big oil company. (And if you can’t trust big oil companies, who can you trust?)
Of the movie, Lucas said, “I guarantee you everyone will have a tear. But they’ll walk out of here feeling good, saying ‘I get it now.'”
In the movie, idealistic college student Sara Gold (played by Allison Paige), becomes an undercover operative of the United Animal Protection Society, a fictional PETA-like organization.
Her assignment is to work undercover at a rural dog breeding operation run by the Holloway family, consisting of the handsome but gruff father Daniel (James Remar); true blue wife Liz (Lea Thompson); and hunky son Will (Jayson Blair), who, of course, becomes Sara’s romantic interest.
Sara starts off suspicious of the operation. What, for instance, is going on in that locked shed she’s not allowed to enter?
With her cell phone camera, she begins documenting what’s transpiring at the breeding operation — including the killing of a vicious dog that wandered onto the property and threatened Holloway’s daughter.
When Sara’s video footage of that event is passed on to the animal welfare agency, they manipulate it, and broadcast it, and all hell breaks loose.
The operation is shut down, charges are filed, and a trial is held — but as it all unfolds Sara realizes the family is doing nothing wrong; that they are gentle, and loving and treat their animals well.
The ruthless ones, it turns out, are those with the animal welfare agency, who will go to any means to achieve their goal.
Sara, as a result, finds herself turning against the overzealous animal protection group she works for and trying to prove the family’s innocence.
At the movie’s premier in downtown Springfield, Missouri — a state long considered a haven for puppy mills — there were some protesters, according to KSPR.
Of particular concern was the fact that, as part of the movie’s publicity campaign, an Australian shepherd puppy was being auctioned.
“The fact that we’re auctioning off this puppy, there’s nothing bad about that at all,” Lucas said. “So if that’s the best they can find, then we’re in pretty good shape.”
Clearly, he hasn’t read the reviews.
Posted: July 11th, 2016 under Muttsblog, videos.
Tags: animal rights, animal welfare, animals, breeders, dog, dogs, forrest lucas, hunting, lucas oil, media, missouri, movies, pets, propaganda, protect the harvest, the dog lover