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Tag: ad

Woof in Advertising: Budweiser’s Puppy Love

I predict this 60-second Budweiser commercial is going to cause more tears than any fumble, any interception, or even the final outcome of Sunday’s Super Bowl.

Called “Puppy Love,” the ad depicts a special friendship between a yellow lab puppy and a group of Clydesdales.

As the storyline goes, the puppy and the Clydesdales have become best of interspecies friends while residing at ”Warm Springs Puppy Adoption Center.”

WIAWhen the day comes for the puppy to go to a new home, he clearly doesn’t want to leave. And the horses don’t want him to go either.

When his new owner finally gets him in the car and takes off, the Clydesdales stage a coup.

They chase after the car as the pup sadly looks back out the window. They block the car’s path, and the next thing we see is pup and Clydesdales happily trotting back to the farm.

It’s all set to the tune of “Let Her Go” by Passenger.

The ad was posted on YouTube four days before Super Bowl XLVIII, and in less than a day it was viewed by more than 4 million.

(WIA is an occasional feature in ohmidog! that looks at how dogs are used in advertising)

Sarah smiles: The plight of the Doberhuahua

First, back in the 1990s, she wrote and recorded songs that left our hearts in shreds.

Then, in the 2000s, she teamed up with the ASPCA to make heartstring-tugging public service announcements about abused and neglected animals — ads expertly aimed at opening and emptying our tear ducts and wallets.

Now, just when she was starting show up a little less often on TV, Sarah McLachlan is back with another heartfelt plea – to save the Doberhuahua.

The Doberhuahua?

Obviously, that would be a mix between a Doberman and a Chihuahua. I’m sure — given our proclivity for tinkering with dogs, and dogs’ proclivity for overcoming any size disparities when it comes to messing with each other – some might really exist.

doberhuahuaIn this case, though, it’s a monstrous, fictional canine hybrid with a giant head and a tiny body, created to sell cars, specifically, the Audi.

Audi enlisted McLachlan to engage in a little self-satire, as can be seen in this teaser for its Super Bowl ad — a plea by the singer to help save the misunderstood animal with “a heart as big as its head.”

It’s not clear how funny the ad itself will be, or whether it will make anyone want to buy an Audi. But seeing McLachlan lighten up is, to me, worth all $4 million or so Audi is spending to air the ad during the Super Bowl.

My guess is, when it comes the images of Audi, the Doberhuahua, and McLachlan, the ad is going to best serve that of McLachlan.

It should be pointed out here that, just as I don’t personally know any Doberhuahuas, I don’t know Sarah McLachlan. I just have this possibly faulty perception of her — based on what I’ve seen and heard, her beautiful and often sad songs, and her plaintive ASPCA ads — that she overflows with angst, carries the world’s problems on her shoulders, goes to bed crying every night, and thinks you should, too.

It’s equally possible that she, in real life, is a laugh-a-minute, happy go lucky kind of gal, and that the image I and others have of her in our heads is totally off the mark and entirely underserved — hammered in by having seen her countless times over the past decade in ads filled with crippled dogs and one-eyed cats.

Speaking out, tongue in cheek, for the the misunderstood “Doberhuahua” shows McLachlan can laugh at herself — an attribute not always evident in singer-songwriters, or animal welfare advocates. Both can get a little sanctimonious, a little heavy-handed with their messages.

As with Dobermans and Chihuahuas, there’s no reason animal welfare and sense of humor can’t unite now and then. But they rarely do.

In both cases, we think the offspring would be more cute than monstrous.

How this ad plays with animal lovers remains to be seen. They can be a pretty sensitive group, and they can be easily offended, as was the case with last year’s Super Bowl ad that highlighted greyhound racing, the one with the French bulldog that outraced them all because he was wearing Skechers.

Will Doberman fans object to the Audi ad, based on how it might stereotype their breed as all befanged and snarly? Will the ad rub pit bull fans the wrong way? Will the fictional plight of the Doberhuahua somehow detract from the very real plight of unwanted and abused dogs? Is it worth getting worked up about a fictionally engineered dog when there’s so much other real and disturbing dog engineering going on?

Time will tell. Meanwhile, I’m just glad to see Sarah smile.

Woof in Advertising: VW’s “Woofwagen”

Pawlitically incorrect as it might be, I do permit my dog to stick his head out the car window from time to time.

While there are those who say that’s putting him, and particularly his eyes and ears, at risk, I can’t bring myself to forbid him from sticking his nose out the window. To ban him from that activity would be the equivalent of taking someone to an art museum and blindfolding them.

So when traveling at reasonable speeds, and once in a while traveling at unreasonable speeds, I power down the back window halfway to let Ace sniff in the surroundings for a minute or two, usually at his urging — as in, “If I keep smushing my greasy nose into this closed window, he will open it a bit.”

I, unsafe and risky as it is, love to see the dog head protruding from the car window, almost as much as dogs seem to enjoy sticking their heads out the window.

To me, the dog head protruding from a car window, while maybe not as iconic as that torch Lady Liberty holds up, is a symbol of freedom and possibilities and soaking up all life has to offer. I have even tried it myself, but I got something in my eye and no longer take part in that behavior. Ace still gets to, though, within limits.

Admitting that will probably bring some criticism my way, just as I’d expect this new ad from Volkswagen might take some heat.

The ad features more than 15 dogs — all hooked up to seat restraints, it is said — but still managing to get their heads out the car window, in some cases well out the window.

(If you’re wondering why some dogs appear to be in the driver’s seat, that’s because the ad was filmed in the UK, for the British market.)

Twenty-two dogs were involved in the filming of the ad, and none of them were equipped with doggy goggles.

Thus those dogs, like my dog, were exposed to the danger of dirt, rocks, dust and debris that could harm their eyes; or ear damage that can result from them flapping too fiercely in the wind; or the possibility of falling out of the window.

The ad makers, judging from this behind-the-scenes “making of” video (below) seemed to exercise care and take precautions with the dogs.

But I’d be interested in hearing what you think. Will the ad be viewed as putting dogs in danger, or letting dogs be dogs? Is it joyous, or worrisome, and do you think it’s going to sell many Volkswagens? As for me, I was too busy looking at the dogs to notice the cars at all.

You can’t beat these prices, folks!

Overwhelmed with cats, the Winnipeg Humane Society put together this hilarious appeal — a spoof of the kind of tacky, hyperbolic, low-budget ad anyone who watches late night TV is familiar with.

The shelter found a willing narrator in Andy Hill, the son of Nick Hill, whose was famed for his local furniture store ads in the 1980s, reports Yahoo’s Daily Brew. Nick Hill, who died in 2003, appeared in the ads for Kern-Hill Furniture wearing a 10-gallon hat urging customers to “C’mon Down!”

“Looks like someone left the kitty machine on overnight, and now we have a cat-astrophe on our hands,” Andy Hill says in the ad for a “Kitty Midnight Madness” sale. 

Hill touts “Girl cats! Boy cats! Used-to-be boy cats! … Calico cats, Siamese cats, short-hair cats, long-hair cats, no-hair cats, bad-hair cats, spotted cats, striped cats, black cats and white cats.” He even suggests a “lazy cat to cover up that hole in the couch,” and promises “if we can’t find you a cat you love, we’ll give you a (bleepin’) dog!”

“You can’t beat these prices folks, so c’mon down.”

Leave it to Bieber: Pop star urges adoptions

PETA, knowing better than most how much cute and fuzzy things appeal to the public, has tapped Justin Bieber to start in his second public service announcement for the organization.

Justin sings the praises of adopting pets in a PSA whose tagline is, “Animals Can Make U Smile. Adopt From Your Local Shelter.”

According to PETA, Bieber wants his fans to know that buying a dog or a cat from a pet store or a breeder takes a home away from a shelter animal,  3 to 4 million of which end up euthanized in America each year. Buying a dog, PETA says, supports puppy mills, operations in which dogs are raised in cramped, crude, and filthy conditions.

While preparing for the release of his debut album, My World, Bieber devoted some time to talk to peta2 about compassion for animals — something he says his dog Sam helped instill in him. ”We moved to a city where we didn’t really know anybody, so I kinda wanted a friend around. And Sam was kinda like that friend.”

Bieber appears not with Sam, but with a dog named Bijoux in the newest PETA spot.

“It’s really important that people adopt,” Bieber says. “I really encourage going out to an animal shelter or a place where you can get a dog that has been abandoned or doesn’t have a home.”

You can learn more about Justin Bieber and his public service announcement at peta2.com

Ochocinco says: Don’t skin animals

Chad Ochocinco has shot two “super hot” ads for PETA, in which the Cincinnati Bengals wide receiver is cloaked in nothing more than a football.

Wait a minute, aren’t footballs made of pigskin?

Actually, no. They were intitially made with pig bladders, but those days are long gone. They are still made with leather, though, and an estimated 35,000 cowhides a year are used to make NFL footballs, according to a New York Times blog.

Of course, those 35,000 cows aren’t slaughtered to make footballs, but they are slaughtered to make meat, with their hides then being used to make footballs.

Probably, if one wanted to try hard enough, they could find some hypocrisy here, especially considering the tagline of the new PETA ad is, “Ink Not Mink: Be comfortable in your own skin and let animals keep theirs.” On top of that, probably even more cowhides are used to make official NFL leather jackets.

Then again, given Ochocinco’s admirable abs, and the fact that a football is the only thing covering his privates, I doubt the focus of most people will be on such a teeny tiny possible double standard as this: Killing animals for their skin is wrong, but separating dead animals, killed for other purposes, from their skin is OK?

Given the ill will between the NFL and much of the animal welfare community — especially after convicted dogfighter Michael Vick was invited back to the league — Ochocinco’s public service ad is still a huge step, unless you’re a cow, in the right direction.

“To tell you the truth, when I was younger growing up, I thought it was all fake … they didn’t really kill animals,” Ochocinco says in the ad. When he found out how animals are killed for their skins, “he really wanted to become a part of this campaign,” PETA says. “Animals killed for their fur endure tremendous pain and suffering before being turned into coats, hats or used as fur trim. Foxes, minks, rabbits even dogs and cats are bludgeoned, stomped, electrocuted, and gassed to death. and sometimes skinned while alive.”

Ochocinco, PETA notes, is “known for making superstar plays on—and off—the field. He hosts a football show with fellow Bengals teammate Terrell Owens called the T. Ocho Show and has set multiple franchise records for the team. He charmed viewers on season 10 of Dancing With the Stars and captured the hearts of lucky ladies on his own VH1 dating show The Ultimate Catch. This NFL legend is everywhere…and is now showing off everything! Chad, an avid animal lover, posed nude for PETA’s iconic ‘Ink, Not Mink’ campaign to protest the cruel fur industry and prove that he’d rather go naked than wear fur.”

You can back Chad’s new cause by signing a PETA petition.

Jane Lynch speaks out for PETA

Jane Lynch — the only thing I like about “Glee” — has made a public service announcement for PETA.

Lynch, who plays the surly Sue Sylvester, encourages pet owners to spay and neuter their animals.

“The good folks at PETA asked me to say a few words about the importance of good posture and personal hygiene — but I don’t want to talk about that,” she says in the ad. “I want to talk about the 4 million dogs and cats who are euthanized every year because there aren’t enough homes for all of them.”

Lynch also sent a letter to Chicago mayor Richard M. Daley urging him to support the passage of a bill — similar to one passed in Houston, Denver, New York and Los Angeles — that would require dogs and cats to be spayed or neutered.

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