That trio of sassy grandmothers currently being featured in a series of Volkswagen ads has a new traveling companion — a Chiweenie with an overbite — and true to his name (Tuna) he’s stinking up the place.
In the ad, the grandmas detect an odor in the vehicle, which they at first blame on it being diesel-powered. After some continued sniffing, they determine the real source of the foul smell: It’s Tuna.
Tuna — that’s his real name — had achieved some major fame even before appearing in the ad, with more than 1.5 million followers on his Instagram page.
And he’s already published his own book, “Tuna Melts My Heart: The Underdog with an Overbite.”
According to that website, Tuna is a 4 year-old Chiweenie (Chihuahua-dachshund mix) with an exaggerated overbite who was rescued in 2010 by Courtney Dasher at a Farmers Market in LA.
Within a year, Dasher created an Instagram account dedicated to Tuna’s photos. By the end of 2012, he had hundreds of thousands of followers.
Dasher said her goal was to “bring people joy through Tuna’s pictures that showcased his cartoonish looks and his charming personality.”
“Since Tuna is the epitome of the underdog, most people advocate for him and adore him for his endearing qualities. His loyal followers embrace his physical differences, have fallen in love with his charm and connect to his message; that true beauty comes in all forms and radiates from within.
“Furthermore, he is an ambassador for animal rescue, since he too was once rescued, and it has become a part of Courtney’s mission to raise awareness for rescue groups through this platform.”
Dasher met Tuna at an adoption event after he’d been found discarded on the side of the road near San Diego.
You can find more of our “Woof in Advertising” posts — looking at how dogs are used in marketing – here.
Posted by John Woestendiek August 20th, 2015 under Muttsblog, videos.
Tags: ad, ads, advertising, animals, book, chihuahua, chiweenie, courtney dasher, dachshund, diesel, dogs, dogs in advertising, facebook, grandmas, grandmothers, instagram, marketing, mix, odor, overbite, pets, photos, sassy, smell, tuna, tuna melts my heart, tunameltsmyheart, twitter, volkswagen, woof in advertising, woof!
Sometimes, technology is little more than putting a bygone relic to new use.
Witness the Woof Washer 360 — basically a Hula Hoop with holes in it that attaches to your garden hose, allowing you to squirt your dog clean with the kind of coverage Anderson Cooper might envy.
It’s currently being direct-marketed to consumers with the kind of goofy ad direct-marketers are famous for.
“Rover loves to play, but he ends up filthy from the day,” we are told, as if we are second graders who wouldn’t otherwise realize that.
Simply connect the magic wand to a hose, add soap, slip it over your dog and the “sudsy solution” will “scrub” Rover clean — in less than one minute.
The secret, we’re told, is the “360 degree design…Amazing…like a soothing massage for your pet.”
Somehow, we are supposed to conclude that “Rover” will not be as frightened by a giant hoop producing dozens of streams of water as he is by a garden hose.
We are supposed to “Act now!” of course, because this item is “not available in stores.”
And what would any TV/Internet only offer be without the ubiquitous added incentive: “But wait, there’s more” — in this case a bonus “Woof Washer 360 Microfiber Quick Drying Mitt” to dry your dog even faster.
Woof Washer 360 comes in two sizes — small ($19.99) and large ($24.99).
One one level, it makes a weird kind of sense. Then again it looks like the kind of contraption that ends up stashed in the corner of the garage, gathering cobwebs.
But worry not; decades from now, when its unearthed anew, the grandkids can always use it as a Hula Hoop.
Posted by John Woestendiek July 2nd, 2015 under Muttsblog, videos.
Tags: act now, ad, advertisement, animals, bath, bathing, clean, commercial, contraption, device, direct marketing, dog, dogs, garden hose, grooming, hula hoop, not available in stores, pets, technology, wash, woof washer, woof washer 360
This public service ad for a Dutch service dog foundation certainly isn’t the typical “awwww”-invoking stuff you see from do-gooders trying to raise some money.
It’s pretty chilling, as is its tagline: “We not only help people who cannot see, but also those who have seen too much”
The ad was made for the Royal Dutch Guide Dog Foundation (KNGF Geleidehonden), which in addition to supplying guide dogs for the blind, also trains assistance dogs for veterans coping with PTSD and other war-induced traumas.
Established in 1935, the organization has trained over 5,000 dogs for guide dog users in various parts of the Netherlands.
The ad won the the Gouden Loeki (a Dutch commercial award) in 2014.
Posted by John Woestendiek March 2nd, 2015 under Muttsblog, videos.
Tags: ad, advertisement, assistance dogs, commercial, dog, dogs, dutch, fundraising, Gouden Loeki, guide dogs, KNGF Geleidehonden, netherlands, psa, ptsd, public service announcement, royal dutch guide dog foundation, service dogs, trauma, veterans, war
She has been called “America’s deadliest DA,” “the queen of death” and “one tough cookie.”
But Lynne Abraham, the former Philadelphia district attorney who sent hundreds of humans to death row, has a soft spot for animals.
And one supporter thinks that’s worth highlighting as Abraham runs for mayor of the City of Brotherly Love — so much so that he produced a campaign ad for her, at his own expense.
It all goes back to 2007, when the ad’s producer, Bill Whiting had to deal with a horrific situation: Some neighborhood kids took his dog, Edna. They held her for ransom, tortured her as Whiting listened over the phone, and killed her.
Abraham went after the suspects with her trademark bulldog-like tenacity, and earned Whiting’s undying respect.
“I could never have realized justice without the help of Lynne Abraham who was Philadelphia’s District Attorney at the time,” Whiting said in the video.
A 15-year-old was arrested, tried and punished in the case.
Whiting produced the video himself with the help of some friends who donated their time, according to a Newsworks report.
“The ad cost $14 in dog treats,” Whiting said. “That’s all there was.”
The video highlights her stance on animal cruelty, but also describes Abraham, a Democrat, as “a sharp, fair-minded elder stateswoman” who has the skills and experience to become Philadelphia’s first female mayor.
Whiting said he made the ad out of gratitude, and says he hopes it will “humanize” a woman the New York Times called “America’s deadliest D.A.” because of how often she sought the death penalty. That same 1995 article made note of Abraham’s practice of carrying cans of Little Friskies in the trunk of her official car, doling out portions to street cats in need of nourishment.
She’s hardly the only “hard on crime” public official that goes gooey when it comes to animals. Maricopa County Sheriff Joe Arpaio, who has been called the country’s “toughest sheriff” has a well-known soft spot when it comes to dogs — and it has served to help humanize him a bit.
As for Abraham — it was none other than Frank Rizzo (no softy himself) who first called her “one tough cookie” — she’s seen as a “very no-nonsense, straightforward district attorney,” Whiting said. “But I also wanted people to know that she has an extremely kind heart.”
The case of Edna, was “one of many that is emblematic of Lynne’s strong commitment against cruelty to animals,” Abraham’s campaign spokeswoman, Cathie Abookire, wrote in an email promoting the video.
Abookire said Abraham, as district attorney, appointed Philadelphia’s first prosecutor devoted to animal cruelty cases.
Posted by John Woestendiek January 29th, 2015 under Muttsblog, videos.
Tags: ad, animal welfare, bill whiting, campaign, da, deadliest, district attorney, lynne abraham, mayor, mayoral, philadelphia, politics, race, supporter, tough cookie
Budweiser’s new public service message encouraging responsible drinking lets a dog make the point:
“Next time you go out, be sure to make a plan to get home safely, because friends are waiting.”
Sure, they could have used a worried spouse, or a cute child, but somehow a dog drives the point home even better. Nobody waits for you like a dog does, and no one seems happier to see you come through the front door.
By using a dog, and making the ad’s ending happy, this public service message avoids becoming heavy-handed, sanctimonious, preachy and blatantly tear-jerking (unlike some of those PSA’s animal welfare organizations produce).
That, and being so on point, are what make it so effective.
In a decade of writing about dogs, and their people, I’ve had many people tell me how their dogs have changed their lives, and made their lives worth living. Some go so far to say their dog helped them move out of a criminal lifestyle or kept them from committing suicide. Dogs give us a reason to live, and a reason to live responsibly.
Dogs make us do the right thing.
Beer does the opposite.
Given alcohol is a factor in nearly a third of all traffic related deaths, there will be those who see some hypocrisy in a company simultaneously bombarding us with beer ads and telling us to drink responsibly.
Some accused the company of just that last week, when Anheuser-Busch, the official sponsor of the NFL season, issued its statement expressing concern about domestic abuse among NFL players, given alcohol and substance abuse play a role in nearly two out of three domestic violence cases, according to some studies.
“We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season,” Anheuser-Busch said in the statement — not directly threatening to end its $194 million relationship with the NFL, but, between the lines, raising that possibility. “We are not yet satisfied with the league’s handling of behaviors that so clearly go against our own company culture and code.”
Both the domestic abuse statement and the responsible drinking PSA came out last week. The latter was posted on YouTube Friday.
Maybe Anheuser-Busch is becoming more socially conscious, or maybe it’s just buffing up its image.
Some may think Anheuser-Busch, both with its domestic violence statement and its responsible drinking PSA, is getting on a high horse it has no right to mount (Clydesdale, maybe?).
“How crazy is this?” Jon Stewart noted last week on The Daily Show. “A company that sells alcohol is the moral touchstone of the NFL.”
That’s one way to look at it: A beer company shouldn’t try to set our moral compass — and has no right to do so.
One could also say — given the social problems its products tend to spawn and exacerbate — that a beer company has every duty to take such actions, and produce such ads.
In any event, we’re glad they made this one, and we hope to see it on television at least as often as we do the Clydesdales.
(Woof in Advertising is an occasional feature on ohmidog! that looks at how dogs are used in advertising. For more Woof in Advertising posts, click here.)
Posted by John Woestendiek September 23rd, 2014 under Muttsblog, videos.
Tags: abuse, ad, advertising, anheuser busch, animals, bud, budweiser, commercial, dog, dogs, domestic violence, drinking, driving, drunk, drunk driving, friends are waiting, hypocrisy, marketing, media, national football league, nfl, pets, psa, public service annoucement, responsibility, responsible, woof in advertising
This isn’t a new ad from Pepsi, but it’s a memorable one — and a reminder to all those who own both a cat and a dog that, when anything mysteriously goes awry at home, it’s always the cat’s fault.
Yes, no doubt about it, clearly the cat’s fault.
(Woof in Advertising is an occasional feature on ohmidog! that looks at how dogs are used in marketing. To see more Woof in Advertising posts, click here)
Posted by John Woestendiek August 19th, 2014 under Muttsblog, videos.
Tags: ad, advertisements, advertisers, advertising, animals, blame, cat, commercials, dog, dogs, fault, golden retriever, marketing, media, pepsi, pets, sandwich, video, woof in advertising, woof!
I predict this 60-second Budweiser commercial is going to cause more tears than any fumble, any interception, or even the final outcome of Sunday’s Super Bowl.
Called “Puppy Love,” the ad depicts a special friendship between a yellow lab puppy and a group of Clydesdales.
As the storyline goes, the puppy and the Clydesdales have become best of interspecies friends while residing at ”Warm Springs Puppy Adoption Center.”
When his new owner finally gets him in the car and takes off, the Clydesdales stage a coup.
They chase after the car as the pup sadly looks back out the window. They block the car’s path, and the next thing we see is pup and Clydesdales happily trotting back to the farm.
It’s all set to the tune of “Let Her Go” by Passenger.
The ad was posted on YouTube four days before Super Bowl XLVIII, and in less than a day it was viewed by more than 4 million.
(WIA is an occasional feature in ohmidog! that looks at how dogs are used in advertising)
Posted by John Woestendiek January 30th, 2014 under Muttsblog, videos.
Tags: 2014 super bowl, ad, adoption, ads, advertisements, advertising, animals, budweiser, clydesdales, commercials, dogs, dogs and horses, dogs in advertising, farm, friendship, heartwarming, horses and dogs, interspecies, labrador retriever, let her go, passenger, pets, puppy love, super bowl, super bowl 2014, super bowl XLVIII, video, warm springs puppy adoption center, woof in advertising, yellow lab