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Tag: ad

This one will make you whimper

This public service ad from France lays it on a little thick — but maybe that’s what’s necessary to get through to humans so thickheaded and coldhearted that they would abandon a dog.

Launched by French animal welfare group, Foundation 30 Million D’Amis (30 Million Friends), the video begins with a dog at his owner’s side in the hospital.

Through flashbacks we learn the owner had driven his dog to a remote area, ordered him to stay, and then drove off.

When he spots the dog in his rear view mirror running after his car he has an accident — and guess who saves him?

Each year in France, tens of thousands of pets are abandoned — most of them during the summer.

NPR reported a few years back that many such abandonments take place while families are on vacation:

“Every summer an estimated 100,000 domestic animals are abandoned in France by owners who say they are unable to take them along or find someone to look after them,” the report said.

The ad — just the latest in an ongoing campaign by humane organizations against abandonment — is being shown online and on French television.

If nothing else, it reminds us which species is the more loyal.

Woof in Advertising: McConaughey and dogs

As Matthew McConaughey’s Lincoln ads go, this new one, thankfully, doesn’t strive as hard to be sublime as the others, but it’s almost as ridiculous.

Generally, the series of luxury car ads has seemed more intent on celebrating the actor’s looks and accessories than the motor vehicle’s, and more concerned with his lofty personal observations than the vehicle’s performance.

This time, at least, he’s not talking to himself as he pulls out the driveway of a ritzy neighborhood. This time, he’s not checking his cuff links, or contemplatively rolling an invisible something between his thumb and forefinger.

This time, it’s a little more down to earth — he’s talking to two dogs in the back seat, about where to go eat.

“Alright what do you think boys?” McConaughey asks the German shorthaired pointer and Weimaraner in back of the Lincoln Navigator. “We could do tacos, we could do some Thai. Oh what do you think about sushi?”

woof in advertising(I wouldn’t recommend feeding any of those to a dog.)

The dogs somehow convey to McConaughey that they want barbecue (again). But McConaughey, deeming himself the far superior creature, nixes their idea

“No, we’re not having barbecue again. Why? Because you’re on four legs and I’m on two.

“And I’m driving.”

He punctuates that last sentence with a clicking mouth noise and a wink. Maybe it’s supposed to come across as sexy and self-assured, or it could just be to distract us from the obvious question: “If you didn’t care what they wanted to eat, why did you bother asking them in the first place?”

McConaughey has three dogs of his own, but none of them was used for the ad.

“Lincoln and I wanted the new ad to be more lighthearted and fun, so when they pitched the ‘driving with dogs’ idea I was in,” McConaughey said. In a news release for the ad, he added, “People love their dogs, I’ve got three myself, and yes, I, like most of you, even talk to them.”

The commercial spot, called “Time to Eat,” got its first TV air time during the Grammy awards. It was directed by filmmaker Gus Van Sant.

“Gus really understood how to bring the story of the Lincoln Navigator to life,” Jon Pearce, executive vice president and global chief creative officer for the ad agency Hudson Rouge, said in the release. “The setting, our canine passengers and some pithy dialogue all work together to tell the story of the type of person who likes to drive a Navigator.”

And what kind of person is that? We can only guess a pithy one.

(Woof in Advertising is a recurring ohmidog! feature that looks at how dogs are used in marketing. You can find earlier posts in this archived collection.)

After some zigs and zags, Ziggy is home

ziggy

After a Fresno family shared a post on Facebook about their dog Ziggy going missing, and Ziggy showing up not much later on Craigslist for sale, a good Samaritan said he did what he had to do — buy Ziggy back and return him to his family.

Ziggy, a Maltese, was stolen Friday from a crate in his front yard in Fresno, Calif., his owner, Kris Villasenor, told ABC News.

By Saturday he was returned to the family, by a stranger named Jeremiah Lee.

“I was browsing Facebook the other day and my aunt shared a post about a lost dog,” Lee told ABC News. “I read it and realized that the dog was stolen in my neighborhood.”

Lee made a mental note to keep an eye out for the dog, and followed Villasenor’s post on Fresno’s lost and found pets Facebook page.

When he saw that someone had commented on the post that they had seen the dog listed for sale, and provided a link to the Craigslist ad, Lee took action.

“I texted the number thinking that there was no way that they would respond and just told them that they had broken a little girl’s heart and to do the right thing.”

To Lee’s surprise, the seller answered his text, claiming they had bought Ziggy from a homeless person and had no idea that he was stolen.

While skeptical of that story, Lee met the seller Saturday and paid $40 for the Maltese he had never met.

Lee got in touch with Villasenor through Facebook, informing her he had her dog, and she picked Ziggy up right away.

Villasenor insisted on reimbursing Lee, even though he protested.

“I wanted to help because I would hope that someone would do the same for me,” he said.

“It’s amazing what Jeremiah did just to get the dog back,” Villasenor said. “The kids are super stoked about it. It’s a wonderful feeling.”

Woof in Advertising: Tuna befouls the VW

That trio of sassy grandmothers currently being featured in a series of Volkswagen ads has a new traveling companion — a Chiweenie with an overbite — and true to his name (Tuna) he’s stinking up the place.

In the ad, the grandmas detect an odor in the vehicle, which they at first blame on it being diesel-powered. After some continued sniffing, they determine the real source of the foul smell: It’s Tuna.

wia

Tuna — that’s his real name — had achieved some major fame even before appearing in the ad, with more than 1.5 million followers on his Instagram page.

And he’s already published his own book, “Tuna Melts My Heart: The Underdog with an Overbite.”

On top of that, he has his own Twitter and Facebook accounts, as well as his own website.

According to that website, Tuna is a 4 year-old Chiweenie (Chihuahua-dachshund mix) with an exaggerated overbite who was rescued in 2010 by Courtney Dasher at a Farmers Market in LA.

Within a year, Dasher created an Instagram account dedicated to Tuna’s photos. By the end of 2012, he had hundreds of thousands of followers.

tuna

Dasher said her goal was to “bring people joy through Tuna’s pictures that showcased his cartoonish looks and his charming personality.”

“Since Tuna is the epitome of the underdog, most people advocate for him and adore him for his endearing qualities. His loyal followers embrace his physical differences, have fallen in love with his charm and connect to his message; that true beauty comes in all forms and radiates from within.

“Furthermore, he is an ambassador for animal rescue, since he too was once rescued, and it has become a part of Courtney’s mission to raise awareness for rescue groups through this platform.”

Dasher met Tuna at an adoption event after he’d been found discarded on the side of the road near San Diego.

You can find more of our “Woof in Advertising” posts — looking at how dogs are used in marketing — here.

(Photo: Instagram)

But wait! There’s more

Sometimes, technology is little more than putting a bygone relic to new use.

Witness the Woof Washer 360 — basically a Hula Hoop with holes in it that attaches to your garden hose, allowing you to squirt your dog clean with the kind of coverage Anderson Cooper might envy.

It’s currently being direct-marketed to consumers with the kind of goofy ad direct-marketers are famous for.

“Rover loves to play, but he ends up filthy from the day,” we are told, as if we are second graders who wouldn’t otherwise realize that.

Simply connect the magic wand to a hose, add soap, slip it over your dog and the “sudsy solution” will “scrub” Rover clean — in less than one minute.

The secret, we’re told, is the “360 degree design…Amazing…like a soothing massage for your pet.”

Somehow, we are supposed to conclude that “Rover” will not be as frightened by a giant hoop producing dozens of streams of water as he is by a garden hose.

We are supposed to “Act now!” of course, because this item is “not available in stores.”

And what would any TV/Internet only offer be without the ubiquitous added incentive: “But wait, there’s more” — in this case a bonus “Woof Washer 360 Microfiber Quick Drying Mitt” to dry your dog even faster.

Woof Washer 360 comes in two sizes — small ($19.99) and large ($24.99).

One one level, it makes a weird kind of sense. Then again it looks like the kind of contraption that ends up stashed in the corner of the garage, gathering cobwebs.

But worry not; decades from now, when its unearthed anew, the grandkids can always use it as a Hula Hoop.

A hard hitting ad from guide dog foundation

This public service ad for a Dutch service dog foundation certainly isn’t the typical “awwww”-invoking stuff you see from do-gooders trying to raise some money.

It’s pretty chilling, as is its tagline: “We not only help people who cannot see, but also those who have seen too much”

The ad was made for the Royal Dutch Guide Dog Foundation (KNGF Geleidehonden), which in addition to supplying guide dogs for the blind, also trains assistance dogs for veterans coping with PTSD and other war-induced traumas.

Established in 1935, the organization has trained over 5,000 dogs for guide dog users in various parts of the Netherlands.

The ad won the the Gouden Loeki (a Dutch commercial award) in 2014.

She’s one tough cookie (but with soft spots)

She has been called “America’s deadliest DA,” “the queen of death” and “one tough cookie.”

But Lynne Abraham, the former Philadelphia district attorney who sent hundreds of humans to death row, has a soft spot for animals.

And one supporter thinks that’s worth highlighting as Abraham runs for mayor of the City of Brotherly Love — so much so that he produced a campaign ad for her, at his own expense.

It all goes back to 2007, when the ad’s producer, Bill Whiting had to deal with a horrific situation: Some neighborhood kids took his dog, Edna. They held her for ransom, tortured her as Whiting listened over the phone, and killed her.

Abraham went after the suspects with her trademark bulldog-like tenacity, and earned Whiting’s undying respect.

“I could never have realized justice without the help of Lynne Abraham who was Philadelphia’s District Attorney at the time,” Whiting said in the video.

A 15-year-old was arrested, tried and punished in the case.

abrahamadWhiting appears in the ad with his new dog, a Jack Russell Terrier named Winnie, praising Abraham’s commitment to fighting animal cruelty. Abraham, and other owners and their dogs, are featured.

Whiting produced the video himself with the help of some friends who donated their time, according to a Newsworks report.

“The ad cost $14 in dog treats,” Whiting said. “That’s all there was.”

The video highlights her stance on animal cruelty, but also describes Abraham, a Democrat, as “a sharp, fair-minded elder stateswoman” who has the skills and experience to become Philadelphia’s first female mayor.

Whiting said he made the ad out of gratitude, and says he hopes it will “humanize” a woman the New York Times called “America’s deadliest D.A.” because of how often she sought the death penalty. That same 1995 article made note of Abraham’s practice of carrying cans of Little Friskies in the trunk of her official car, doling out portions to street cats in need of nourishment.

She’s hardly the only “hard on crime” public official that goes gooey when it comes to animals. Maricopa County Sheriff Joe Arpaio, who has been called the country’s “toughest sheriff” has a well-known soft spot when it comes to dogs — and it has served to help humanize him a bit.

As for Abraham — it was none other than Frank Rizzo (no softy himself) who first called her “one tough cookie” — she’s seen as a “very no-nonsense, straightforward district attorney,” Whiting said. “But I also wanted people to know that she has an extremely kind heart.”

The case of Edna, was “one of many that is emblematic of Lynne’s strong commitment against cruelty to animals,” Abraham’s campaign spokeswoman, Cathie Abookire, wrote in an email promoting the video.

Abookire said Abraham, as district attorney, appointed Philadelphia’s first prosecutor devoted to animal cruelty cases.