This public service ad for a Dutch service dog foundation certainly isn’t the typical “awwww”-invoking stuff you see from do-gooders trying to raise some money.
It’s pretty chilling, as is its tagline: “We not only help people who cannot see, but also those who have seen too much”
The ad was made for the Royal Dutch Guide Dog Foundation (KNGF Geleidehonden), which in addition to supplying guide dogs for the blind, also trains assistance dogs for veterans coping with PTSD and other war-induced traumas.
Established in 1935, the organization has trained over 5,000 dogs for guide dog users in various parts of the Netherlands.
The ad won the the Gouden Loeki (a Dutch commercial award) in 2014.
Posted by John Woestendiek March 2nd, 2015 under Muttsblog, videos.
Tags: ad, advertisement, assistance dogs, commercial, dog, dogs, dutch, fundraising, Gouden Loeki, guide dogs, KNGF Geleidehonden, netherlands, psa, ptsd, public service announcement, royal dutch guide dog foundation, service dogs, trauma, veterans, war
She has been called “America’s deadliest DA,” “the queen of death” and “one tough cookie.”
But Lynne Abraham, the former Philadelphia district attorney who sent hundreds of humans to death row, has a soft spot for animals.
And one supporter thinks that’s worth highlighting as Abraham runs for mayor of the City of Brotherly Love — so much so that he produced a campaign ad for her, at his own expense.
It all goes back to 2007, when the ad’s producer, Bill Whiting had to deal with a horrific situation: Some neighborhood kids took his dog, Edna. They held her for ransom, tortured her as Whiting listened over the phone, and killed her.
Abraham went after the suspects with her trademark bulldog-like tenacity, and earned Whiting’s undying respect.
“I could never have realized justice without the help of Lynne Abraham who was Philadelphia’s District Attorney at the time,” Whiting said in the video.
A 15-year-old was arrested, tried and punished in the case.
Whiting produced the video himself with the help of some friends who donated their time, according to a Newsworks report.
“The ad cost $14 in dog treats,” Whiting said. “That’s all there was.”
The video highlights her stance on animal cruelty, but also describes Abraham, a Democrat, as “a sharp, fair-minded elder stateswoman” who has the skills and experience to become Philadelphia’s first female mayor.
Whiting said he made the ad out of gratitude, and says he hopes it will “humanize” a woman the New York Times called “America’s deadliest D.A.” because of how often she sought the death penalty. That same 1995 article made note of Abraham’s practice of carrying cans of Little Friskies in the trunk of her official car, doling out portions to street cats in need of nourishment.
She’s hardly the only “hard on crime” public official that goes gooey when it comes to animals. Maricopa County Sheriff Joe Arpaio, who has been called the country’s “toughest sheriff” has a well-known soft spot when it comes to dogs — and it has served to help humanize him a bit.
As for Abraham — it was none other than Frank Rizzo (no softy himself) who first called her “one tough cookie” — she’s seen as a “very no-nonsense, straightforward district attorney,” Whiting said. “But I also wanted people to know that she has an extremely kind heart.”
The case of Edna, was “one of many that is emblematic of Lynne’s strong commitment against cruelty to animals,” Abraham’s campaign spokeswoman, Cathie Abookire, wrote in an email promoting the video.
Abookire said Abraham, as district attorney, appointed Philadelphia’s first prosecutor devoted to animal cruelty cases.
Posted by John Woestendiek January 29th, 2015 under Muttsblog, videos.
Tags: ad, animal welfare, bill whiting, campaign, da, deadliest, district attorney, lynne abraham, mayor, mayoral, philadelphia, politics, race, supporter, tough cookie
Budweiser’s new public service message encouraging responsible drinking lets a dog make the point:
“Next time you go out, be sure to make a plan to get home safely, because friends are waiting.”
Sure, they could have used a worried spouse, or a cute child, but somehow a dog drives the point home even better. Nobody waits for you like a dog does, and no one seems happier to see you come through the front door.
By using a dog, and making the ad’s ending happy, this public service message avoids becoming heavy-handed, sanctimonious, preachy and blatantly tear-jerking (unlike some of those PSA’s animal welfare organizations produce).
That, and being so on point, are what make it so effective.
In a decade of writing about dogs, and their people, I’ve had many people tell me how their dogs have changed their lives, and made their lives worth living. Some go so far to say their dog helped them move out of a criminal lifestyle or kept them from committing suicide. Dogs give us a reason to live, and a reason to live responsibly.
Dogs make us do the right thing.
Beer does the opposite.
Given alcohol is a factor in nearly a third of all traffic related deaths, there will be those who see some hypocrisy in a company simultaneously bombarding us with beer ads and telling us to drink responsibly.
Some accused the company of just that last week, when Anheuser-Busch, the official sponsor of the NFL season, issued its statement expressing concern about domestic abuse among NFL players, given alcohol and substance abuse play a role in nearly two out of three domestic violence cases, according to some studies.
“We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season,” Anheuser-Busch said in the statement — not directly threatening to end its $194 million relationship with the NFL, but, between the lines, raising that possibility. “We are not yet satisfied with the league’s handling of behaviors that so clearly go against our own company culture and code.”
Both the domestic abuse statement and the responsible drinking PSA came out last week. The latter was posted on YouTube Friday.
Maybe Anheuser-Busch is becoming more socially conscious, or maybe it’s just buffing up its image.
Some may think Anheuser-Busch, both with its domestic violence statement and its responsible drinking PSA, is getting on a high horse it has no right to mount (Clydesdale, maybe?).
“How crazy is this?” Jon Stewart noted last week on The Daily Show. “A company that sells alcohol is the moral touchstone of the NFL.”
That’s one way to look at it: A beer company shouldn’t try to set our moral compass — and has no right to do so.
One could also say — given the social problems its products tend to spawn and exacerbate — that a beer company has every duty to take such actions, and produce such ads.
In any event, we’re glad they made this one, and we hope to see it on television at least as often as we do the Clydesdales.
(Woof in Advertising is an occasional feature on ohmidog! that looks at how dogs are used in advertising. For more Woof in Advertising posts, click here.)
Posted by John Woestendiek September 23rd, 2014 under Muttsblog, videos.
Tags: abuse, ad, advertising, anheuser busch, animals, bud, budweiser, commercial, dog, dogs, domestic violence, drinking, driving, drunk, drunk driving, friends are waiting, hypocrisy, marketing, media, national football league, nfl, pets, psa, public service annoucement, responsibility, responsible, woof in advertising
This isn’t a new ad from Pepsi, but it’s a memorable one — and a reminder to all those who own both a cat and a dog that, when anything mysteriously goes awry at home, it’s always the cat’s fault.
Yes, no doubt about it, clearly the cat’s fault.
(Woof in Advertising is an occasional feature on ohmidog! that looks at how dogs are used in marketing. To see more Woof in Advertising posts, click here)
Posted by John Woestendiek August 19th, 2014 under Muttsblog, videos.
Tags: ad, advertisements, advertisers, advertising, animals, blame, cat, commercials, dog, dogs, fault, golden retriever, marketing, media, pepsi, pets, sandwich, video, woof in advertising, woof!
I predict this 60-second Budweiser commercial is going to cause more tears than any fumble, any interception, or even the final outcome of Sunday’s Super Bowl.
Called “Puppy Love,” the ad depicts a special friendship between a yellow lab puppy and a group of Clydesdales.
As the storyline goes, the puppy and the Clydesdales have become best of interspecies friends while residing at ”Warm Springs Puppy Adoption Center.”
When his new owner finally gets him in the car and takes off, the Clydesdales stage a coup.
They chase after the car as the pup sadly looks back out the window. They block the car’s path, and the next thing we see is pup and Clydesdales happily trotting back to the farm.
It’s all set to the tune of “Let Her Go” by Passenger.
The ad was posted on YouTube four days before Super Bowl XLVIII, and in less than a day it was viewed by more than 4 million.
(WIA is an occasional feature in ohmidog! that looks at how dogs are used in advertising)
Posted by John Woestendiek January 30th, 2014 under Muttsblog, videos.
Tags: 2014 super bowl, ad, adoption, ads, advertisements, advertising, animals, budweiser, clydesdales, commercials, dogs, dogs and horses, dogs in advertising, farm, friendship, heartwarming, horses and dogs, interspecies, labrador retriever, let her go, passenger, pets, puppy love, super bowl, super bowl 2014, super bowl XLVIII, video, warm springs puppy adoption center, woof in advertising, yellow lab
First, back in the 1990s, she wrote and recorded songs that left our hearts in shreds.
Then, in the 2000s, she teamed up with the ASPCA to make heartstring-tugging public service announcements about abused and neglected animals — ads expertly aimed at opening and emptying our tear ducts and wallets.
Now, just when she was starting show up a little less often on TV, Sarah McLachlan is back with another heartfelt plea – to save the Doberhuahua.
Obviously, that would be a mix between a Doberman and a Chihuahua. I’m sure — given our proclivity for tinkering with dogs, and dogs’ proclivity for overcoming any size disparities when it comes to messing with each other – some might really exist.
Audi enlisted McLachlan to engage in a little self-satire, as can be seen in this teaser for its Super Bowl ad — a plea by the singer to help save the misunderstood animal with “a heart as big as its head.”
It’s not clear how funny the ad itself will be, or whether it will make anyone want to buy an Audi. But seeing McLachlan lighten up is, to me, worth all $4 million or so Audi is spending to air the ad during the Super Bowl.
My guess is, when it comes the images of Audi, the Doberhuahua, and McLachlan, the ad is going to best serve that of McLachlan.
It should be pointed out here that, just as I don’t personally know any Doberhuahuas, I don’t know Sarah McLachlan. I just have this possibly faulty perception of her — based on what I’ve seen and heard, her beautiful and often sad songs, and her plaintive ASPCA ads — that she overflows with angst, carries the world’s problems on her shoulders, goes to bed crying every night, and thinks you should, too.
It’s equally possible that she, in real life, is a laugh-a-minute, happy go lucky kind of gal, and that the image I and others have of her in our heads is totally off the mark and entirely underserved — hammered in by having seen her countless times over the past decade in ads filled with crippled dogs and one-eyed cats.
Speaking out, tongue in cheek, for the the misunderstood “Doberhuahua” shows McLachlan can laugh at herself — an attribute not always evident in singer-songwriters, or animal welfare advocates. Both can get a little sanctimonious, a little heavy-handed with their messages.
As with Dobermans and Chihuahuas, there’s no reason animal welfare and sense of humor can’t unite now and then. But they rarely do.
In both cases, we think the offspring would be more cute than monstrous.
How this ad plays with animal lovers remains to be seen. They can be a pretty sensitive group, and they can be easily offended, as was the case with last year’s Super Bowl ad that highlighted greyhound racing, the one with the French bulldog that outraced them all because he was wearing Skechers.
Will Doberman fans object to the Audi ad, based on how it might stereotype their breed as all befanged and snarly? Will the ad rub pit bull fans the wrong way? Will the fictional plight of the Doberhuahua somehow detract from the very real plight of unwanted and abused dogs? Is it worth getting worked up about a fictionally engineered dog when there’s so much other real and disturbing dog engineering going on?
Time will tell. Meanwhile, I’m just glad to see Sarah smile.
Posted by John Woestendiek January 29th, 2014 under Muttsblog, videos.
Tags: 2014 super bowl, ad, advertising, animal welfare, aspca, audi, chihuahua, commercials, doberhuahua, doberman, doberman pinscher, hybrid, image, mix, perception, public, public service annoucement, sarah mclachlan, singer, songwriter, spca, stereotype, super bowl, super bowl ads, typecast, woof in advertising
Pawlitically incorrect as it might be, I do permit my dog to stick his head out the car window from time to time.
While there are those who say that’s putting him, and particularly his eyes and ears, at risk, I can’t bring myself to forbid him from sticking his nose out the window. To ban him from that activity would be the equivalent of taking someone to an art museum and blindfolding them.
So when traveling at reasonable speeds, and once in a while traveling at unreasonable speeds, I power down the back window halfway to let Ace sniff in the surroundings for a minute or two, usually at his urging — as in, “If I keep smushing my greasy nose into this closed window, he will open it a bit.”
I, unsafe and risky as it is, love to see the dog head protruding from the car window, almost as much as dogs seem to enjoy sticking their heads out the window.
To me, the dog head protruding from a car window, while maybe not as iconic as that torch Lady Liberty holds up, is a symbol of freedom and possibilities and soaking up all life has to offer. I have even tried it myself, but I got something in my eye and no longer take part in that behavior. Ace still gets to, though, within limits.
Admitting that will probably bring some criticism my way, just as I’d expect this new ad from Volkswagen might take some heat.
The ad features more than 15 dogs — all hooked up to seat restraints, it is said — but still managing to get their heads out the car window, in some cases well out the window.
(If you’re wondering why some dogs appear to be in the driver’s seat, that’s because the ad was filmed in the UK, for the British market.)
Twenty-two dogs were involved in the filming of the ad, and none of them were equipped with doggy goggles.
Thus those dogs, like my dog, were exposed to the danger of dirt, rocks, dust and debris that could harm their eyes; or ear damage that can result from them flapping too fiercely in the wind; or the possibility of falling out of the window.
The ad makers, judging from this behind-the-scenes “making of” video (below) seemed to exercise care and take precautions with the dogs.
But I’d be interested in hearing what you think. Will the ad be viewed as putting dogs in danger, or letting dogs be dogs? Is it joyous, or worrisome, and do you think it’s going to sell many Volkswagens? As for me, I was too busy looking at the dogs to notice the cars at all.
Posted by John Woestendiek October 29th, 2013 under Muttsblog, videos.
Tags: ad, advertising, animals, automobiles, breeds, car windows, cars, commercial, dog, dogs, dogs in advertising, hanging, head, marketing, nose, open, out, pets, sales, smelling, volkswagen, window, woof in advertising