We’re not too wowed by the car, or by this new commercial for it, but seeing a pit bull in a Cadillac ad — even though his appearance is far too brief — is something to celebrate.
We love that a car company like Cadillac is featuring a pit bull in an ad. We only wish it would have featured more of the dog and less of the good-looking, well-dressed hipster guys.
The ad, dubbed “Night Out,” opens with two guys in stylish duds playing baseball at night when a third friend stops by to pick them up in his Cadillac XTS.
Driving along, they come across what appears to be a farmer, or some other old, salty sort in a cap and flannel shirt, standing in the rain, apparently the victim of car trouble, or pick-up truck trouble.
They give him, and his pit bull, a ride.
Then they all go to a diner to eat, apparently leaving the dog in the Cadillac. Inside, they get the urge to do some dancing. The farmer, waitress, and eventually the whole crowd, join in.
Next we see the Cadillac driver heading home by himself as the sun comes up, passing through some unexplainedly scenic rural countryside on his way from the diner to his high-rise apartment.
He stops the car, and gets out to throw something even though the dog is no longer there to chase it.
We’re not sure what happens to the farmer, dog and fashionable friends, but the Cadillac owner returns home to his ritzy apartment building where the doorman asks, “Another big night on the town?”
The ad — unless we’re missing something — doesn’t seem to have the greatest story line. It’s not real easy to follow, and the diner dancing is a little goofy. But they did get one thing right — the dog.
(To see all our “Woof in Advertising” posts, click here)
Posted by jwoestendiek January 17th, 2013 under Muttsblog, videos.
Tags: ad, advertisement, advertising, animals, cadillac, commercial, dogs, dogs in advertising, marketing, night out, pets, pit bull, woof in advertising, xts
Derek Shifflett, 20, of Verona, became a suspect in the case after a friend’s dog found the money — $12,000 — hidden under a bed.
Sgt. David Lotts, of the Augusta County Sheriff’s Office, said Shifflett posted a Honda Civic for sale on Craigslist, and made arrangements to meet an interested buyer.
The victim, from a car dealership in Hendersonville, N.C., traveled to Verona Monday afternoon and met with Shifflett, who told him the vehicle was being cleaned and filled with gas.
At one point, authorities say, Shifflett pushed the prospective buyer, a 64-year-old man, snatched an envelope containing $12,000 from his coat pocket, and ran off.
A few hours later, a Verona woman called the sheriff’s office after her dog pulled an envelope full of cash from beneath a bed in her home and began playing with it.
“The dog drug it out,” Lotts told Newsleader.com. “I guess he thought it was a new toy.”
Lotts said the woman’s son is friends with Shifflett. Shifflett turned himself in at the sheriff’s office late Monday night.
Lotts said the ad was fictitious and that Shifflett ” just took a random picture with a cell phone.”
“I figured that money was long gone,” he said.
Posted by jwoestendiek January 10th, 2013 under Muttsblog.
Tags: ad, advertisement, arrest, augusta county, bed, car, car buyer, case, charge, craigslist, derek shifflett, dog, envelope, fictitious, finds, for sale, hendersonville, loot, money, north carolina, photo, posting, robbery, scam, sheriff, under, verona, virginia
That dog-themed mural painted on the side of an Arlington, Virginia grooming shop is being painted over, but the owner of the shop says a new one will go up — one she assures won’t be construed, like the first one, as advertising.
The whimsical, 960-square-foot mural on the side of Wag More Dogs ran alongside the Shirlington dog park, and was commissioned by store owner Kim Houghton for $4,000 shortly before the shop opened in 2010.
Even before the opening, Arlington decided the mural was not art, but advertising. Given city rules permit signs of only 60 square feet, they ordered it reduced or covered.
Houghton covered the mural with a blue tarp and sued Arlington in federal court.
In February 2011, U.S. District Court Judge Leonie M. Brinkema issued a 31-page opinion, siding with Arlington.
The judge concluded that Houghton “cannot reasonably assert that the dog mural is anything other than a business sign, erected as part of a business strategy to advertise and promote the Wag More Dogs brand.”
Houghton, a former advertising representative for The Washington Post, appealed, but this May the 4th Circuit federal appeals court upheld Brinkema’s decision.
Houghton’s attorney said this week that he disagreed with that decision.
“Today, Arlington County has muzzled free speech. If the mural displayed cats, dragons or ponies, it would be fine,” he told the Washington Post. No further appeals are planned, he said.
Houghton started painting over the mural Tuesday.
“I’m sad to see the mural that was an expression of my joy of being on this dog park, of my love of dogs, be wiped out, after a long struggle,” she said.
She said a new mural would replace it, free of commercial content, and unrelated to the shop, which grooms and boards dogs. The original mural contained some of the same cartoon dogs in her company’s logo.
(Photo: Tom Jackman / The Washington Post)
Posted by jwoestendiek September 27th, 2012 under Muttsblog.
Tags: advertisement, animals, arlington, art, boarding, court, dog park, dogs, federal, freedom of speech, groomer, grooming, kim houghton, mural, over, painting, pets, removing, ruling, shirlington, sign, virginia, wag more dogs
This political ad opens with Bill Stouffer’s wife seemingly extolling the virtues of her husband, a candidate for Missouri secretary of state.
“He’s very loyal and protects those that he serves. He’s always ready to fight for what is right,” she says. “And he’s always hunting for the truth.”
Not until Stouffer thanks her for the compliment does she say, “Oh Bill, you know I’m talking about Duke.”
Duke is the Stouffer’s bloodhound, who often accompanies the two-term Republican state senator on appearances.
Stouffer’s hoping the dog will help him win his upcoming primary on Aug. 7, in which he’ll face off against two other Republicans running for secretary of state.
Stouffer says bringing the dog along on appearances always gets him attention, leading to questions from voters — but most of the questions are about is dog.
Stouffer is from Saline County, the same county where Jim the Wonder Dog lived.
You don’t know Jim the Wonder Dog?
Guess you’ll have to read our next entry. For now, let’s just say he once appeared before the Missouri legislature, and that, were he alive today, he could probably tell us who the winners will be in Missouri’s primary election.
Posted by jwoestendiek July 27th, 2012 under Muttsblog, videos.
Tags: ad, advertisement, animals, bloodhound, campaign, dog, duke, election, ill stouffer, missouri, pets, politics, primary, secretary of state, senator, state, video
In one Internet ad, the first family’s Portuguese water dog pops into the frame, with his tongue out, as the words “Join Pet Lovers for Obama” appear.
The Bo Obama Internet ad links to a sign-up page, giving readers an opportunity to donate to the campaign.
According to the Washington Post, Bo may be the first “first dog” to emerge as a central player in a presidential re-election campaign.
In 2004, George W. Bush’s campaign made a tongue-in-cheek video featuring Barney, Bush’s Scottish terrier, advising the Republican National Convention on how to attract the “canine vote.”
But Bo’s appearances – coinciding with his third anniversary as a member of the Obama family (it’s Saturday) — are hoped to prove more viral and hard hitting.
They also seem to be an attempt to capitalize on the Crate-gate controversy dogging Mitt Romney, who transported his Irish setter Seamus in a crate atop the family station wagon for a 12-hour trip to Canada in the 1980s.
Republicans have fired back, pointing out that Obama — as he admits in his 2004 autobiography – ate dog meat as a child in Indonesia.
Posted by jwoestendiek May 3rd, 2012 under Muttsblog.
Tags: ad, advertisement, animals, ate, barack obama, bo, bo obama, campaign, car, crate, dog, dogs, first family, fundraising, internet, mitt romney, obama, obama ate dog, pets, politics, presidential, roof, seamus, white house
Here’s an ad we doubt would have flown during the Westminster Kennel Club Dog Show. In fact, it never saw the light of day anywhere (except online), having been banned from appearing during the 2006 Super Bowl.
In the ad, for Bud Light, an upscale dog owner, sweater draped over his shoulders, is showing off his purebred border collie. Then he asks the mutt owner he is talking to, “What can your dog do?”
To see the painful answer, watch the video.
Posted by jwoestendiek February 22nd, 2012 under Muttsblog, videos.
Tags: 2006, ad, advertisement, animals, banned, beer, border collie, bud light, commercial, dogs, dogs in advertising, marketing, mutts, pedigree, pets, purebreds, super bowl, tricks, westminster dog show, woof in advertising
When is a funny Super Bowl ad not very funny?
When it promotes animal cruelty.
While they haven’t seen the ad in question, an organization that works to ban greyhound racing says that ‘s what the athletic shoe company, Skechers – intentionally or not — is doing.
As we reported a couple of days ago, Skechers, having concluded its contract with Kim Kardashian, has turned to a dog to advertise it’s shoes, and its planned Super Bowl ad features a French bulldog — in Skechers, of course – competing against greyhounds in a race.
The ad was filmed at Tucson Greyhound Park, which the anti-dog racing organization GREY2K USA says is notorious for treating greyhounds poorly. Greyhounds are kept in small cages which are barely large enough for them to stand or turn around, fed diseased meat, and get injured at a clip of nearly once a day. According to the Arizona Department of Racing, nearly 1,000 greyhound injuries occurred at the park between January 2007 and November 2009.
Grey2KUSA says it contacted Skechers after learning the ad had been filmed, aksing that the “misguided promotion” be canceled. It started a petition urging Skechers to pull the ad at Change.org, and it had nearly 80,000 signatures as of the end of this week.
Grey2K is calling for a boycott of Skechers, and is urging its membership and others to write emails to those involved with the ad:
•Skechers President Michael Greenburg at firstname.lastname@example.org
•Skechers Vice President of Media Gary Martin at email@example.com
•Mark Cuban at firstname.lastname@example.org (Cuban, owner of the Dallas Mavericks, is briefly featured in the ad.)
•NBC at email@example.com.
And the organization is also running a contest for the best protest photos (such as the one of the greyhound atop this post). The top three entries will win a Grey2KUSA cap.
Protests have been planned at Skechers outlets, and, on Jan. 28, at Tucson Greyhound Park.
Skechers marketing chief Leonard Armato says there are no plans to pull the ad — scheduled to be shown during the Super Bowl Feb. 5. He said the ad doesn’t condone animal cruelty, and pointed out that it has not been seen by any of those who are protesting.
“That the ad is running during the most heavily watched sporting event of the year suggests that greyhound racing is a sport. It is not,” said Grey2K President Christine Dorchak. “It is greyhound cruelty.”
Posted by jwoestendiek January 13th, 2012 under Muttsblog.
Tags: ad, advertisement, animal cruelty, animals, athletic, ban, dogs, football, french bulldog, grey2kusa, greyhound racing, greyhounds, marketing, pets, racing, shoes, skechers, sports, super bowl
I am not a big fan of Abba, or lip-synching, or effervescent, highly animated people.
When it comes to contagious enthusiasm, I have a pretty strong immune system, especially on a Monday morning.
But darned if I didn’t find myself bopping right along to this promotional/fund-raising video made by the Wake County SPCA — to the point I watched it twice.
My first thought: I want the kind of coffee they’re drinking.
My second thought: What an uplifiting change of pace from the heartstring-tugging public service announcements that usually emanate from animal welfare organizations and shelters seeking adoptive homes and donations.
My third thought: Marketers are catching on to how much a viral video — and this one was made with that intent — can accomplish, and, not counting the cost of making it, for free no less.
My fourth thought: How much the staff and volunteers at the SPCA shelter in Raleigh seem to love their work, presumably even when there’s not catchy background music — like Abba’s “Take a Chance on Me” — playing.
Even though it reminds me of “Glee” — and even though “Glee” has no place in my life on Tuesday night, much less Monday morning — the video is seamless, infectious and, given the all-too-often depressing aura of animal shelters, wonderfully uplifting.
Lest you be concerned the shelter is spending money to make videos instead of caring for dogs, the production services were donated by POV Productions.
(All of our “Woof in Advertising” selections can be found archived here.)
Posted by jwoestendiek October 10th, 2011 under Muttsblog, videos.
Tags: abba, adopt, adoptions, advertisement, advertising, animal welfare, animals, commercial, dog, dogs, lip-synching, north carolina, pets, public service announcement, shelter, take a chance on me, video, viral, wake county spca, woof in advertising
My Norwegian is a little rusty, so I can’t tell you much more than that this is an advertisement for an insurance company called Tryg in Norway.
I’m not sure if its message is don’t leave your dog in the car because it could die, or don’t leave your dog in the car because your window might get broken, or, you wouldn’t need to worry about your window getting broken if you have insurance.
Whichever it is, it still manages to make that first point, thanks to some fine acting by the dog in the starring role.
That’s Matisse, a four-year-old border collie who lives in Belgium. You can learn more about him, and the making of the commercial, in the video below.
(For all our “Woof in Advertising” selections click here.)
Posted by jwoestendiek October 8th, 2011 under Muttsblog, videos.
Tags: advertisement, advertising, animals, belgium, border collie, broken, commercials, dogs, dogs in advertising, insurance, matisse, norway, norwegian, pets, tryg, video, window, woof in advertising
In what’s billed as the first-ever TV commercial for dogs, Nestle will be testing an ad for Beneful dog food that contains squeaks, pings and high-frequency noises the company hopes will capture the attention of dogs.
Apparently, the company thinks owners who see their dogs react and wag their tails when the ad airs will jump to the conclusion that their dogs want some Beneful.
That’s a pretty long jump, but — as our “Woof in Advertising” series shows — appealing to dog lovers has proven a good way to sell products. Appealing to dogs, much like candy makers do to kids, is maybe just the logical next step.
“Dogs’ hearing is twice as sharp as humans. They can pick up frequencies which are beyond our range and they are better at differentiating sounds,” Dr. Georg Sanders, a nutrition expert and consumer consultant at Nestlé Purina PetCare in Germany, explained in a company press release.
The advertisement uses a squeak, similar to the sound dog toys make; a high pitched ping, also audible to both dogs and people, and a high frequency tone, similar to a dog whistle, that humans can barely hear.
“We wanted to create a TV commercial that our four-legged friends can enjoy and listen to, but also allow the owner and dog to experience it together,” said Anna Rabanus, Brand Manager of Beneful for Nestlé Purina PetCare Germany.
The commercial was first broadcast on German TV channels, national internet sites and the Beneful website during the summer months.
The 23-second TV spot will be shown in Austria this week.
The ad isn’t the first campaign in which Nestle takes aim at dogs’ sensory powers. Last year, the scent of Beneful dog food was incorporated into posters and advertising boards in German cities, in hopes of attracting dogs out for walks with their owners.
The philosophy behind the campaigns seems to be that if dogs show interest in Beneful, owners will oblige and buy them some — much like a parent might do for a child who, based on advertising, wants a particular kind of cereal.
There’s one major difference, though. Dogs, I’m pretty sure, won’t whine and nag their owners about it constantly until they cave in.
Posted by jwoestendiek October 4th, 2011 under Muttsblog.
Tags: ad, advertisement, austria, beneful, commercial, commercial for dogs, dogs, germany, hearing, high frequency, marketing, nestle, pings, purina, reaction, scent, smell, sound, sounds, squeaks, tail, wag, whines, woof in advertising