As Matthew McConaughey’s Lincoln ads go, this new one, thankfully, doesn’t strive as hard to be sublime as the others, but it’s almost as ridiculous.
Generally, the series of luxury car ads has seemed more intent on celebrating the actor’s looks and accessories than the motor vehicle’s, and more concerned with his lofty personal observations than the vehicle’s performance.
This time, at least, he’s not talking to himself as he pulls out the driveway of a ritzy neighborhood. This time, he’s not checking his cuff links, or contemplatively rolling an invisible something between his thumb and forefinger.
This time, it’s a little more down to earth — he’s talking to two dogs in the back seat, about where to go eat.
“Alright what do you think boys?” McConaughey asks the German shorthaired pointer and Weimaraner in back of the Lincoln Navigator. “We could do tacos, we could do some Thai. Oh what do you think about sushi?”
The dogs somehow convey to McConaughey that they want barbecue (again). But McConaughey, deeming himself the far superior creature, nixes their idea
“No, we’re not having barbecue again. Why? Because you’re on four legs and I’m on two.
“And I’m driving.”
He punctuates that last sentence with a clicking mouth noise and a wink. Maybe it’s supposed to come across as sexy and self-assured, or it could just be to distract us from the obvious question: “If you didn’t care what they wanted to eat, why did you bother asking them in the first place?”
McConaughey has three dogs of his own, but none of them was used for the ad.
“Lincoln and I wanted the new ad to be more lighthearted and fun, so when they pitched the ‘driving with dogs’ idea I was in,” McConaughey said. In a news release for the ad, he added, “People love their dogs, I’ve got three myself, and yes, I, like most of you, even talk to them.”
The commercial spot, called “Time to Eat,” got its first TV air time during the Grammy awards. It was directed by filmmaker Gus Van Sant.
“Gus really understood how to bring the story of the Lincoln Navigator to life,” Jon Pearce, executive vice president and global chief creative officer for the ad agency Hudson Rouge, said in the release. “The setting, our canine passengers and some pithy dialogue all work together to tell the story of the type of person who likes to drive a Navigator.”
And what kind of person is that? We can only guess a pithy one.
(Woof in Advertising is a recurring ohmidog! feature that looks at how dogs are used in marketing. You can find earlier posts in this archived collection.)
Posted by John Woestendiek March 23rd, 2016 under Muttsblog, videos.
Tags: ad, advertisement, advertising, animals, commercial, dog, dogs, lincoln, marketing, matthew mcconaughey, navigator, pets, time to eat, woof in advertising
After a Fresno family shared a post on Facebook about their dog Ziggy going missing, and Ziggy showing up not much later on Craigslist for sale, a good Samaritan said he did what he had to do — buy Ziggy back and return him to his family.
Ziggy, a Maltese, was stolen Friday from a crate in his front yard in Fresno, Calif., his owner, Kris Villasenor, told ABC News.
By Saturday he was returned to the family, by a stranger named Jeremiah Lee.
“I was browsing Facebook the other day and my aunt shared a post about a lost dog,” Lee told ABC News. “I read it and realized that the dog was stolen in my neighborhood.”
Lee made a mental note to keep an eye out for the dog, and followed Villasenor’s post on Fresno’s lost and found pets Facebook page.
When he saw that someone had commented on the post that they had seen the dog listed for sale, and provided a link to the Craigslist ad, Lee took action.
“I texted the number thinking that there was no way that they would respond and just told them that they had broken a little girl’s heart and to do the right thing.”
To Lee’s surprise, the seller answered his text, claiming they had bought Ziggy from a homeless person and had no idea that he was stolen.
While skeptical of that story, Lee met the seller Saturday and paid $40 for the Maltese he had never met.
Lee got in touch with Villasenor through Facebook, informing her he had her dog, and she picked Ziggy up right away.
Villasenor insisted on reimbursing Lee, even though he protested.
“I wanted to help because I would hope that someone would do the same for me,” he said.
“It’s amazing what Jeremiah did just to get the dog back,” Villasenor said. “The kids are super stoked about it. It’s a wonderful feeling.”
Posted by John Woestendiek November 12th, 2015 under Muttsblog.
Tags: ad, advertisement, animals, bought, california, craiglist, dog, dogs, facebook, family, for sale, found, fresno, good samaritan, lost, maltese, missing, pets, returned, stranger, ziggy
Sometimes, technology is little more than putting a bygone relic to new use.
Witness the Woof Washer 360 — basically a Hula Hoop with holes in it that attaches to your garden hose, allowing you to squirt your dog clean with the kind of coverage Anderson Cooper might envy.
It’s currently being direct-marketed to consumers with the kind of goofy ad direct-marketers are famous for.
“Rover loves to play, but he ends up filthy from the day,” we are told, as if we are second graders who wouldn’t otherwise realize that.
Simply connect the magic wand to a hose, add soap, slip it over your dog and the “sudsy solution” will “scrub” Rover clean — in less than one minute.
The secret, we’re told, is the “360 degree design…Amazing…like a soothing massage for your pet.”
Somehow, we are supposed to conclude that “Rover” will not be as frightened by a giant hoop producing dozens of streams of water as he is by a garden hose.
We are supposed to “Act now!” of course, because this item is “not available in stores.”
And what would any TV/Internet only offer be without the ubiquitous added incentive: “But wait, there’s more” — in this case a bonus “Woof Washer 360 Microfiber Quick Drying Mitt” to dry your dog even faster.
Woof Washer 360 comes in two sizes — small ($19.99) and large ($24.99).
One one level, it makes a weird kind of sense. Then again it looks like the kind of contraption that ends up stashed in the corner of the garage, gathering cobwebs.
But worry not; decades from now, when its unearthed anew, the grandkids can always use it as a Hula Hoop.
Posted by John Woestendiek July 2nd, 2015 under Muttsblog, videos.
Tags: act now, ad, advertisement, animals, bath, bathing, clean, commercial, contraption, device, direct marketing, dog, dogs, garden hose, grooming, hula hoop, not available in stores, pets, technology, wash, woof washer, woof washer 360
We love dogs. We love depictions of interspecies harmony. And danged if we don’t love Roger Miller.
So even though its cast is made up of various members of the animal kingdom — not just the dogs we normally feature in our “Woof in Advertising” pieces — we’re pretty crazy about this recent ad for Android phones.
We especially like the tagline: “Be Together. Not the Same.”
The ad doesn’t make me want to buy an Android phone.
But it does make me happy.
How can such scenes of interspecies friendship not make you joyful, especially when you throw in the phrase “Ooda Lalley?
(According to Urban Dictionary, it’s a term popularized in the 1950s, meaning yay or yippee.)
Now all we have to do is figure out what “Do-Wacka-Do” means, and whether it’s possible that — with enough interspecies harmony — we CAN roller skate in a buffalo herd.
Posted by John Woestendiek March 20th, 2015 under Muttsblog, videos.
Tags: advertisement, advertising, android, animals, be together not the same, commercial, dogs, friendship, harmony, interspecies, marketing, ooda lalley, orangutan, pets, phone, relationship, robin hood and little john, roger miller, roscoe, song, suryia, woof in advertising
This public service ad for a Dutch service dog foundation certainly isn’t the typical “awwww”-invoking stuff you see from do-gooders trying to raise some money.
It’s pretty chilling, as is its tagline: “We not only help people who cannot see, but also those who have seen too much”
The ad was made for the Royal Dutch Guide Dog Foundation (KNGF Geleidehonden), which in addition to supplying guide dogs for the blind, also trains assistance dogs for veterans coping with PTSD and other war-induced traumas.
Established in 1935, the organization has trained over 5,000 dogs for guide dog users in various parts of the Netherlands.
The ad won the the Gouden Loeki (a Dutch commercial award) in 2014.
Posted by John Woestendiek March 2nd, 2015 under Muttsblog, videos.
Tags: ad, advertisement, assistance dogs, commercial, dog, dogs, dutch, fundraising, Gouden Loeki, guide dogs, KNGF Geleidehonden, netherlands, psa, ptsd, public service announcement, royal dutch guide dog foundation, service dogs, trauma, veterans, war
Go Daddy previewed its Super Bowl ad today, but hours later decided to drop it amid a flood of criticism from dog lovers who said it was tasteless, mean-hearted and irresponsible.
The video of the ad was taken off YouTube, where hundreds of commenters had blasted it, including top officials of animal protection groups.
A back-up ad will be used during the 2015 Super Bowl, the company said.
The ad was intended to poke some fun at Budweiser’s puppy ads — both the highly acclaimed one that aired during last year’s Super Bowl, “Puppy Love,” and a follow-up ad that the beer company will during Sunday’s Super Bowl, called “Lost Dog.”
The 30-second Go Daddy ad featured a retriever puppy finding its way home after falling out of a truck, only to find its owner has used Go Daddy to set up a website that lets her promptly sell the dog to a new owner.
Many in the animal welfare community responded, pointing out that dogs purchased online often come from puppy mills. (For a sampling of their anger, check out hashtag #GoDaddyPuppy, or read the comments left on the YouTube page where the video itself has been deactivated.
The ad was made by Barton F. Graf 9000, but heads of the agency declined to comment.
GoDaddy CEO Blake Irving responded to the ad’s critics on Twitter this afternoon, vowing “we will not air it.”
Earlier in the day, though, Irving had defended the ad, according to AdWeek, saying, “Buddy was purchased from a reputable, loving breeder, just as the ad suggests. Sell or adopt, both need an online presence.”
Around 6:30 p.m., Irving posted a statement confirming the ad won’t run, and that another ad will be substituted.
“You’ll still see us in the Big Game this year, and we hope it makes you laugh,” he wrote.
The YouTube video was removed around the same time.
A petition launched on the website Change.org by animal rights advocate Helena Yurcho demanding the ad be pulled had more than 42,000 signatures by afternoon.
“Essentially, GoDaddy is encouraging private breeding/puppy mills while shelter animals wait patiently for their forever homes or worse—to be euthanized,” she wrote. “They are also encouraging purchasing an animal online; the animal could be sold to someone who runs a fighting ring, someone who abuses animals, or to someone who cannot adequately care for the animal. Animal rights are no laughing matter and to portray them as such is cruel and irresponsible.”
On YouTube, the clip received more than 800 comments, many of them negative. Dog breeders and animal rescuers alike were critical of the spot for sending a negative message.
Posted by John Woestendiek January 27th, 2015 under Muttsblog, videos.
Tags: 2015, advertisement, animals, bad taste, budweiser, complaints, criticism, dogs, go daddy, humor, irresponsibility, lost puppy, online, petition, pets, pulled, puppy, puppy mills, satire, selling, super bowl, super bowl ad, websites
“Everyone loves their Nest Dropcam,” reads the tagline of this ad. “Except this dog.”
And can you blame him? Not only can Henry be spied upon by the spiffy little wifi camera, but his owners — be they at work, out on the town or away on vacation — can also verbally reprimand him if they see him misbehaving, through the Dropcam’s “Two-way Talk” feature:
“Henry! … Bad boy!”
“If you’re like me, there’s nothing you enjoy more than hopping up on a couch, destroying a few pillows or chewing on a good shoe. So this new Nest Dropcam is a serious buzz kill. It’s always watching so people can keep an eye on me when they’re away and even chime in with their inane reprimands … Who’s to say who’s a bad boy and who’s not? It seems so subjective if you ask me.”
In real life, I doubt dogs even notice when a cam is spying on them — unless the dog’s human is using the device’s talking feature to reprimand, praise or otherwise confuse the canine from afar, which strikes me as more of a harassing moment than a teaching one.
What do dogs make of that familiar-sounding, yet disembodied voice?
In real life, I’d bet there are people who hate the Nest Dropcam much more than dogs do. Maids, nannies and visiting dogwalkers might have a problem with it, too — especially if they’re unaware it’s pointed at them, or of it’s eavesdropping abilities, or if they suddenly find themselves receiving orders through it.
Whatever happened to the right to face one’s accuser?
While this ad is aimed at dog owners, the cams are being more heavily marketed as security tools, or as yet another component of a “smart home” system that can help you remotely control your thermostat, DVR, lights, alarms, cooking devices, etc.
Among the concerns some folks have about such systems are what data they might be collecting, and with whom they might be sharing it.
Google acquired Nest, a home automation company, for $3.2 billion in January, but maybe it is wrong to read anything into that.
I’m not sure I’d want my home powered by Google, managed by Google or monitored by Google. For that matter, I’m not sure I’d even want a smart home. I don’t want my house to be able to outwit me — and if you put a computer in charge of it, you know that’s exactly what the device will teach the home.
“John,” the computer would say to me through the Dropcam, or one of it’s other audio outlets, “Get your feet off the couch.”
“But we discussed this and decided it would be OK,” I’d counter.
“I can only grant an exception if you provide the special 25-character passcode,” the computer would remind me.
“But I’ve forgotten it.”
“Then get your feet off the couch.”
I would not obey the Dropcam, and wouldn’t expect my dog to, either.
It is, after all, our home. And as living, breathing, thinking creatures, we are in charge, not the machines — at least up until the moment the smart home has the telephone call a locksmith to change the locks.
(You can find more of our “Woof in Advertising” posts — about how marketers use dogs in advertising — here.)
Posted by John Woestendiek December 4th, 2014 under Muttsblog, videos.
Tags: advertisement, animals, cameras, cams, commercial, dogs, dogs in advertising, dropcam, google, henry, media, nest, pets, smart homes, streaming, technology, two-way talk, wifi, woof in advertising