A beagle named Sherlock, in the employ of KLM airlines, is recovering and returning items lost by travelers at an Amsterdam Airport — or so this video would have you believe.
But — no shit, Sherlock — the beagle is bogus.
Once again, advertising geniuses have duped the public, and the media, via the Internet.
I’m sure those geniuses don’t see it that way — just creative license, they’d say — but the story of the little beagle reuniting passengers with their lost items is a tall tale, aimed at giving you a warm and fuzzy feeling when it comes to KLM.
Earlier this week the Dutch airline posted the video on YouTube.
Three days later it had 3 million views. New outlets were writing about the amazing pooch who, through his powers of scent, was reuniting travelers with their lost items.
A day or two later, they were writing about him again — once they realized it was, if not an out and out hoax, a creative stretching of the truth.
The video posted on YouTube carried this description: “KLM’s dedicated Lost & Found team at Amsterdam Airport Schiphol is on a mission to reunite lost items as soon as possible with their legitimate owner. From a teddy bear found by the cabin crew to a laptop left in the lounge. Locating the owners can sometimes be a challenge, so special forces have been hired…”
KLM managed to reach millions with the bogus beagle story, virtually for free — even before it appeared as a paid advertisement.
The advertising agency explained their creative process as follows:
“We were told that the members of KLM’s Lost & Found team sometimes track down passengers before they even realize they’ve lost something,” “We feel they are a bit like detectives. So to illustrate that KLM goes above and beyond for their passengers, we decided to involve a search dog.”
On one hand, you’ve got to admire their ability to get so much ink — I mean so many hits — without spending a dime.
On the other hand, should we really trust a company that’s pulling the wool, or in this case fur, over our eyes?
(Woof in Advertising is an occasional feature on ohmidog! that looks at how dogs are used in advertising. For more Woof in Advertising posts, click here.)
Posted by John Woestendiek September 26th, 2014 under Muttsblog, videos.
Tags: advertising, air, airlines, animal, beagle, bogus, dog, dogs, dogs in advertising, fake, found, hoax, items, klm, lost, marketing, media, pets, returned, sherlock, travel, woof in advertising
As we reported last summer, short-snouted dogs run a far higher risk of death when it comes to air travel, with bulldogs heading the list of cargo hold fatalities, according to federal government statistics.
Bulldogs, pugs and other snub-nosed breeds for whom its harder to take in oxygen accounted for about half of the purebred dog deaths on airplanes in the past five years, the data showed.
Since then two air lines have stop accepting bulldogs as passengers, most recently Delta, which based on its review of animal incidents last year, has opted to no longer carry American, English and French bulldogs.
Of the 16 pets that died on Delta flights in 2010, six were bulldogs.
Animal advocates are praising the decision, the Atlanta Journal-Constitution reports.
“We’re pleased that Delta is being attentive and responsive to the particular animal welfare concerns with bulldogs,” said Michael Markarian, chief operating officer of the Humane Society of the United States. Shipping pets in cargo holds “really should only be a last resort, when absolutely necessary,” he said.
Other major carriers have restrictions on bulldogs and some other breeds, or decline to carry any pets in their cargo holds. AirTran Airways and Southwest Airlines only accept pets that fit in under-seat carriers. American Airlines stopped carrying snub-nosed dogs and cats last November.
Delta had already restricted a wide range of snub-nosed breeds from flying in hot weather, including pit bulls, pugs and Persian cats.
U.S. Department of Transportation data shows that 122 dogs died on airlines from May 2005 to May 2010. Of those, 25 were English bulldogs and six were French bulldogs.
Posted by John Woestendiek April 8th, 2011 under Muttsblog.
Tags: air, air lines, air travel, airlines, american bulldogs, animals, bans, breeds, bulldogs, cargo, cargo hold, deaths, delta, dogs, english bulldogs, flying, french bulldogs, health, pets, pugs, restrictions, safety, short, snout, snub-nosed, travel
A shipper last week checked 14 puppies in Tulsa, Oklahoma, for a flight to Chicago, according to SmartTravel.com. Despite the airline’s policy against carrying pets when outside temperatures are expected to exceed 85 degrees, the puppies were in the cargo hold as temperatures on the tarmac rose to 87 degrees by the time the delayed flight departed.
When the flight arrived in Chicago, the puppies were lethargic and in visible distress. They were taken to a vet’s office, but five died initially and two others died later, according to the Associated Press.
The airline declined to identify the shipper, or the breed of the puppies. Animals traveling as cargo on American must be at least eight weeks old, and the airline doesn’t allow dogs or cats that have been sedated.
An airline spokesperson said cargo holds carrying animals are routinely kept between 50 and 70 degrees.
But experts — and statistics — say we shouldn’t count on that.
The deaths come a month after the U.S. Department of Transportation warned that short-snouted dogs such as pugs and bulldogs accounted for about half of the 122 dogs that died during U.S. flights in the last five years.
Add in the tales of dogs getting lost at airports and the best advice is to, whenever possible, avoid shipping a pet as air cargo. There are other alternatives — from using Pet Airways, where pets ride in crates in the cabin, to driving, as Ed Perkins of SmartTravel.com notes in a recent column.
The ASPCA recommends that owners avoid shipping pets in the cargo hold, and offers these tips for those who can’t.
Posted by John Woestendiek August 14th, 2010 under Muttsblog.
Tags: air, air travel, airlines, american, american airlines, animals, cargo, cargo hold, chicago, deaths, died, dogs, fly, flying, heat, pets, puppies, pups, short, snouts, temperatures, transportation, travel, warning
Bulldogs, pugs, and other short-of-snout breeds accounted for about half of the purebred dog deaths on airplanes in the past five years, the data shows.
Overall, 122 dog deaths — 108 of them purebreds — were reported between May 2005, when U.S. airlines were required to start disclosing them, and May 2010, the Transportation Department says.
All the dogs died while being shipped as cargo, as opposed to flying in the cabin.
English bulldogs accounted for the highest number, with 25 deaths. Second highest were pugs, 11 of which died. Seven golden retrievers, six French bulldogs and four American Staffordshire terriers died while flying as cargo in that period. And boxers, cockapoos, Pekingese and Pomeranians accounted for two deaths each.
You can see the full list here.
The Department of Transportation says dog owners should consult with veterinarians before putting their dogs on planes. It believes that the deaths represent a tiny percentage of the pets shipped on airlines.
Short-nose breeds — known as “brachycephalic” — in addition to being less tolerant of heat, have a skull formation that affects their airways, Dan Bandy, chairman of the Bulldog Club of America’s health committee, told the Associated Press.
“The way all dogs cool themselves is basically through respiration, either just panting or the action of breathing in or out, is a method of heat exchange for them,” Bandy said. “A dog that has a long snout or a long muzzle has more surface area within its nasal cavity for that heat exchange to take place. So breeds like labradors or collies or those types of dogs with the long muzzles have a more efficient cooling system.”
Bandy said that in addition to trying to cool themselves, dogs may also pant excessively in the cargo hold because of stress or excitement. But he believes dogs shouldn’t be given tranquilizers before flying because that makes them less able to manage their own cooling process. In addition, airlines generally do not want pets tranquilized, he added.
In all, 144 pet deaths were reported by airlines over the past five years, along with 55 injuries and 33 lost pets.
Posted by John Woestendiek July 18th, 2010 under Muttsblog.
Tags: air, air travel, airline, animals, boxers, bulldogs, cargo, deaths, dog, dogs, federal, flight, flights, flying, government, health, length, news, nose, pekingese, pets, pugs, purebred, risk, safety, short, snout, transportation, travel
Due to the allergy risks they pose, pets should be banned from airline passenger cabins, some Canadian doctors say.
In an editorial in The Canadian Medical Association Journal, the physicians called for restricting pets from airplane passenger cabins, warning that exposure to animals can lead to discomfort, asthma attacks or even life-threatening reactions in some.
The editorial was in response to Air Canada’s decision last summer to start allowing small pets, including cats, dogs and birds, to travel in the passenger cabin, the New York Times reports.
One in 10 people have allergies to animals, and for some, exposure to dogs and cats can set off an asthma attack or a life-threatening reaction like anaphylaxis, said Dr. Matthew B. Stanbrook, the journal’s deputy scientific editor and an asthma specialist.
“Pets can be accommodated comfortably and safely in airplane cargo holds, which is where they belong,” the doctors wrote.
I know all the airlines say that, but, in addition to the cases in which that has proved not to be the case, I have one more reason to doubt it: If it were true, I’m sure they would be squeezing us human passengers in there as well.
Posted by John Woestendiek February 22nd, 2010 under Muttsblog.
Tags: air, airlines, allergies, allergy, animals, cabin, canada, canadian, canadian medical association, cargo, cats, doctors, dogs, editorial, journal, passengers, pets, risk, travel
Here’s one way to reduce the number of birds at airports, and cut down on accidents like the forced Hudson River landing of US Airways jet last week.
Her name is Sky.
Sky (click the link above for the video) is a 1-year-old border collie about four months into her job shooing birds away from Southwest Florida International Airport.
“She’s not aggressive at all, but to the birds, she looks like a predator — a wolf or a coyote,” said James Hess, airport operations agent and Sky’s handler. Big birds or flocks of birds, in addition to getting sucked into jet engines, can disable wing tips, dent the fuselage and break windshields.
Southwest Florida International is among about 20 airports nationwide using dogs for some form of wildlife control, according to Rebecca Ryan, owner of Flyaway Farm and Kennels in North Carolina, which has supplied dogs to both military and commercial airfields.
Southwest Florida International was among the first U.S. commercial airports to employ a bird dog, beginning in 1999, according to airport director Bob Ball. Sky is the third generation of her breed to patrol the airport southeast of Fort Myers.
According to USA Today, Charleston (S.C.) International and Canada’s Vancouver International also use dogs for wildlife control.
Posted by John Woestendiek January 19th, 2009 under Muttsblog, videos.
Tags: accident, accidents, air, air safety, airports, birds, border collies, control, crash, damage, dogs, engines, flocks, fowl, geese, hazard, hudson river, prevention, safety, sky, us airways, wildlife
For the first time in more than 40 years, the BBC will not televise Britain’s biggest dog show.
BBC officials said Friday that the network had suspended coverage of the 2009 Crufts show “pending further investigations into the health and well-being of pedigree dogs in the U.K.”
Crufts organizers accused the BBC of making “unreasonable demands” that it exclude certain breeds of dog from the show.
The Kennel Club, the show’s organizer, and the BBC have been at odds since September when the BBC aired a documentary claiming decades of inbreeding had led to serious health problems in some pedigree dogs.
The show will take place as scheduled in March, but, because Crufts organizers would not comply with the BBC’s request for particular breeds to be excluded from the show, it won’t be shown on BBC.
Posted by John Woestendiek December 13th, 2008 under Muttsblog.
Tags: air, bbc, breeding, britain, broadcast, congenital, crufts, defects, dispute, documentary, dog show, drops, england, health problems, pedigree, pedigree dogs exposed, purebreds, refuses, televise