A beagle named Sherlock, in the employ of KLM airlines, is recovering and returning items lost by travelers at an Amsterdam Airport — or so this video would have you believe.
But — no shit, Sherlock — the beagle is bogus.
Once again, advertising geniuses have duped the public, and the media, via the Internet.
I’m sure those geniuses don’t see it that way — just creative license, they’d say — but the story of the little beagle reuniting passengers with their lost items is a tall tale, aimed at giving you a warm and fuzzy feeling when it comes to KLM.
Earlier this week the Dutch airline posted the video on YouTube.
Three days later it had 3 million views. New outlets were writing about the amazing pooch who, through his powers of scent, was reuniting travelers with their lost items.
A day or two later, they were writing about him again — once they realized it was, if not an out and out hoax, a creative stretching of the truth.
The video posted on YouTube carried this description: “KLM’s dedicated Lost & Found team at Amsterdam Airport Schiphol is on a mission to reunite lost items as soon as possible with their legitimate owner. From a teddy bear found by the cabin crew to a laptop left in the lounge. Locating the owners can sometimes be a challenge, so special forces have been hired…”
KLM managed to reach millions with the bogus beagle story, virtually for free — even before it appeared as a paid advertisement.
The advertising agency explained their creative process as follows:
“We were told that the members of KLM’s Lost & Found team sometimes track down passengers before they even realize they’ve lost something,” “We feel they are a bit like detectives. So to illustrate that KLM goes above and beyond for their passengers, we decided to involve a search dog.”
On one hand, you’ve got to admire their ability to get so much ink — I mean so many hits — without spending a dime.
On the other hand, should we really trust a company that’s pulling the wool, or in this case fur, over our eyes?
(Woof in Advertising is an occasional feature on ohmidog! that looks at how dogs are used in advertising. For more Woof in Advertising posts, click here.)
Posted by John Woestendiek September 26th, 2014 under Muttsblog, videos.
Tags: advertising, air, airlines, animal, beagle, bogus, dog, dogs, dogs in advertising, fake, found, hoax, items, klm, lost, marketing, media, pets, returned, sherlock, travel, woof in advertising
Usually it’s no big deal, but when it’s an airline making the mistakes, and they’re strictly the result of carelessness, we have to wonder a bit.
In this case, the first boo boo came when an Air Canada employee in San Francisco decided that, due to a flight delay, a dog being flown to a new adoptive home in Canada needed a potty break. When he let the Italian greyhound out of his crate, Larry escaped.
Jutta Kulic, while attending a dog show in Sacramento, had dropped Larry off at the San Francisco airport. She zip-tied the crate, and instructed the airline not to open it for any reason. Larry, who belonged to a friend of Kulic’s who died of cancer, was on his way to a new home — or so she thought.
That flight ended up being delayed, and later that night, Kulic received a call from Air Canada telling her Larry had run away.
After talking with Kulic about what had happened, CBS13 in Sacramento reached out to Air Canada (that’s what TV news people do these days, “reach out”) which generally means sending an email.
That’s when the airline made its second blunder.
The email an airline representative sent to the station, apparently accidentally, wasn’t meant for public consumption. Instead, it was an internal exchange about how to handle the media inquiry:
“I think I would just ignore, it is local news doing a story on a lost dog,” read the email from Air Canada spokesman Peter Fitzpatrick. “Their entire government is shut down and about to default and this is how the US media spends its time.”
Later the airline sent another email to the station, this time with the requisite apologies and saying the incident was being investigated.
Kulic said she is afraid she’ll never see Larry, who is brown and white and two years old, again.
But the family in Canada says they’re still hoping he might be found and delivered to them.
Posted by John Woestendiek October 15th, 2013 under Muttsblog.
Tags: accidents, air canada, airlines, airports, animals, canada, dog, dogs, email, government, italian greyhound, larry, loses, lost, mistakes, pets, san francisco, shut down, shutdown, transportation, travel
As we reported last summer, short-snouted dogs run a far higher risk of death when it comes to air travel, with bulldogs heading the list of cargo hold fatalities, according to federal government statistics.
Bulldogs, pugs and other snub-nosed breeds for whom its harder to take in oxygen accounted for about half of the purebred dog deaths on airplanes in the past five years, the data showed.
Since then two air lines have stop accepting bulldogs as passengers, most recently Delta, which based on its review of animal incidents last year, has opted to no longer carry American, English and French bulldogs.
Of the 16 pets that died on Delta flights in 2010, six were bulldogs.
Animal advocates are praising the decision, the Atlanta Journal-Constitution reports.
“We’re pleased that Delta is being attentive and responsive to the particular animal welfare concerns with bulldogs,” said Michael Markarian, chief operating officer of the Humane Society of the United States. Shipping pets in cargo holds “really should only be a last resort, when absolutely necessary,” he said.
Other major carriers have restrictions on bulldogs and some other breeds, or decline to carry any pets in their cargo holds. AirTran Airways and Southwest Airlines only accept pets that fit in under-seat carriers. American Airlines stopped carrying snub-nosed dogs and cats last November.
Delta had already restricted a wide range of snub-nosed breeds from flying in hot weather, including pit bulls, pugs and Persian cats.
U.S. Department of Transportation data shows that 122 dogs died on airlines from May 2005 to May 2010. Of those, 25 were English bulldogs and six were French bulldogs.
Posted by John Woestendiek April 8th, 2011 under Muttsblog.
Tags: air, air lines, air travel, airlines, american bulldogs, animals, bans, breeds, bulldogs, cargo, cargo hold, deaths, delta, dogs, english bulldogs, flying, french bulldogs, health, pets, pugs, restrictions, safety, short, snout, snub-nosed, travel
A shipper last week checked 14 puppies in Tulsa, Oklahoma, for a flight to Chicago, according to SmartTravel.com. Despite the airline’s policy against carrying pets when outside temperatures are expected to exceed 85 degrees, the puppies were in the cargo hold as temperatures on the tarmac rose to 87 degrees by the time the delayed flight departed.
When the flight arrived in Chicago, the puppies were lethargic and in visible distress. They were taken to a vet’s office, but five died initially and two others died later, according to the Associated Press.
The airline declined to identify the shipper, or the breed of the puppies. Animals traveling as cargo on American must be at least eight weeks old, and the airline doesn’t allow dogs or cats that have been sedated.
An airline spokesperson said cargo holds carrying animals are routinely kept between 50 and 70 degrees.
But experts — and statistics – say we shouldn’t count on that.
The deaths come a month after the U.S. Department of Transportation warned that short-snouted dogs such as pugs and bulldogs accounted for about half of the 122 dogs that died during U.S. flights in the last five years.
Add in the tales of dogs getting lost at airports and the best advice is to, whenever possible, avoid shipping a pet as air cargo. There are other alternatives — from using Pet Airways, where pets ride in crates in the cabin, to driving, as Ed Perkins of SmartTravel.com notes in a recent column.
The ASPCA recommends that owners avoid shipping pets in the cargo hold, and offers these tips for those who can’t.
Posted by John Woestendiek August 14th, 2010 under Muttsblog.
Tags: air, air travel, airlines, american, american airlines, animals, cargo, cargo hold, chicago, deaths, died, dogs, fly, flying, heat, pets, puppies, pups, short, snouts, temperatures, transportation, travel, warning
Josiah Allen and Erin Docking were sitting on the beach in Puerto Vallarta when the small white dog came up, sat down next to them and stayed all day long.
By the time their 10-day vacation ended, the couple had determined to take the dog, who they’d named Paco, back to Canada.
They filled out paperwork, took him to a veterinarian for treatment of an eye infection and tick infestation, and paid to get him the necessary shots.
But on their flight home, Delta Airlines somehow lost the dog, the Detroit News reported.
On May 3, the couple placed Paco in a pet carrier and flew from Puerto Vallarta to Mexico City. At the airport there, they ran into trouble getting approval for Paco to fly to Detroit. Airline officials questioned whether the carrier was large enough for Paco but approved him for the flight once Allen signed a waiver protecting Delta from any claims if the dog was injured.
When Allen and Docking arrived in Detroit, Paco was nowhere to be found.
“After waiting around for two hours, they told us (Paco) was in Mexico City and would be flown in on the next flight,” said Allen, 19, a kinesiology student at the University of Waterloo.
But Paco – described as a mix between a “wiener dog and a Jack Russell terrier” — didn’t arrive the next day, and hasn’t since.
After Allen went public with the story, Delta officials called and offered to cover the expenses he’d incurred with Paco and throw in some extra cash, Allen said.
“Our staff has conducted exhaustive searches to locate the dog,” Delta officials said in a statement. “We have been in contact with the dog’s owner to inform them of the situation and to offer our sincere apologies that we have been unable to recover the dog…”
Some reports say Paco broke out of his cage at the airport and ran away — meaning he may once again be a stray, only this time in Mexico City rather than Puerto Vallarta.
Posted by John Woestendiek May 11th, 2010 under Muttsblog.
Tags: airline, airlines, airport, animals, beach, canada, canadian, couple, delta, dog, erin docking, flight, home, josiah allen, mexican, mexico, mexico city, news, ohmidog!, paco, pets, puerto vallarta, rescue, rescued, stray, travel, vacation
Due to the allergy risks they pose, pets should be banned from airline passenger cabins, some Canadian doctors say.
In an editorial in The Canadian Medical Association Journal, the physicians called for restricting pets from airplane passenger cabins, warning that exposure to animals can lead to discomfort, asthma attacks or even life-threatening reactions in some.
The editorial was in response to Air Canada’s decision last summer to start allowing small pets, including cats, dogs and birds, to travel in the passenger cabin, the New York Times reports.
One in 10 people have allergies to animals, and for some, exposure to dogs and cats can set off an asthma attack or a life-threatening reaction like anaphylaxis, said Dr. Matthew B. Stanbrook, the journal’s deputy scientific editor and an asthma specialist.
“Pets can be accommodated comfortably and safely in airplane cargo holds, which is where they belong,” the doctors wrote.
I know all the airlines say that, but, in addition to the cases in which that has proved not to be the case, I have one more reason to doubt it: If it were true, I’m sure they would be squeezing us human passengers in there as well.
Posted by John Woestendiek February 22nd, 2010 under Muttsblog.
Tags: air, airlines, allergies, allergy, animals, cabin, canada, canadian, canadian medical association, cargo, cats, doctors, dogs, editorial, journal, passengers, pets, risk, travel
A Wisconsin teenager’s excuse was true — his dog really did eat his passport — but, even so, he missed out on a class trip to Peru.
Jon Meier’s golden retriever, Sunshine, chewed the corner off his passport, obscuring some numbers, the Associated Press reported.
Officials at Chicago’s O’Hare airport told the 17-year-old not to worry, but authorities in Miami rejected the document, and refused to let him board. He couldn’t get another passport in time to join his Spanish class on the 12-day trip.
Meier, who attends Eau Claire North High School, said he held no grudge against his dog: “I love her too much,” he said.