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Tag: animals

Numbers of dogs in the workplace is rising

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Thanks to the millennials, the percentage of American workplaces allowing dogs is increasing — up to 8 percent, from 5 percent five years ago.

NPR reported on the phenomena yesterday, citing examples of how employers — in an attempt to lure new employees by providing them with a low-cost benefit — are opening their doors to dogs.

Millennials (born between 1982 and 2004) are expected to make up half the work force by 2020, and they are expected to surpass baby boomers as the largest pet-owning generation around that same time.

Millennials tend to look at their pets “as practice families or substitute families and seem to be more verbal in their wants and needs for their pet and for making sure their pet is well tended and well cared for,” Bob Vetere, president and CEO of the American Pet Products Association, told CNBC, which reported on the increasing numbers of dogs in the workplace last fall.

“Employers are starting to realize that having a millennial bring … a pet to work, you wind up getting a more focused employee, you get someone more comfortable at the office and a person willing to work longer hours,” Vetere added.

Some companies, CNBC reported, go to greater lengths than others to make those dogs feel welcome, offering play areas, free pet training, pet walkers, pet health insurance, offsite pet sitters and grooming services.

More than 2,000 dogs are brought in by employees regularly to Amazon’s main campus in Seattle, where about 25,000 employees work. The company provides doggy treats at all of its reception desks and each of the nearly 30 buildings on the campus has spaces for pet exercise.

replacementsxThe NPR report focused on Replacements, that dog-friendly North Carolina china warehouse we told you about back in April.

It has about 400 employees, and about 30 animals who come to work with them regularly.

“… The interesting thing is that we have never had a pet break anything here,” said public relations manager Lisa Conklin. “We’ve had people, myself included, who have broken a number of these delicate pieces. But we have never to our knowledge had a pet break anything.”

Conklin says the pets-at-work policy costs the company nothing, and staff often say it’s their favorite perk.

On top of boosting morale and productivity, as studies have shown it does, it lets workers feel they are achieving a work-life balance — something a lot of baby boomers I know weren’t the best at.

Having a successful dogs-in-the-workplace program requires some planning, and some patience, and some resourcefulness, say those who have instituted them.

The NPR story cited the case of Buchanan Public Relations, a company located outside Philadelphia, where Lacey, a Rottweiler mix, was regularly being terrorized by Romeo, a toy poodle with “a bit of a Napoleon complex.”

Company owner Anne Buchanan — instead of reneging on the pets-at-work policy — hired a dog trainer who managed to restore workplace harmony.

(Photos: At top, Ginger, an English bulldog, at work with owner, Will Pisnieski, at Authentic Entertainment in Burbank, Calif., by Grant Hindsley / AP; bottom photo, Charlie rides along with employee Kim Headen at Replacements, by Peter Taylor / AP)

Woof in Advertising: Olympic Mer-mutts

Just in time for the Olympics, Farmers Insurance has come out with a new series of ads featuring dogs making the best of a flooded home.

woof in advertisingThe latest in the Farmers “We Know From Experience” campaign, the ads feature dogs as athletes, competing in events that include diving and synchronized swimming.

The venue? The living room of a home that flooded after one of the dogs turned on the kitchen faucet, causing the sink to overflow.

That part of it, Farmers says, is based on a real claim.

The “Mer-Mutts,” as they are becoming known, are featured together and in separate spots featuring the dives of each — complete with commentary.

You can find all of them here.

Oscar winning actor J.K. Simmons introduces the ad, calling the event a combination of “form, grace and ill-behaved dogs.”



(You can find more of our Woof in Advertising posts here.)

Jessie the beagle’s castle under the stairs

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Tom Wadsworth took a storage area under a staircase and converted it into a Victorian cottage retreat for his beagle, Jessie.

For just a little over £100 — about $130 — Wadsworth, who lives in Plymouth, England, put together a spacious room with a picket fence, a secret door, a four-poster bed, and historical photographs, all of them bearing Jessie’s beagle head.

“I finished it last week. I originally did the outside but then Facebook and social media told me to do the inside as well so I did,” Wadsworth said. All together, it took about a month.

jessie1“I just want people to see what they could do with spaces they don’t think about,” he added.

Jessie had been sleeping in a pen in the living room. She was hesitant to move into her cottage at first, but now she loves it.

“We moved her bean bag into where the bed is. It took her a while to learn how to use the secret door but now she used it every day and night.”

The outside features climbing vines, a window for her to look through and a Victorian style lantern, according to a report in The Herald.

Friends and family frequently come by to see it, and Wadsworth says some have accused him of having too much time on his hands.

He says Jessie seems to appreciate the new set up and keeps her room tidy: “She’s got a pretty good temperament and knows what’s her space and to respect it.”

Woof in Advertising: Eukanuba makers agree to drop claims that food extends lifespans

Under pressure from the Federal Trade Commission, the makers of Eukanuba dog food have agreed to stop claiming their brand extends the lives of dogs.

In a settlement that resolves a false advertising complaint filed by the FTC’s Bureau of Consumer Protection, Mars Petcare will cease making the claim.

The FTC announced yesterday it had reached a settlement with Mars. Eukanuba began an advertising campaign last year claiming the brand could extend the expected lifespan of a dog by 30 percent or more.

woof in advertisingThe ads — like the longer version promotion shown above — featured aging black Labs, inspiring music and the bold claim that Eukanuba had been “scientifically proven” to extend the lives of dogs.

“Two-thirds of all Americans have pets at home, and they spend billions of dollars to ensure that their pets are healthy and well-fed,” said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection. “Pet owners count on ads to be truthful and not to misrepresent health-related benefits. In this case, Mars Petcare simply did not have the evidence to back up the life-extending claims it made about its Eukanuba dog food.”

The order settling the FTC’s charges prohibits Mars Petcare from making any misleading or unsubstantiated claims that its Eukanuba-brand pet food or any other pet food will enable any dogs to extend their lifespan by 30 percent or more or live exceptionally long lives.

In May 2015, Eukanaba began the marketing and ad campaign on television, in print, and on the Internet.

“Ten years ago, we launched a long life study,” one ad said. “What we observed was astonishing. With Eukanuba and proper care, dogs in the study were able to live beyond their typical lifespan.”

The ad then showed a dog named Iowa who, at 17, had lived five years beyond than the typical Labrador lifespan.

eukanubaThe ads were based on a “10-year Long Life Study” purportedly carried out at the Eukanuba Pet Health and Nutrition Center. Dozens of Labrador retrievers were fed Eukanuba and given “proper care” over that span.

The study found 90% of the dogs lived beyond the typical lifespan of the breed, with 28% living longer than 15 years.

The study was begun while Eukanuba was still owned by Procter & Gamble Co. Last year, Eukanuba, along with Iams and other smaller brands, was acquired by Mars Petcare.

The FTC alleges that the longevity claims are false or unsubstantiated and that the claim that longevity was proven through scientific evidence is false.

“Among other things, the evidence relied on by [Mars] for its representations concerning the Eukanuba brand dog food consisted primarily of results from a single study, the results of which showed no significant difference in the median age at death of the dogs in the study relative to the typical age at death of dogs of the same breed,” reads the complaint. “Therefore, the representations… were, and are, false or misleading.”

The FTC decision does not penalize the pet food company financially, and under it Mars neither admits nor denies any wrongdoing.

(More of our “Woof in Advertising” posts can be found here.)

When an incoming dog becomes an outgoing dog a little too quickly

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In most big city animal control departments, dogs who are brought in often don’t come out alive.

But here’s a story with a different twist — of a dog in Philadelphia who was brought into animal control by a good Samaritan, but apparently given away by staff before he got much past the front counter.

If you need some idea before you continue of whether this is going to have a happy ending, be advised, yes, sort of. The pit bull mix who was given away before he was fully taken in is still alive, but slightly the worse for wear.

Most fingers are pointing at the front desk staff of the city’s Animal Care and Control Team, which apparently decided to make an exception to its 48-hour hold policy.

Chris Ferraro, 30, was walking his dog near his home in Manayunk when a pit bull mix wandered up. He played with Ferraro’s dog, but when no owner showed up, Ferraro took him to the city’s animal control office.

As columnist Stu Bykofsky explains in the Philadelphia Daily News, Ferraro was filling out the necessary paperwork to turn a dog in when another man approached the desk and asked if Jake was his dog.

When Ferraro said no, the other man asked if he could have him.

“No,” Ferraro replied. “He’s someone else’s dog.”

An ACCT kennel attendant interrupted the exchange, and told the man he could have the dog — after the owner had a chance to reclaim him.

By policy, the office holds dogs 48 hours before allowing them to be adopted.

But, as Ferraro watched, and protested, that policy was apparently violated. The second man’s information was taken by ACCT and Jake — who had no tags or microchip — was later allowed to leave with the man.

Meanwhile, Jake’s owners, Vickie and Mark Remolde, were working to find him. They’d checked with the Montgomery County SPCA, and put up fliers when he disappeared July 13.

On July 15, Mark went to ACCT, looked for Jake among the animals sheltered there and left some fliers.

As it turns out, that visit was within the 48-hour window for owners to reclaim their dogs. But Jake was long gone — given to that other man, who from the sound of it, was not too thoroughly vetted.

It wasn’t until a few days later that the Remoldes heard that Ferraro had turned a dog that looked like Jake into ACCT, made contact with him, and returned, twice, to the animal control office.

ACCT staff, this time, was able to locate the man who had Jake and, unable to reach him, went to the address he had provided.

He wasn’t there.

“I started crying,” said Vickie. “This guy took him for purposes that were not good, and how could you give my dog to a man in the lobby who was there to intercept dogs?”

Several days later, the man brought Jake in.

According to Vickie Remolde, “Jake is 10 to 15 pounds lighter; he had a red rash on his neck; and something was wrong with his tail … It was black, like charcoal.”

ACCT executive director Vincent Medley told the Daily News that Ferraro had left before completing the intake form. Ferraro denies that and says he was told he was no longer needed.

The new owner’s form was being processed when he left, Ferraro said.

Medley said that if Ferraro was uncomfortable with the proceedings, he should have asked for a supervisor.

Spoken like a true bureaucrat, right?

Rather than shift the blame and cover its butt, ACCT should be investigating that second man, and what happened to Jake, and why staff didn’t follow the agency’s own policy.

(Photo: Philly.com)

Who doesn’t enjoy a good bedtime story?

Jenna Beardé made an exception to her “no dogs on the bed” rule when her son, River, said he wanted to read a story, before his nap, to one of their dogs.

Ronnie, a deaf pit bull, jumped up and made himself comfortable, which meant Macy, another family dog, had to get up there, too.

As they settled in, River started reading, and Jenna, who normally reads her two-year-old son a naptime story, sat back and watched.

By about the third book, both dogs — resting on their backs, legs splayed — appeared to be asleep, Jenna told the Kansas City Star, which reported on the video Jenna took after it went viral.

She posted the video to Facebook, and a week later it had been viewed 22 million times.

On top being atrociously cute, the video, in her view, gives some much needed positive attention to pit bulls, which are illegal in several municipalities around Kansas City.

Ronnie, the dog lying closest to River in the video, is a rescued pit bull. Macy, a black and white terrier mix and the first dog the family rescued, was often mistaken for one, prompting her and her husband Michael to move from Prairie Village, which banned the breed.

The couple — hairstylists who own Beardé Salon in Mission — relocated to Spring Hill to raise their family.

Ronnie, between his disability and his designation as a pit bull, had spent 500 days in a shelter, and been returned twice, when they adopted him.

Jenna has documented Ronnie’s life with the family on a Facebook page called Ronnie’s Life. That’s where she first posted the video of her son reading to him.

River also reads to his pet pig — and anyone else who will listen, according to his mother.

That dog poop app was a bunch of crapp

pooper-ui-device3Pooper, that new app that promised to send a human to scoop up your dog’s poop on demand — Uber-style — was, as we suspected, a bunch of crap.

Its originators have now confessed — to Newsweek and others — that it was a hoax, or, to put it nicely, “an art project that satirizes our app-obsessed world.”

While a good many media outlets presented the story with at least a little skepticism — skepticism being easier than getting to the bottom of the story — more than a few fell for it hook, line and sinker.

After its initial announcement, Pooper garnered media attention from around the world.

Even the Washington Post treated it as (mostly) legit.

“We’ve gotten hundreds of sign-ups,” Ben Becker told Newseek. Becker came up with a hoax with a friend, Elliot Glass. “People have been signing up to be both poopers and scoopers.”

Newsweek reported:

Becker, a creative director in the advertising world, and Glass, a designer and web developer in Los Angeles, hatched the idea this past winter during a discussion about navel-gazing startup culture.

“We wanted to begin a project that reflected the state of technology—specifically apps,” says Becker in a phone interview. “Taking the visual signifiers and language and the entire world and inhabiting it, inserting an absurd purpose for it. In this case, that would be dog poop.”

Throughout the spring, Becker and Glass spent weekends and late nights plotting “Pooper,” an inane but otherwise believable app that parodies Silicon Valley’s brand of innovation: It purports to solve a problem that doesn’t exist unless you are very rich and lazy.

Whether you see it as a satirical art project, social experiment, or scam, the whole thing did show how gullible we, as a species, are; how increasingly gullible (and lazy) much of the news media has become; and how all is not peachy with our economy.

It’s not like 99 percent of us signed up to clean up after the one percent’s dogs, but a lot more signed up to be scoopers than did those thinking they might want to use the service.

Becker and Glass used Uber as a model for the app and website, issued a press release and put together a demo video. They claimed the project was in the beta testing phase in a few major cities.

News organizations couldn’t resist the story.

As Newsweek reported, some publications “wrote about Pooper in a skeptical, this-is-maybe-fake-but-we’re-going-to-write-about-it-anyway voice, which is increasingly how bloggers write up hoaxy stories as a way of scooping up traffic without touching shit.”

(We’d agree, and that’s what we did. Then again, there’s not too many dog poop stories we ignore, and it was one of my websites that, tongue in cheek, promoted the idea of dog poop valets years ago.)

Ludicrous as it may sound, it, and the phony Pooper app, are not entirely outlandish ideas. There are some aging and afflicted folks who might need help with the task. And — apologies to all my very close professional dog walker friends — but is having one walk and clean up after one’s dog really that different?

Becker and Glass told Newsweek they are at work on other undisclosed schemes — even though they’ve already proven that their high tech hijinks are not to be trusted.

That’s kind of their point.

“We’d like people to question what they’re reading in the news, question what they’re looking at online and question what their own relationship is to technology,” Becker said.