You’ll probably see a few familiar faces in this, the newest public service announcement in Baltimore’s “Show Your Soft Side” campaign.
The campaign made its debut in Baltimore last year after several instances of animal abuse in the city, some commited by children. The ads showcase athletes and celebrities cuddling the pets they love and the tagline, “Only a punk would hurt a cat or dog.”
The new announcement is a compilation of some old softies and some new ones — among them Baltimore police officer Dan Waskiewicz, who became part of the campaign this month after saving and adopting a pit bull being teased by children.
Others who have been featured include fighter John Rallo, the Ravens’ Jarret Johnson, Adam Jones of the Orioles and Tommy Lee, legendary rocker and founding member of Motley Crue.
The campaign — a project of the Mayor’s Anti-Animal Abuse Advisory Committee – makes use of billboards around town, and posters hanging in juvenile justice centers and other locations where young people are likely to see them.
Tommy Lee was the first celebrity featured from outside of Baltimore, and was snagged thanks to two connections. Rallo used to be Lee’s bodyguard. And a staff member who has worked on the campaign at 98 Rock, which is helping sponsor it, also is friends with Lee.
The newest announcement features photography by Leo Howard Lubow, Amanda Safford (Dizzy Grant) Jonesy Edwards (Henry Rollins) and Myriam Santos (Tommy Lee). The video was shot and directed by Janet Mockard.
Posted by jwoestendiek August 28th, 2012 under Muttsblog, videos.
Tags: abuse, adam jones, advisory committee, animal, animal welfare, anti-abuse, athletes, baltimore, billboards, campaign, cats, celebrities, compassion, dan waskiewicz, dog, dogs, influencing, jarret johnson, john rallo, maryland, mayor's, officer, only a punk, pets, police, posters, role models, show your soft side, Tommy Lee, video, youth
Baltimore Mayor Sheila Dixon announced on Tuesday the creation of the Anti-Animal Abuse Task Force made up of city officials, prosecutors, police, animal advocates and city residents.
The task force will spend a year reviewing the effectiveness of Baltimore’s cruelty laws and how city agencies might better enforce them. At the end of the year, the task force will issue recommendations to the mayor.
“The protection and safety of animals in this city is an important concern,” Dixon said. “It’s imperative we treat this issue with the upmost importance.”
The first meeting will be at 6 p.m. July 15 at City Hall, but won’t be open to the public. Task force chairwoman Caroline Griffin, an attorney who’s on the board of Baltimore’s Humane Society, said some future meetings may be.
Animal advocates have been calling for a stronger city response to animal cruelty, especially since the May burning of a pit bull. Two teenagers have been charged in connection with the incident, in which the dog was first doused with gasoline.
The dog, known as Phoenix had to be euthanized.
In June,two tortured cats were found, burned and beaten and tied to a school fence.
“We just keep receiving case after case and not a lot is getting done,” says Jennifer Mead-Brause, executive director of Baltimore Animal Rescue and Care Shelter, where Phoenix was first treated.
Posted by jwoestendiek July 8th, 2009 under Muttsblog.
Tags: abuse, animal welfare, animals, anti-abuse, baltimore, barcs, cats, cruelty, laws, mayor, police, prosecutors, recommendations, sheila dixon, task force, tortured