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Tag: assembly

IKEA launches a line aimed at pets

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Hang on to your allen wrenches, IKEA is getting into the pet market.

No, they won’t be selling some-assembly-required dachshunds, but they will be introducing a line called LURVIG (Swedish for “hairy” or “shaggy”), consisting of items the company says are tailor-made for pets.

IKEA says the comprehensive LURVIG pet product range was “created by pet loving designers” with support from “trained veterinarians” (as opposed, I guess, to veterinarians who have received no training).

In addition to the basic pet products — dog bowls and feeders, cat scratch mats, dog and cat beds — other offerings include very basic-looking furniture, like bookshelves, with one shelf designated to serve as a spot for your cat.

It appears no different from any other bookshelves. But leave the books off one shelf and, presto, it serves as a cozy place for your cat to curl up. Genius, right?

The dog blanket looks like any other furniture throw, and the tables look like any other tables.

ikeaThe only thing close to novel is a cat scratching pad that you can wrap around the leg of a table or chair, instantly turning it into a scratching post. (Only a trained veterinarian would be able to come up with something like that.)

Maybe there is more to come, but what’s been featured online so far is unimpressive, with all of the furniture appearing to be that trademark white laminated particle board.

It’s not the first time a company has taken a human product, made only the most minor, if any, variations, and re-designated it a dog product.

That’s marketing. Or, as the Swedish call it “marknadsföring.”

(Photos: IKEA)

Going out to eat with your dog is close to becoming legal in New York

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Dogs in the state of New York could soon be joining their humans for dinner at restaurants — without it being against the law.

A bill passed by the New York Senate Wednesday — by a 60-0 vote — would change state health law to give restaurants the option of allowing pet owners to bring dogs into outdoor dining areas, the New York Times reported.

The State Assembly is now reviewing its version of the same bill.

Dogs, under the revised law, would have to be accompanied by a diner, and restaurants that decide to allow dog would have to provide an alternate entrance to their patios, so dogs don’t walk through indoor dining areas.

Dogs will have to be on leashes, and would not be allowed into outdoor areas where food is being prepared.

The bills specifically forbid communal water bowls, requiring dogs be served water in disposable containers.

And, in what is sure to be the toughest of the new law’s requirements, restaurant servers would be prohibited from playing with dogs.

The bill is similar to one passed in California last year. As with that one, restaurants remain free to ban dogs from their outside areas if they so choose.

“With a large percentage of New Yorkers being dog owners, many restaurants would like to accommodate their guests and permit canine companions to join them,” said Senate Health Committee Chairman Kemp Hannon (R-Nassau County), a sponsor of the Senate measure.

In the Assembly, Linda B. Rosenthal (D-Manhattan) is the sponsor of the similar bill.

“People consider dogs and other animals to be just another member of the family,” said Rosenthal. “When you sit down to dinner, it’s your husband, your partner, your wife, your kids and your dog.”

“An overwhelming number of New Yorkers who have dogs take them everywhere they go,” she added. “So this is just another option for them to take their animals with them when they dine out.”

(Photo: New York Daily News)