Tag Archives: bank

Oink in Advertising: The Chase pig

As those who regularly tune in for our “Woof in Advertising” features know, there’s no animal — with the possible exception of the scantily clad human female — that advertisers turn to more often to sell their products than the dog.

It’s because of the special connection we have with the species, because of the qualities they have come to represent (like loyalty and trustworthiness to name two), and because they are, generally speaking, the cutest things ever.

oinkPercy James, the miniature pig featured in this ad for Chase bank, may give dogs a run for the money in that last category.

Sure, pigs are associated with fatness, laziness and sloth (not traits your average bank would want to equate itself with), but those are the big farm versions that often become ham, pork chops and bacon. Not to mention wallets.

The miniature pig, while maybe not a whole different animal, symbolizes, well, we’re not sure what, but in this ad it represents independence, maybe mixed with a little streak of rebelliousness.

In the ad, a confident looking retired couple (we can only assume they have a nice nest egg) are taking their unique pet “Percy James” for a walk in the park.

“You live life your way,” a narrator says. “We can help you retire your way, too. Financial guidance while you’re mastering life. Chase … so you can.”

The song? It’s “Boombastic,” by Shaggy.

(Click on this link for more Woof in Advertising posts.)

India establishes its first blood bank for dogs

A blood bank for dogs has been launched for the first time in India.

The blood bank has been set up so that middle class dog owners can get treatment for pets injured in road accidents, which are becoming more prevalent in the country due to increasing urbanization and traffic.

“This is the first blood bank of its kind in the country,” Vice Chancellor P. Thangaraju, of Tamil Nadu Veterinary and Animal Sciences University in the city of Madras,  told the BBC.

“Dogs get frequently injured – not only while crossing roads but also in and around the many multi-story apartments that exist across the country,” he said.

Dr. Thangaraju said that the lack of availability of blood has become a major cause of death among dogs, especially when the animals require surgery.

He said that appeals for volunteers to come forward and donate blood from their dogs had been “encouraging”, although he expected it would take some time before a satisfactory reserve had been built up.

Although there are no plans at present to make the blood bank a profit-making enterprise, he said it could happen in the future —  depending upon the availability of blood.

He said that the collection and storing of canine blood was the same as the process used to collect human blood and that stringent measures would be taken to ensure that donated blood is free from infection.

Figures produced by the university show that about 100,000 pets – the overwhelming majority of which are dogs – are treated by veterinary hospitals every year in India.

Experts say that the blood donations, while they will benefit dogs kept as pets in India, will be of little help to the estimated 8 million stray dogs in the country.

A Pekingese is cloned in Korea

A Korean biotech company has announced the birth of another cloned dog — a Pekingese.

It was the first successful cloning of a toy breed.

RNL Bio, a Seoul-based company dedicated to the development of stem cell therapeutics, announced late last week that it successfully produced a clone of a nine-year-old dog named Jasmine for a client in the United States.

“He wanted to continue his love to the clone even if the original Jasmine is healthy,” the company said in a press release.

The tissue from the original Jasmine (above left) was harvested at an animal hospital in Rockville, Maryland and the cells were processed and sent to the firm’s cloning facility in Seoul in November, 2008. The pregnancy was confirmed in mid-December, and a surrogate mother dog gave birth to the puppy on Feb. 1.

After the cloned puppy was weaned from the surrogate’s milk and was confirmed to be in good health, RNL announced the cloning.

“With our proprietary dog cloning technology, any breed can be cloned and there has been no failure in our cloning history,” Dr. Jeong Chan Ra, RNL’s CEO said. “We foresee that cloning demand for both pets and work dogs will increase in the near future.”

The original Jasmine will meet the clone in early April when she is delivered to the U.S. The company claims the first commercial dog cloning in 2008 — five pit bulls cloned from tissue of a California woman’s deceased dog.

RNL produces the clones in conjunction with Seoul National University, which cloned the first dog in the world, Snuppy, in 2005.

The university sold patent rights stemming from Snuppy’s cloning to RNL. A U.S. company, Bio Arts International, is also cloning dogs commercially in conjunction with Hwang Woo-Suk, a former SNU scientist who oversaw Snuppy’s cloning but was later fired for fraudulently reporting research results regarding his work in human embryo stem cells.

Bio Arts claims its patent, stemming from the cloning of Dolly the sheep, gives it the sole right to clone mammals. While Bio Arts says RNL is infringing on its patent, RNL says Bio Arts — through Hwang’s work — is infringing on the Seoul National University patent.

Both companies are continuing to clone dogs for customers, though the dispute is unresolved.