One out of every six fast food customers pick up a little something for the dog at the drive-thru window, according to a study by a marketing research company.
“These visits translate to a staggering number of trips (over 1,000,000,000 annually) where the dog is the one ‘lovin’ it,’” concludes a recent study on dog ownership and fast food habits conducted by Relevation Research.
The study found just over one third of canine owners have visited fast food drive-thrus with their dog — and, of those, four-fifths claim to have ordered menu items specifically for their dogs.
McDonald’s is visited most often by dog owners, followed by Burger King and Wendy’s.
With dog ownership, and dog pampering, expected to continue to grow — especially among baby boomers and millenials — QSRs (or quick service restaurants) would be well advised to put healthy dog treats on the menu, it suggests.
“Because of disposable incomes and empty nester status, Baby Boomer owners could be strong candidates for QSR,” said Nan Martin of Relevation Research. “But the Baby Boomer also has an evolving focus on health. That means menu items specifically targeted for dogs or dog-friendly in terms of ingredients will resonate best.
“QSR and dog food/treat manufacturers should team up to design dog-safe offerings. Companies catering to the dog will win with owners who want to, guilt-free, feel like they’re spoiling the dog.”
(Photo: Relevation Research)
Posted by John Woestendiek April 9th, 2015 under Muttsblog.
Tags: animals, burger, burger king, dining, dog, dogs, drive thru, drive-through, eating, fast food, food, fries, market, mcdonald's, order, pampering, pets, qsr, research, study, wendys, windows