Nothing in the UK says the holiday season is here (and says it more prematurely) quite like the annual appearance of the new Christmas ad from John Lewis.
The chain of upscale department stores goes all out on the yearly ads — presenting memorable ads that range from the soul-recharging to tear-inducing to heart-wrenching.
This year they’ve gone with the tale of a little girl who wants a trampoline for Christmas and her dog, who — after viewing assorted wildlife try it out the night before — is the first to jump on it Christmas morning.
Buster is played by a real dog, named Biff.
His acrobatics, though, are accomplished with the use of CGI. So too are the playful antics of the wildlife menagerie that tries the trampoline out the night before, including two foxes, two squirrels, a badger and a hedgehog.
The department store spent £ 1 million to make the ad, and will spend a total of £ 6 million on the campaign.
The ad, with the tagline “Gifts that everyone will love,” represents a return to gentle comedy after last year’s sentimental story of a lonely old man stuck on the moon.
As with previous ad campaigns, this one also raises money for a charity —
the Wildlife Trusts will get 10% of sales of stuffed toy versions of the animals.
The ad is being launched today, kicking off a campaign that will include various social media tie-ins and apps.
Visitors to John Lewis’s Oxford Street store will be able to try a virtual reality version of the trampoline, where they can bounce alongside the animals using Oculus Rift goggles, The Guardian reported.
John Lewis says its Christmas ad campaigns have fueled an average 16% increase in holiday sales.
(Woof in Advertising is a recurring ohmidog! feature that looks at how dogs are used in marketing. You can find earlier posts in this archived collection.)
Posted by John Woestendiek November 10th, 2016 under Muttsblog, videos.
Tags: animals, bouncing, boxer, buster, buster the boxer, cgi, christmas, christmas ad, department store, dog, dogs, dogs in advertising, holiday, john lewis, marketing, pets, retail, sales, season, shopping, stores, uk, woof in advertising, woof!
Out of work and out of money, Pete Buchmann could no longer pay his rent. So the Claymont, Del., man and his dog Buster moved to the back yard of a vacant home nearby and pitched a tent.
Even during the warmth of July, the novelty of that wore off pretty quick — perhaps quicker for Buster, who is nine and arthritic, than Pete, who is 54 and able-bodied.
“It was kind of fun for about a week,” Buchmann said, “but it wasn’t good for Buster.”
Buchmann moved to Delaware less than two years ago from Long Island, where he cared for an ailing mother and sister until their deaths. He got by on part-time jobs, but when even those ran out he was forced to sell his car, then give up his $800-a-month pet-friendly apartment.
Realizing life in a tent wasn’t going to be good for him or his dog, Buchmann asked police for the name of animal shelter where he could take Buster — and maybe get him back once he was on his feet and employed again.
He was given contact information for Faithful Friends Animal Society in Wilmington.
After leaving a couple of phone messages, and details on where he and Buster could be found, Buchmann received a visit from a shelter official.
“We drove out and found them,” Lou Henderson, manager of the shelter’s dog department told the Wilmington News Journal. “We also took Pete a goodie bag with some food and things in it to help him.”
Buchmann said his goodbyes and Buster, a Rottweiler-boxer mix, was taken to the shelter.
But neither the story, nor Pete and Buster’s relationship, ended there.
While Buster is enjoying the hospitality of Faithful Friends, Buchmann is now residing (though not in a private room) at the Sunday Breakfast Mission.
And every day, he walks five miles to visit with and walk Buster.
He helps out with the shelter’s other dogs, too
“I am just amazed at his attitude,” Executive Director Jane Pierantozzi said. “He walks two-and-a-half miles each way every day to see Buster, and then he spends two or three hours helping us walk the dogs. Most people in his situation would be depressed and angry, but he isn’t.”
Pierantozzi says she has been so impressed with Buchmann, she’d hire him if the non-profit shelter had the money. Instead, she’s reaching out to her contacts in hopes of finding him a full-time job.
“Pete has been so resilient through all his trials,” she said. “It’s bad enough to lose your home, but to not know what’s going to happen to your pet is horrible. I just hope there are people out there that can help.”
While the organization commonly helps find new homes for pets surrendered by financially-pinched owners, Buster wasn’t adoption material.
“He’s old, he has arthritis, and he’s protective of and attached to Pete. Dogs like that can go down fast in a shelter. We knew if he went to a kill shelter he wouldn’t survive.”
Meanwhile, at the Sunday Breakfast Mission, Buchmann has been getting to know his fellow shelter dwellers — many of whom, like him, don’t fit the homeless person stereotype
“I don’t drink, and I don’t do drugs. There are a lot of very smart people living at the mission who are just down on their luck,” he said.
Buchmann said he’s grateful to be able to visit his dog, and looking forward to living together with him again.
“He’s my buddy; he’s been with me through everything,” he said. “He seems content here, and he knows now that I’m coming back, that he hasn’t been deserted.”
(Photos: Jennifer Corbett / The News Journal)
Posted by John Woestendiek November 21st, 2014 under Muttsblog.
Tags: animals, bond, boxer, buster, buster and pete, delaware, dogs, faithful friends animal society, homeless, homelessness, humans, mix, no-kill, pete and buster, pete buchmann, pets, reunion, rottweiler, sunday breakfast mission, visits, walks, wilmington
“Hey That’s MY Dog!” a photo exhibit featuring more than 150 South Baltimore dogs — on display until May 10 — got off to an amazing start last night at Captain Larry’s.
Dog lovers packed the joint. Close to 50 of them took home photos of their dogs. And I only ripped off one customer.
Before we get to that, allow me to point out that proceeds from the exhibit go to Baltimore Animal Rescue & Care Shelter (BARCS), and to issue special thanks to two Philadelphia friends — Margaret Grace, who helped me put the exhibit up, and Don Groff, who took the accompanying photographs
Thanks as well to Adam and his singing dog Sierra. While there were too many distractions for Sierra to focus on her singing, she howled a bit, and her presence, and Adam’s sidewalk saxophone playing, were appreciated.
The idea behind the exhibit — the culmination of about two year’s worth of my dog photo-taking — was that dog people would pay big money for photos of their own dogs. (The prints, all hanging from clotheslines, are selling for $25).
Sadly, I informed her that the photo was not Buster, but another Boston terrier friend, the irrepressible Darcy.
Not long after she left, Darcy’s owners showed up and forked over the money for the photograph. Then they took a seat and looked at it a little more closely. The dog in the photo looked older than their’s, and the markings were slightly different.
Turns out it wasn’t Darcy (top); it was Buster (bottom).
Most graciously, they did not demand their money back. And, since I have dozens of Darcy photos from the times I’ve babysat her, I’ll be getting a new print to them — their own dog this time.
We’ll be back tonight at Captain Larry’s, 601 E. Fort Ave., in hopes of selling more photos, and none of them, we hope, under false pretenses. The exhibit will be up through next Monday.
Posted by John Woestendiek May 4th, 2010 under Muttsblog.
Tags: baltimore animal rescue & care shelter, barcs, benefit, buster, captain larry's, darcy, dog, dogs, exhibit, fundraiser, hey that's my dog, john woestendiek, ohmidog!, photographs, photography, photos
A lawsuit headed to court next week in Arlington County, Virginia will take up the question of what a pet’s life is worth.
Jeffrey Nanni sued his former domestic partner, Maurice Kevin Smith, alleging that Smith killed their 12-pound Chihuahua, Buster. Smith was found guilty of assault and battery and cruelty to animals in connection with the incident. Since Buster’s death, the suit says, Nanni, 42, a paralegal, “continues to suffer severe emotional distress.”
The suit, according to a story in Monday’s Washington Post, asks that monetary damages be awarded on the basis of Buster’s worth to Nanni “as a companion animal.”
If he wins, the case would be groundbreaking one in Virginia, where state law says that dogs and cats are considered property, and that owners are entitled to recover only the value of a pet. In the past, that has been interpreted to mean the replacement value.
Nanni’s attorney, a White House counsel for President Bill Clinton, hopes to move the boundaries of Virginia law in asking a jury to award money for “Buster’s actual value” to Nanni, saying pets have “irreplaceable relationships” with their owners.
Posted by John Woestendiek August 19th, 2009 under Muttsblog.
Tags: animal cruelty, arlington circuit court, arlington county, buster, chihuahua, dog, dogs, emotional distress, jeffrey nanni, killed, law, lawsuit, maurice kevin smith, monetary damages, pet, pets, pricetag, replacement, value, virginia, worth
Roy Hattersley sang the praises of mutts this week, as controversy continued to simmer over purebred breeding practices and dog shows that put a higher premium on “beauty” and “conformation” than they do on canine health.
This week saw the Royal Society for the Prevention of Cruelty to Animals pull out of Crufts, the world’s largest dog show, due to concerns about health problems in pedigree dogs and the role Crufts plays in perpetuating those problems.
Meanwhile, the Kennel Club filed a complaint against the BBC, calling the documentary that led in part to the RSPCA withdrawal, unfair.
The multi-part report, “Pedigree Dogs Exposed” looked at the health problems experienced by certain breeds as a result of breeders striving to accentuate certain physical traits.
The documentary featured boxers with epilepsy, pugs with breathing problems and bulldogs that were unable to mate and — because of breeders striving for broader heads in the breed — unable to be born without Caesarian section.
Here’s some of what Hattersley — politician, author, journalist and former member of Parliament — wrote:
“It is barbarous to breed a dog with a brain too big for its skull just to make it look right when it is walked around the competition ring. But the idea of breeding the perfect specimen is wrong in itself. Dogs should be loved as dogs, whatever their shape and size.
“Dogs were made to be friends not exhibits, status symbols or “positional goods” that demonstrate their owner’s aesthetic sensibilities, status, income or fastidious good taste. I am for mongrels because they proclaim the glory of just being dogs – not heads set at the right angles, legs of the proper length or ears suitably pricked. Mongrels are the essence of dog – dog as a virtue in itself … I believe that being a dog is – or ought to be – enough.
Hattersley is the author of many books, including “Buster’s Diaries,” in which his dog Buster defends killing a goose in one of London’s royal Parks. In 1996 Hattersley was was fined in connection with the goose death.
His full essay can be found in the London Times.
Posted by John Woestendiek September 20th, 2008 under Muttsblog.
Tags: breeding, buster, crufts, dogs, england, genetic, hattersley, health problems, kennel club, london times, mixed breeds, mongrels, mutts, pedigree, purebred, rspca, uk