ohmidog!

This ad for Trifexis depicts a dog living in a bubble — albeit it one that’s outside and has plenty of tubes to run around in.

It serves to protect him from heartworms, hookworms, roundworms, whipworms, flea infestations and all those other frightening hazards that exist in that place where dogs, for centuries, managed to survive:

Outside.

What we find most interesting about it, though, are the disclaimers, which seem to have risen with doggie prescription drugs to the same level they have with human ones, where three-fourths of the advertisement are devoted to a listing of potential scary side effects, quickly recited in monotone, in hopes you — or your dog — won’t really hear them.

With Trifexis, it goes like this: “Treatment with fewer than three monthly doses after the last exposure to mosoquitoes may not provide complete heartworm prevention. The most common adverse reactions were vomiting, itching and lethargy. Serious adverse reactions have been reported following concomitant extra-label use of ivermectin with spinosad alone, one of the components of Trifexis.”

On top of the warnings recited, more appear in small print during the ad:

“To ensure parasite protection, observe your dog for one hour after administration.”

“If vomiting occurs within an hour of administration, give another full dose.”

“Puppies less than 14 weeks of age may experience a higher rate of vomiting.”

In their print ads, the makers of Trifexis additionally advise the drug be used with caution in breeding females, and in dogs with epilepsy. Its use in breeding males has not been evaluated. Print ads also list lethargy, depression, decreased appetite and diarrhea as possible side effects.

The chewable, beef-flavored tablets — administered once a month – are a combination of spinosad and milbemycin oxime, and they serve to prevent heartworm disease, kill fleas and prevent infestations and treat hookworm, roundworm and whipworm infections.

The tagline for the ad is “You don’t have to go to extremes to protect your dog from parasites.”

Apparently you do, though, if you’re selling prescription drugs — for canines or humans — to protect your ass from lawsuits.

To see all our “Woof in Advertising” posts, click here.

Sierra, a West Highland terrier in Colorado, had 26 cents in her stomach.

But it was the single penny that killed her.

Owner Maryann Goldstein said Sierra was always attracted to change. As a puppy, the Westie swallowed 32 cents and had to have it surgically removed. In March, Sierra got sick again, and X-rays at the vet’s office showed a quarter and penny in her stomach.

The smaller coin was the bigger concern.

Pennies minted after 1982 contain zinc, and that’s toxic to dogs and cats, according to the American Veterinary Medical Association.

Dr. Rebecca Jackson, a staff veterinarian at Petplan pet insurance, told CBSNews.com that newer pennies are toxic because gastric acid from the pet’s stomach reaches the zinc center, causing it to be absorbed in the body rapidly.

She said zinc interferes with red blood cell production, and the longer the exposure, the greater likelihood red blood cells will be destroyed. Symptoms of zinc toxicity include vomiting, diarrhea, lack of appetite, lethargy, red-colored urine or looking jaundiced.

“Be sure to bank your spare change before curious pets can get their paws on it,” warned Jackson. “and if they do, get them to the emergency vet immediately.”

Goldstein, who now wears Sierra’s ashes in a heart-shaped container on a necklace, shared her dog’s story with CBS in Denver as a warning to others.

In recent weeks, we’ve cautioned you about dangers posed to your dogs by wild mushrooms. We’ve pointed out that medical marijuana is proving increasingly hazardous to them, too.

We haven’t warned you this year, as Halloween approaches, about chocolate and other candies that can harm your dog, assuming that by now you already know all that.

But you may not know about toxic toads.

It only took about half an hour for Deborah Barrett’s dog, a Jack Russell terrier named Willie, to die after he bit a Bufo marinus toad in his back yard last week.

“It was as big as a salad plate. My dog killed it, and when he came inside, within five minutes he went into convulsions, Barrett told Patch.com in Temple Terrace, which is outside Tampa.

Barrett said Willie died in the car on the way to an animal hospital.

The City of Temple Terrace is cautioning pet owners to watch out for the Bufo marinus toads, an invasive species that has taken hold in Florida. The gray-brown toads secrete a powerful toxin from their glands that can be poisonous to dogs, cats and other animals that bite them, and even people who handle them.

Small dogs are the most at risk, veterinarians say.

“Once they start having seizures, if you don’t address it quickly, it can cause massive brain damage,” said Dr. Paul Langston, of the Temple Terrace Animal & Bird Hospital.”If you can get them (to the vet) quickly, they’ll usually be OK.”

If you suspect your pet has bitten a Bufo toad, veterinarians advise rinsing its mouth and paws with water and seeking veterinary help immediately.

As with the mushrooms we told you about last week, the toads are being seen in higher numbers because of heavy rains.

(Photo: Patch.com)

Merrick Pet Care, Inc. of Amarillo, Texas is recalling a single lot of its Doggie Wishbone pet treat because they have the potential to be contaminated with Salmonella. 

The lot includes 248 cases and were shipped to ten states. They are marked as follows:  ITEM # 29050, UPC # 2280829050, Lot 11031 Best By 30 Jan 2013.

All outlets that received shipments from the affected lot of Doggie Wishbones — made from the achilles tendon of cattle – have been notified, and have activated their recall procedures, according to a press release.

No illnesses have been reported and there have been no consumer complaints for this product, the company says. 

This issue was identified through routine sampling by the Food and Drug Administration.
 
Symptoms of Salmonella poisoning in humans include nausea, vomiting, diarrhea or bloody diarrhea, abdominal cramping and fever. Pets with Salmonella infections may be lethargic and have diarrhea or bloody diarrhea, fever, decreased appetites, fever, abdominal pain and vomiting.

Consumers who have purchased the Doggie Wishbone with the lot code 11031 are urged to return the unused portion to the place of purchase for a full refund. Consumers with questions may contact the company at 1-800-664-7387.

A tourist from Michigan was charged with animal cruelty Monday after leaving his two dogs inside a minivan while he visited the the Holocaust Memorial Museum in Washington.

Rosie, an 8-year-old Chihuahua, died of heat stress after being inside the minivan for more than an hour, said Sabrina Fang, a spokeswoman for the Washington Humane Society.

Pebbles, Rieff

Rosie had been left inside a plastic storage bin. A second dog, a 15-year-old beagle mix named Pebbles, was kept inside a crate made for dogs. She was treated for heat stress at an animal hospital, and was expected to be released today, according to the Washington Post.

Washington Humane Society officials say more tourists seem to be leaving pets inside cars, unaware of how quickly the temperatures can rise.

Police arrested Kenneth Reiff, and his daughter was taken into custody by Child Protective Services, Humane Society officials said.

A Labrador retriever died after being left in a car parked outside a Costco in Frederick, Maryland.

A Maltese died after being left in a parked van while his owner went for a swim in a New York park.

A rash of similar cases have been reported across the heat-waved northeast, leading animal advocates to reiterate what they have long said — but apparently not everybody has heard: Dogs should never be left in parked cars, especially not in summer

In the Maryland case, Frederick County Animal Control says the dog was left in a car on Tuesday, as temperatures climbed to 104 degrees, the Washington Post reported. Authorities were notified about the dog, but by the time investigators arrived the dog was dead and the owner of the car was gone. Authorities are still investigating.

Earlier this week, a Bronx man left his Maltese inside his van at FDR State Park in Westchester, while he went for an hour-long swim, the New York Daily News reported.

Giving your dog a bone — any bone —  is a dangerous practice that can cause serious injury to your pet, the Food and Drug Administration says.  

It’s not like they’re recalling bones, but the agency has issued a warning in an article appearing on the FDA’s online Consumer Updates page.

However popular the idea may be that it’s natural for dogs to chew on bones, the tradition –  knick-knack paddy-whack aside — falls into the danger zone, in the FDA’s view.

“Some people think it’s safe to give dogs large bones, like those from a ham or a roast,” says Carmela Stamper, D.V.M., a veterinarian in the Center for Veterinary Medicine at the Food and Drug Administration. “Bones are unsafe no matter what their size. Giving your dog a bone may make your pet a candidate for a trip to your veterinarian’s office later, possible emergency surgery, or even death.”

The FDA lists 10 reasons why bones are a bad idea — and we’ll pass them on verbatim:

1. Broken teeth. This may call for expensive veterinary dentistry.
2. Mouth or tongue injuries. These can be very bloody and messy and may require a trip to see your veterinarian.
3. Bone gets looped around your dog’s lower jaw. This can be frightening or painful for your dog and potentially costly to you, as it usually means a trip to see your veterinarian.
4. Bone gets stuck in esophagus, the tube that food travels through to reach the stomach. Your dog may gag, trying to bring the bone back up, and will need to see your veterinarian.
5. Bone gets stuck in windpipe. This may happen if your dog accidentally inhales a small enough piece of bone. This is an emergency because your dog will have trouble breathing. Get your pet to your veterinarian immediately!
6. Bone gets stuck in stomach. It went down just fine, but the bone may be too big to pass out of the stomach and into the intestines. Depending on the bone’s size, your dog may need surgery or upper gastrointestinal endoscopy, a procedure in which your veterinarian uses a long tube with a built-in camera and grabbing tools to try to remove the stuck bone from the stomach.
7. Bone gets stuck in intestines and causes a blockage. It may be time for surgery.
8. Constipation due to bone fragments. Your dog may have a hard time passing the bone fragments because they’re very sharp and they scrape the inside of the large intestine or rectum as they move along. This causes severe pain and may require a visit to your veterinarian.
9. Severe bleeding from the rectum. This is very messy and can be dangerous. It’s time for a trip to see your veterinarian.
10. Peritonitis. This nasty, difficult-to-treat bacterial infection of the abdomen is caused when bone fragments poke holes in your dog’s stomach or intestines. Your dog needs an emergency visit to your veterinarian because peritonitis can kill your dog.

“Always supervise your dog with any chew product, especially one your dog hasn’t had before,” adds Stamper. “And always, if your dog ‘just isn’t acting right,’ call your veterinarian right away!”

We agree with those last two points, at least, but can’t help but wonder if a total bone ban may be a bit over-protective, a bit contrary to the nature and roots of dogs, and one more step in turning dogs into humans.

Most bones are bad — chicken bones, as we all know, in particular. But there are those that, with supervision, I don’t hesitate to give my particular dog,  like marrow bones. They can help clean teeth, massage gums and, in my dog’s experience, seem quite safe.

What school are you in when it comes to bones? Do you think some are OK? Do you ban them in your household?  Do you have a bone to pick with the FDA? We’d love to hear your thoughts.

In light of concerns about Salmonella contamination, Response Products of  Nebraska has issued a voluntary recall for its Advanced Cetyl M Joint Action Formula supplement for dogs.

The affected products include 120-count bottles and 360-count bottle with lot numbers 1210903 and 0128010.

The bottles were distributed through direct sales, retail stores, veterinarians and online retailers between January and April of this year.

Concerns center on a a hydrolyzed vegetable protein component provided by Basic Foods of Las Vegas, the FDA said in a press release.

Tests conducted by Basic Foods to detect Salmonella produced negative results; however, Response Products has determined to recall the two lots.

Pets with Salmonella infections may be lethargic and have diarrhea or bloody diarrhea, fever, and vomiting. Some pets will have only decreased appetite, fever and abdominal pain. Pets can be carriers and infect other animals or humans.

People who handle dry pet food or treats can become infected with Salmonella, especially if they have not thoroughly washed their hands after having contact with the products.

The product comes in the form of light brown tablets, about the size of a dime.

Consumers who have purchased the listed lots of Cetyl M for Dogs are urged to contact Response Products (877-266-9757) or the place of purchase for further direction.