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Tag: cesar millan

Poking a little more fun at Audible For Dogs

We poked a little fun at Amazon’s new Audible For Dogs yesterday, but, as we see, the campaign is so lame there’s plenty of room for more poking.

So up there above is what Conan O’Brien’s writers did with it.

Audible has teamed up with Cesar Millan, and their effort is receiving a truly inordinate amount of media coverage, especially when you consider it’s really no effort at all — rather, it’s just featuring some audio books they already offer on a new web page.

Given it’s just another way for them to move existing merchandise, and given most of us dog owners already knew that turning on the television or a radio (both of which cost you less than an audio book) could help keep home-alone dogs company, there’s nothing there but some slick marketing.

Not to rub their noses in it, but the campaign by Audible and its parent company Amazon deserves every bit of ridicule it gets.

Much ado about nothing: Audible partners with Millan to launch audio books for dogs

Gotta call bullshit on this one.

Well, maybe “bullshit” is too strong a term. Maybe I should just say, “Give me a break” or “Get real,” while rolling my eyes and wondering what consumers are going to fall for next.

Audible and Cesar Millan have teamed up, offering and promoting a book-of-the-month type program, in which, for $14.95 a month, you can choose audio books to play for your dog while you’re not home.

Of course Audible For Dogs is the same thing as Audible for humans, thereby requiring no investment from Audible, or parent company Amazon, other than what they’re spending on promoting the campaign and the undisclosed amount they’re paying Millan, who reportedly is helping choose the books and making promotional appearances.

If you’re not the sort to buy “Pride and Prejudice” for yourself, you might be willing to buy it for your dog, Audible figures, and play it for him to keep him calm and occupied when you leave the house.

The campaign promotes books the company already offers in audio, featuring them on the Audible For Dogs web page — sometimes classics, sometimes bestsellers, sometimes dog-themed, including several by (you guessed it) Cesar Millan.

It’s all based on a 2015 study performed at Hartpury College in the U.K. that showed that listening to audio books reduced stress in shelter dogs even more than music does.

dogs-with-headphonesFollow-up research was conducted with 100 dog participants through Millan’s Dog Psychology Center, and it found (big surprise) exactly what the company wanted it to find.

Specifically, Millan’s center found that 76% of dog owners who played audio books for their dogs reported an increase in calm, relaxed behavior in their pets over a four-week period.

Audible is already the largest seller of narrated books.

But it has figured out it can sell even more by cashing in on our tendency to pamper our dogs and exploiting the guilt we feel when we leave them alone

As one of the owners involved in Millan’s “follow-up study” explained, she used to feel guilty every time she left her dog, Buddy, at home alone.

In a video interview with Millan, she spoke of the effects the audio book program had on her dog and, more importantly it seems, her.

“I was really surprised at the lack of guilt I found when I was able to do that, it was like leaving him with a friend,” the woman, named Leslie, says. “I could go out with a smile on my face and feel really good about what I was doing for him.”

News flash, Leslie: You could have just left a TV or radio on for him and achieved pretty much the same effect, saving $14.95 a month.

($14.95 is the regular price for an Audible subscription, which comes with one new book a month.)

I’ll admit I leave the TV on for my dog, rescued from a Korean dog farm, in hopes it will keep him calm and help him get used to non-threatening humans.

But would I buy him his own audio book? Absolutely not — unless maybe it was one narrated by the soothing voice of Morgan Freeman, or the calm, sleep-inducing, you-can’t-have-too-much-Xanax voice of Bob Ross, the painter.

(Disclaimer 1: We are not implying Bob Ross uses Xanax. You can have too much Xanax. And so can your dog.)

(Disclaimer 2: I apply this same therapy to myself, seeking out a reassuring voice on TV to fall asleep to. Sixty-three year old’s can’t suck their thumbs. This is why I often go to bed with Bob Newhart.)

Millan suggests choosing a book narrated by a person of the same gender as their dog’s primary master and notes that “it’s the consistency of a tone that allows the dog to stay in that (relaxed) frame of mind.”

He also suggested the books be played at average volume on a listening device such as the Alexa-driven Echo, which Audible’s parent Amazon just so happens to sell.

audiodogsMillan says audio books can help dogs better cope with the separation anxiety many have when left alone, which can result in bad behavior, including barking, destruction and peeing.

He also told USA Today, “I’m always looking for ways where people don’t feel guilty, worried, (or) stressed when they leave their dogs alone.”

Again, none of this is actually groundbreaking.

Most of us likely had already figured out that an audio book — like the television or radio — can keep our dog “company.”

Yet Audible/Amazon still felt the need to appoint a celebrity, create a new niche market, conduct a campaign, issue press releases and have a “launch.”

“While most dog owners will indeed go to great lengths to ensure the happiness of their four-legged family members, you can’t help but approach Audible For Dogs with a healthy dose of skepticism,” wrote USA Today. “So is Audible barking up the wrong tree?”

We’d say yes, unless you’re talking about the money tree.

To its credit, through the end of the year, Audible will donate a dime per download to Long Island’s North Shore Animal League America, the world’s largest no-kill rescue and adoption organization, up to a total donation of $250,000.

Millan also somewhat philanthropically recorded an original audio book for the service called “Cesar Millan’s Guide to Bringing Home a Shelter Dog,” which you can download for free.

Launch titles include Jane Austen’s “Pride and Prejudice,” performed by Rosamund Pike; Trevor Noah’s “Born a Crime: Stories from a South African Childhood,” performed by Noah; W. Bruce Cameron’s “A Dog’s Purpose,” performed by William Dufris; Garth Stein’s “The Art of Racing in the Rain,” performed by Christopher Evan Welch; and Maria Goodavage’s “Soldier Dogs: The Untold Story of America’s Canine Heroes,” performed by Nicole Vilencia.

We laugh at Audible’s effort. And yet, at the same time, we encourage them, if they are going to persist in this, to work some books narrated by Morgan Freeman, Bob Ross and Bob Newhart into the mix.

We’d also suggest some Hans Christian Anderson — specifically, “The Emperor’s New Clothes,” because it so perfectly reflects what they are up to: making people think something is there when it’s not.

The only thing there is a desire to sell more books. With fewer humans reading them, maybe Audible felt the need to branch out to other species.

I’d warn you that the day could come — given all the books dogs might be consuming and a decline in our own reading — that dogs could become smarter than us.

But there’s a pretty good chance that day is already here.

D.A.’s office not bringing charges in the case of Cesar, Simon and the pot-bellied pig

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Cesar Millan will not be charged with animal cruelty in connection with an episode of “Cesar 911” in which a dog he was training attacked a pot-bellied pig.

Los Angeles County animal control authorities said Monday that they’d completed a month-long investigation into the complaint and found no evidence of neglect or harmful intent, the Los Angeles Times reported.

“After a comprehensive investigation by our officers, we presented a very thorough and complete report to the District Attorney’s office and they were unable to find anything to charge Mr. Millan with,” said Aaron Reyes, deputy director for animal care and control. “It’s a fair decision.”

Reyes said investigators watched the full video “several times,” interviewed people involved in the episode and reviewed veterinary reports.

“You can tell that it was not intentional and [Millan’s] reactions were swift and effective,” Reyes said. “The injuries to the pig looked worse than they really were, and they got immediate veterinary care.”

In the episode, which aired Feb. 26, a French bulldog Millan was training bit a pot-bellied pig standing nearby.

Los Angeles County Deputy District Attorney David Jacobs wrote in a case evaluation statement that “there is no evidence that the pig was used as bait, and all parties who witnessed the incident felt it was an accident. Although in the video the pig is seen bleeding, the dog’s act was merely a nip and did not tear or bite the skin off.”

The dog, named Simon, remains with his owner.

“The clip caused some concern for viewers who did not see or understand the full context of the encounter,” National Geographic Wild said in a statement. “The pig that was nipped by Simon was tended to immediately afterward, healed quickly and showed no lasting signs of distress.”

Millan said in a statment he was pleased with the investigation’s findings.

“My team and I are 100% dedicated to the proper care of all animals, including the farm pig in this case,” he said. “I am continuing my work rescuing and rehabilitating even the most difficult problem dogs, which has saved the lives of thousands of animals that otherwise would have been euthanized.”

(Photo: National Geographic Wild)

Cesar Millan under investigation after dog he was training attacked pig on TV show

Cesar Millan is being investigated by the Los Angeles County Department of Animal Care and Control after a dog he was training attacked a pot-bellied pig during an episode of his TV show.

Investigators say they will determine whether a crime was committed after reviewing the video and interviewing those who took part in the Feb. 26 episode of National Geographic Wild’s “Cesar 911.”

Millan said no crime occurred.

“We know what we saw, and if you saw the entire video, then you know what we know,” said Aaron Reyes, deputy director for the animal control department, told the Los Angeles Times. “There’s no question that what happened, happened. A dog under Cesar Millan’s control escaped and attacked another live animal, in this case a pot-bellied pig.”

“The dog that was in question, that Cesar was attempting to train, broke away from him in the video, and immediately charged the pig. Now, what we’re hearing from the [complaining party] is that the biggest concern is someone had that pig, a male adult was holding one of those pigs, those rear legs, and holding the pig up, which made the pig squeal, which made the dog [go] into a frenzy. And it immediately charged at that pig. And the dog attacked,” Reyes added.

The complaint was filed by an animal rights activist who viewed the episode.

“I do have a large group of fans and a small group of people who don’t agree with me. They are taking this the wrong way and blowing it way out of proportion,” Millan said in an interview with the Associated Press.

Animal control officers and sheriff’s deputies visited Millan’s home Thursday night and spoke with his son, Reyes said. The son contacted Millan, who was out of state.

The incident took place at a 45-acre dog-training ranch in Santa Clarita, Reyes said.

In a statement, National Geographic Wild explained what happened in the episode:

“Millan was working with Simon, a French bulldog/terrier mix, who frequently attacked other animals, including his owner’s pet pot-bellied pigs. A short clip from the episode was shared online and showed Simon chasing a pig and nipping its ear, causing the ear to bleed. The clip caused some concern for viewers who did not see or understand the full context of the encounter. The pig that was nipped by Simon was tended to immediately afterward, healed quickly and showed no lasting signs of distress.”

The dog’s owner, identified only as Sandy, told 10News that Millan only helped her dog, Simon.

“Nothing but good came out of this episode,” she said.

“The deal that everyone’s making about animal cruelty and animal rights and everything is absurd,” she said. “It’s not what happened.”

Best Western could do better


You’d think a big hotel-motel chain would know and share the rules when it comes to service dogs — even one whose inns are “individually owned and operated.”

By federal law, service dogs are allowed. No ifs, ands or buts.

But a Best Western in Baton Rouge, citing its policy prohibiting dogs, recently denied reservations to a North Carolina family whose golden retriever serves as an epilepsy alert dog to their 13-year-old son, Beau.

Chip goes everywhere with Beau, who has a rare type of epilepsy called Landau-Kleffner Syndrome. “Chip alerts us to when Beau is having a seizure,” Beau’s mother, Karen Vaughn, told KPLC.

But after Vaughn made an online reservation at a Best Western in Baton Rouge, pointing out that service dog Chip would be among their party, the motel notified her that the reservation was being refused because the inn doesn’t allow dogs.

Vaughn, who is an attorney specializing in the rights of children with special needs, said that after she raised a stink the corporate office called back, a week later, saying they would honor the reservation. She said no thanks.

Normally, we would say sue the pants off the motel’s individual owner, and sue the pants off Best Western corporate honchos, too.

But Best Western has an unusual corporate structure — one they’ve argued doesn’t comprise a profit-making corporation, but is more of a cooperative. All hotels are individually owned and operated, and Best Western, from its headquarters in Phoenix, provides only reservations, marketing, brand identity and support services.

Individual owners of Best Western inns are allowed to make their own rules — but not rules that violate federal laws, such as the Americans with Disabilities Act.

A Best Western spokesman told ohmidog! that the Baton Rouge motel has been temporarily banned from representing itself as a Best Western hotel.

“Best Western International has restricted the hotel on our reservations systems and we have required the hotel to stop representing itself as a Best Western branded hotel (cover or remove all Best Western signs and logos) until its representatives attend a hearing at our corporate headquarters at which their future association with Best Western will be decided,” he said.

“Best Western International requires each independently owned and operated hotel to comply with all federal, state and local laws and standards, including the Americans with Disabilities Act (ADA). We provide extensive training to ensure our hotels understand and address the needs of guests with special needs. When this matter came to our attention, we immediately provided direction to the hotel and a reservation was offered to the family.

“We deeply regret the matter and we will continue to proactively communicate ADA requirements and training to Best Western branded hotels to ensure all guests are treated with the utmost dignity and respect.”

Best Western’s website boasts about their 1,600 pet-friendly locations.

Dogs dumped on Los Angeles highway

Fifteen small terriers and Chihuahuas were dumped on Imperial Highway in El Segundo last week, but thanks to some helpful humans, many of them are doing fine.

As reported by the Daily Breeze in Torrance, Playa del Rey resident Kellie Sue Peters was on her way to the grocery store when a dog chasing a rabbit ran in front of her car on the busy highway.

When Peters stopped to try and snag the dog, on the highway near LAX, she noticed other dogs, including one that landed at her feet after it was hit by a car.

“I was horrified,” she said. “I just thought I’ve got to help him. … I’m not the type of person who can just walk away.”

The small white terrier mix nipped her hand when she knelt down to get a closer look.

The dog, who she now calls “Carson,” is recovering. Six others were rescued and are being held at the SPCA shelter in Hawthorne. A few more dogs were found the next day, but others were either killed or remain on the loose.

“They were unkempt,” El Segundo police Lt. Carlos Mendoza said. “They could have been strays, or somebody was hoarding dogs and decided to dump them.”

Two animal welfare organizations — including one run by actress Katherine Heigl — are offering a $5,000 reward for tips leading to the identification of the person who abandoned them.

“We are participating in the reward money being offered to find whoever did this despicable thing,” Heigl said in a statement. “People have to be held accountable for this kind of lack of humanity and compassion.”

Although Facebook comments allude to a white van being involved in the abandonment, authorities have yet to confirm that.

Read more »

Cesar Millan and wife file for divorce

Cesar and Ilusion Millan have announced they are filing for divorce.

“We are sad to announce that after 16 years of marriage we have decided to file for divorce. The decision was made after much consideration and time. We remain caring friends, and are fully committed to the co-parenting of our two boys,” said a statement posted on Millan’s website Friday.

People magazine reports that Ilusion Millan filed for divorce at Los Angeles court Friday, citing irreconcilable differences. She is seeking primary physical custody of the kids with visitation for Cesar, 40, as well as spousal support from the longtime host of the National Geographic Channel’s “Dog Whisperer.”

Millan came to the U.S. from Mexico with $100 in his pocket and a dream of becoming a famous dog trainer. He succeeded – with the help of some famous Hollywood clients — establishing an empire that includes dog products, a television show, a new magazine and several best-selling books.

His show begins its sixth season Oct. 9 and his fourth book, “How to Raise the Perfect Dog,” is in stores now.

Millan and his wife also founded the nonprofit Cesar and Ilusion Millan Foundation, which promotes animal welfare by supporting the rescue, rehabilitation, and rehoming of abused and abandoned dogs.