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Tag: chance

Woof in Advertising: Whose behind this heartwarming tear-jerker? Kleenex of course

Leave it to a tissue-making company to come up with a tear-jerking dog ad.

And while I’m surprised it has taken them this long, I’m very glad they did.

This Kleenex social marketing video features Chance, a dog who was left partially paralyzed after he was hit by a car. He was scheduled to be euthanized when a San Antonio rescue organization pulled him from the shelter and found him a home.

That home was with Mike, who isn’t “wheelchair-bound” by any means, but also uses one to get around.

“My husband was like we have to get him because nobody is going to love him like we’re going to love him,” his wife Stacey recalls.

wiaThe ad, part of Kleenex’s “Messages of Care” social media campaign, is a beauty. It’s sweet. It’s real. It’s neither overdone nor overwrought.

San Antonio Pets Alive reports on its blog that Chance was “more than ready to be in the spotlight.”

The video depicts how Chance and Mike don’t let too many things get in their way, and how they seem to bring out the best in each other.

“I knew his struggles as well as mine, and I knew we could overcome those obstacles together,” said Mike.

“The difference Chance makes in my life is the happiness and the courage to know that there isn’t anything that anybody can’t do.”

(This series looks at how dogs are used in advertising. You can find more of our “Woof in Advertising” posts here.)

Arrests made in Pennsylvania dog burning

Two western Pennsylvania residents have been charged with animal cruelty in connection with the burning and abandoning of a 1-year-old mixed breed dog named Chance.

Van Tassel


Raelynn Van Tassel, 23, and Shannon Clarke, 34, both of Sharon, are accused of keeping the dog in a basement for several days without medical treatment after inflicting what are believed to be chemical burns. Days later, they abandoned him in the streets.

In addition to burns over two-thirds of his body, the dog also was found with three broken teeth and a laceration to its mouth, according to WYTV.

The dog was found by a police officer on April 10 and turned over to the Mercer County Humane Society, which took Chance to a local veterinarian for treatment.

He has since been adopted and is expected to survive.

The Mercer County District Attorney’s office and the humane society conducted the investigation.