Here’s the latest ad from Travelers Insurance, which has a long tradition of featuring dogs in its commercials, most often a mixed breed named Chopper.
In this one, Chopper has a special bone that is the envy of all the neighborhood dogs, and while he seems to be intent on keeping it for himself, and away from the other dogs, he actually has something else in mind.
While Chopper is clearly the star dog in Travelers’ stable, we see much promise in another of the canine actors appearing in this one; namely, the Boston terrier. Check out his smile at the end.
This ad features the song “What I Want This Season” by Orba Squara.
To see all of our “Woof in Advertising” posts, click here.
Posted by jwoestendiek January 7th, 2013 under Muttsblog, videos.
Tags: ad, advertisements, animals, bone, boston terrier, breed, chopper, commercials, dogs, dogs in advertising, marketing, mixed breed, pets, sharing, travelers, travelers insurance, travelers insurance dog, video, what breed, woof in advertising
For the second in our continuing series about dogs in advertising, we bring you the Travelers Insurance commercial.
It features a shaggy dog who can’t seem to find a secure enough place to store what’s clearly his favorite bone — and is even losing sleep over it.
The song in the background — “Trouble,” by Ray LaMontagne — is the perfect choice.
I assumed the star of the ad was a Wheaten terrier, but a post on the internet — from somebody who sounds like she knows what she’s talking about — says the dog, named Chopper, is actually a mutt.
All of our “Woof in Advertising” selections can be found archived here.
Posted by jwoestendiek August 9th, 2011 under Muttsblog, videos.
Tags: advertisements, advertising, animals, chopper, commercials, dogs, dogs in advertising, insurance, marketing, peace of mind, pets, security, travelers insurance, trouble, videos, woof in advertising
Age: About 5
Encountered: On the docks at Nick’s Fish House and marina in Baltimore
Backstory: Chopper made the transition from desert dog to boat dog several years ago — relocating from Kingman, Arizona to Baltimore, Maryland, where he now lives aboard a huge yacht (compared to mine, anyway), in the process of being restored by Travis Guthrie and Magdalena Sudnik.
Travis, a boat builder and yacht carpenter, and Maggie, an artist, are both living on the Lucy Maru — and, as of very recently, in official wedlock, we can be among the first to report.
(They also do a blog called “Dog on Boat,” which tracks their lives on board, the progress of the two boats they’re restoring and the hijinks of Chopper and a cat named Billy.)
Every day, Chopper – he’s one of at least half a dozen dogs living with liveaboards at Nick’s — runs off the boat, down the pier and into the parking lot at Nick’s where he’s happy diving into the water to chase his ball.
While doing so he, literally, becomes a different dog. When his fine white coat gets drenched, it all but disappears, revealing a dog with black spots. Once he dries off, he’s white again.
Travis and Maggie, who have been together about eight years, can be seen toiling on the Lucy Maru just about every day — though one gets the feeling it’s more than just toil.
Their plan is to finish the restoration and do what they’ve long been contemplating: Sail off into the sunset.
Posted by jwoestendiek September 15th, 2010 under Muttsblog.
Tags: animals, boat, boats, carpenter, chopper, dockside encounter, dog's country, dogonboat.com, dogs on boats, dogscountry, encounter, lucy maru, magdalena sudnik, nick's, nick's fish house, ohmidog!, pets, rescue, restoration, roadside, roadside encounters, stray, travels with ace, travis guthrie, yacht