Who says a Jack Russell terrier can’t stop traffic?
In this ad, a Jack Russell on his morning walk manages to turn heads, and even cause a traffic accident, as he trots down the sidewalks and streets of New York City.
Some believe it’s actress/model Emily Ratajkowski — clad in revealing lacy black intimate apparel — that’s causing the uproar.
But we know better.
Ratajkowski, who you might remember from her supporting role in “Gone Girl,” wakes up topless, but has the good sense — it is winter, after all — to don a bra before taking her dog on the morning walk.
DKNY says the ad shows, “Anything can happen in New York.”
Upon repeated viewing (necessary for research purposes), we can see it shows a lot more than that.
Clearly the ad is aimed at creating a stir, but as for who it is targeting I can only guess. Men who might be considering gift purchases for a special someone? Women who like to show the world how self-assured they are? Dog lovers, maybe? I’m guessing they don’t all buy long underwear.
The bigger question, though, given no self-respecting New Yorker would venture out with their dog without their poop bags, is where Miss Ratajkowski is carrying hers.
They must be in her boots.
For more of our Woof in Advertising posts, click here.
Posted by John Woestendiek March 15th, 2017 under Muttsblog, videos.
Tags: actress, advertisement, advertising, commerical, dkny, dog, dog walking, dogs, emily Ratajkowski, intimate apparel, jack russell terrier, lingerie, marketing, model, new york, new york city, walking, woof in advertising
Our favorite Super Bowl ad? This one, of course.
And that was even before we found out it only cost $200 to make.
Joshua Svoboda and Nick Dimondi, both in their 20’s, made the ad, called “Underdog,” with an untrained dog. They didn’t know it would even air Sunday night on CBS, according to the Associated Press.
It was one of four ads aired by Doritos maker Frito-Lay, all of which were created by fans, who were competing for $5 million in prize money if the ads ranked highly in commercial roundups.
The ad came in second in USA Today’s annual Super Bowl Ad Meter, which ranks ads based on a viewer panel’s response, winning the two ad-makers $600,000. The two, from Cary, N.C., said they planned to use the money to pursue film careers.
They said they wanted to make an ad with a dog because they felt those ads are more popular with consumers.
Posted by John Woestendiek February 8th, 2010 under Muttsblog, videos.
Tags: $200, ad, advertisement, advertising, animals, anti-bark, bark, cary, collar, commerical, dog, dogs, doritos, joshua svoboda, nick dimondi, north carolina, pets, shock, super bowl, super bowl ads, untrained, video, won $600, zapped, zapping