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Tag: company

Woof in Advertising: Snoopy gets the axe

MetLife has given Snoopy his walking papers.

After proudly serving the insurance company for 30 years, Snoopy is being put out to pasture as part of a company-wide “refresh” aimed at portraying MetLife as more sophisticated and financially savvy.

The beagle who has been appearing in MetLife ads since the 1980’s is not the sort of symbol they say they now need.

woof-in-advertising“We brought in Snoopy over 30 years ago to make our company more friendly and approachable during a time when insurance companies were seen as cold and distant,” said chief marketing officer Esther Lee.

“Snoopy helped drive our business and served an important role at the time,” she added. “We have great respect for these iconic characters. However, as we focus on our future, it’s important that we associate our brand directly with the work we do and the partnership we have with our customers.”

In other words, Snoopy and the Peanuts gang — as loved and symbolic as they are — are not the kind of symbols the company wants representing them in these times of doing whatever is necessary to make all the money you can possibly make.

You’ve got to admit, the Peanuts characters have never been known for their financial savvy.

lucyI mean 5 cents for psychiatric advice? That’s not going to bring in the kind of profits American corporations now insist on.

Making obscene profits, and being able to talk with saying anything, are vital skills for the modern day American company.

MetLife seems to have that second part down. It’s not until the bottom of its press release about ushering in a new era that the company press release mentions the phasing out of Snoopy and the Peanuts gang — not until after they go on and on (and on) about their bold new company logo.

It’s the letter “M” — but not just any “M.”

“MetLife’s new visual branding is built around a clean, modern aesthetic,” the press release says. “The striking new brandmark brings contemporary blue and green colors together in a symbol of partnership to form an M for MetLife.

“The iconic MetLife blue carries forth the brand’s legacy, but has been brightened and now lives alongside a new color – green – which represents life, renewal and energy. The broader MetLife brand palette expands to include a range of vibrant secondary colors, reflecting the diverse lives of its customers.”

Zzzzzzzz. Good grief! AAUGH!!!

aaughThere will be no more Snoopy in MetLife ads (but we’ll stay tuned for the exciting adventures of that “M”).

And Snoopy will no longer appear on the MetLife blimp.

Don’t cry too much for him, though.

He has plenty on his plate, or in his bowl.

PETA has offered him a job, at least in a tongue in cheek way, as mascot of its doghouse donation program.

Likely, he won’t jump at that, because he’s already sitting pretty. He — or at least descendants of his creator — still reap profits from arrangements with Hallmark, Warner Bros. and Target, CNN reports.

The Peanuts brand has more than 700 licensing agreements in about 100 countries, according to SEC filings. Iconix Brand Group (ICON) partnered with the family of Charles M. Schulz to buy the brand from two publishing houses for $175 million in 2010.

His TV specials will probably be watched by our great great grandchildren.

And he still has his gig with the Macy’s Thanksgiving Day Parade.

Snoopy has floated down Broadway 39 times, more than any other character.

Let’s see an “M” do that.

(Woof in Advertising is a recurring ohmidog! feature that looks at how dogs are used in marketing. You can find earlier posts in this archived collection.)

Candidates your dog can chew on

fuzzu

As you sit breathlessly riveted to your TV screen for the Republican National Convention (now underway) and the Democratic National Convention (July 25-28) what’s your dog supposed to do for fun?

You could get him or her a presidential candidate to chew on.

A Vermont-based company is offering chew-worthy likenesses of Donald Trump, Hillary Clinton and, though he’s out of the running, Bernie Sanders.

donaldThe canvas-covered, fiber-filled toys, designed by Sarah-Lee Terrat and Anne Lika of Fuzzu for Pets & You, come in three sizes: nine inches tall for cats, 17 inches for dogs, and a 27-inch jumbo size for cuddling, punching, berating or whatever else you might want a stuffed presidential candidate for.

They run $19.99 each.

And of course they squeak — they’re presidential candidates.

The cat-sized toys contain catnip, aimed at making your feline even more attracted to the candidate.

The Hillary doll wears a red pantsuit and pearls and campaign buttons reading “Pro-whatever” and “Anti-whatever.” On her back is a facsimile of a light switch to turn her smile on and off.

The Trump doll has a sourpuss look on its face, and hair that is swooped back, topped with golden plush. A pamphlet in his pocket is titled “Great Wall Building for Idiots.” On his back is a button that reads, “Push to inflate head.”

The Bernie doll, put on the market before he withdrew, has a button on the back that reads, “Push to activate the revolution.”

hillaryI can’t vouch for how safe any of the chew toys are — both the Trump and Sanders dolls look like they could cause hairballs, as both come equipped with fuzzy shocks of “hair” — but the company does have experience making dog toys.

According to Sevendaysvt.com, the Likas operated a pet toy company called Fat Cat for more than a decade before selling it in 2007.

They launched the new company recently with help from a Kickstarter campaign.

Anne Likas said she missed the dog toy business, and was happy to get back into it. “We love the humor around our toys,” she added, noting that other pet toys “don’t get edgy.”

(Photos: Fuzzutoys.com)

Police turn to eagles to bring down drones

I’m not sure if it’s the technophobe in me or the nature-lover in me, but something about this video makes me smile inside.

Police in the Netherlands, concerned about the security threat posed by unmanned aerial drones, have enlisted eagles to bring them down.

The Dutch National Police Force announced that they’ve partnered with Danish company, Guard from Above, to train the birds, according to Global News.

Just as with police dogs, there’s a potential that law enforcement might misuse its new-found ally. There are probably questions that could be raised from an animal rights perspective, as well. On top of that, I’d hate to think that eagles were somehow being used to abridge free speech.

But police officials emphasized the eagles won’t be going after law-abiding drones, just those that are posing a security threat.

“There are situations in which drones are not allowed to fly. This has almost always to do with security,” Mark Wiebe, innovation manager of the National Police, said in a press release. (No need to click that link unless you speak Dutch.)

The video above is from a demonstration National Police put on last Friday, during which one of the trained birds successfully tracked and brought down a standard commercial drone in mid-air.

It’s almost as if the regal birds are taking back the sky, which, in our view, was their’s to begin with.

Yes, I’m definitely seeing too much symbolism in it, but watching still makes me say, “Go Eagles!”

What can brown abuse for you?

A UPS driver in California was caught on a surveillance camera kicking a small dog, then shoving his owner outside an assisted living facility in Atascadero.

“That guy just came out of nowhere, like a tornado,” Tim Paulsen, the owner of 10-year-old Patch, told KSBY.

The video, from May 28, shows Patch running up to the driver, the driver kicking the dog in the chest, and the driver shoving Paulsen when he approached.

Paulsen says he was working at the senior living facility and had brought his dogs with him to comfort Alzheimer’s patients.

Paulsen said the driver told him he’d been attacked by a dog before.

“He was telling me how much he hates dogs and that he would kick me too,” Paulsen said.

UPS corporate officials say they have taken “disciplinary action” against the driver, but declined to disclose details. They say they have contacted Paulsen and apologized.

Paulsen says he doesn’t want the driver fired, but hopes UPS will “reevaluate this driver. He definitely needs some sort of therapy.”

He said the driver is still working for UPS.

Atascadero Police say Paulsen filed battery charges against the driver.

Nylabone recalls lot of Puppy Starter Kits

nylaboneThe New Jersey company that makes Nylabones is recalling one lot of its “Puppy Starter Kit” dog chews due to concerns about salmonella contamination.

The product comes in a 1.69 oz. package marked with Lot #21935, UPC 0-18214-81291-3. The lot number can be found on the back of the package. The lot in question has an expiration date of 3/22/18.

The recall was announced after Salmonella was found during routine testing by the company, TFH Publications, Inc./Nylabone Products, of Neptune, N.J.

No illnesses have been reported in connection with the problem, the FDA said in a press release.

The recalled Puppy Starter Kits in question were distributed nationwide, to Canada, and through one domestic online mail order facility.

Salmonella can affect animals ingesting the product and there is risk to humans from handling contaminated products, especially if they have not thoroughly washed their hands after having contact with the products.

Pets with Salmonella infections may be lethargic and have diarrhea or bloody diarrhea, fever, and vomiting. Some pets will have only decreased appetite, fever and abdominal pain. Infected but otherwise healthy pets can be carriers and infect other animals or humans. If your pet has consumed the recalled product and has these symptoms, the FDA advises you contact your veterinarian.

Symptoms in humans can include nausea, vomiting, diarrhea or bloody diarrhea, abdominal cramping and fever. Rarely, Salmonella can result in more serious ailments, including arterial infections, endocarditis, arthritis, muscle pain, eye irritation, and urinary tract symptoms. Consumers exhibiting these signs after having contact with this product should contact their healthcare providers.

Consumers who have purchased packages from the lot should should discontinue use of the product and may return the unused portion to the place of purchase for a full refund.

Consumers with questions may contact the company at 1-877-273-7527.

Why you won’t be seeing the Kardashians on dog sleds this season

Kim-and-Khloe-Kardashian-5When a front woman for the Kardashians emailed the owner of a dog sled adventure company in Montana, asking him to arrange a half-day trip for Khloe, Kim and eight other cast members — all while being filmed by 20 or so crew members — he quoted a price.

It would be $390 per sledder, or $3,900 total, Jason Matthews, the owner of Bozeman-based Yellowstone Dog Sled Adventures, told her in an email.

Ashley Warner, the production release coordinator for “Keeeping Up with the Kardashians,” emailed back, suggesting — rather than cash — “an exposure trade out.” The publicity Matthews’ company would receive being on the reality show was worth at least that much, she told him.

Matthews responded to her email saying, in effect, that kind of math didn’t fly in Montana, and requesting payment in advance.

The email exchange continued after that, with the Kardashian representative continuing to talk about a “trade” and explaining the value of “exposure” and Matthews — who has never seen the show — insisting on payment in the form of currency he was familiar with.

At one point, when his message seemed to not be getting through, he made a comment reflecting his own reality: “Look,” he wrote, ” my dogs don’t eat trade.”

The discussion continued until he was sent a confidentiality agreement. He declined to fill it out, saying “I’m not going to sign this until you agree to pay my rate.'”

Warner stopped emailing after that, and Matthews assumed the Kardashian sled ride was off.

On Sunday, Matthews heard the Kardashians had been in a car accident near Bozeman on Saturday. Their car slid off a road and into a ditch. No one was injured and no citations were issued. But it was still very dramatic, Khloe said the next day, when she was interviewed at the Oscars.

“We were in Montana, hit some black ice, car spun out of control, like a big rig got ice all over our car … It was really scary … but we’re all good, all safe, thank God.”

The Kardashians, while they didn’t get their dog sled adventure, did get some skiing in while visiting Montana.

Matthews, after learning of their misfortune — and that no one was injured —  got on Facebook and wrote a post titled “Montana Karmic Justice.” explaining his experience with the family’s representatives, LastBestNews.com reported.

In it, he said he didn’t feel the $3,900 fee he was going to charge was exorbitant, considering that — at least according to what he read on the Internet — the family is being paid $60 million this season. He said he was glad they never showed up.

His Facebook post was shared widely, bringing him and his company some major (you guessed it) exposure — all while steering clear of the Kardashians.

And you can’t put a price on that.

Des Hague resigns as Centerplate CEO amid continuing backlash from dog lovers

deshagueAmid continuing backlash over a video that showed him abusing a dog on an elevator, Des Hague has resigned as CEO of the giant sports catering company Centerplate.

The Stamford, Connecticut-based company announced the appointment of a new CEO yesterday.

In a statement, the company’s board of directors didn’t say whether Hague’s resignation was requested — only that “the decision comes as a result of Hague’s “personal misconduct involving the mistreatment of an animal in his care.”

Since the video surfaced in August, dog lovers have been calling for Hague’s firing and threatening to boycott food offerings at stadiums serviced by Centerplate.

In Canada, protestors took to the streets to urge sports team to end their associations with Centerplate.

And a change.org petition asking Centerplate to fire Hague has accumulated close to 200,000 signatures.

Experts being quoted in the media are saying Hague’s fall shows the tremendous power of social media.

We like to think it shows the tremendous power of dog lovers, who happen to be using social media.

Centerplate provides food services to sports venues around the country, holding contracts with teams in the NFL, NBA, Major League Soccer, the National Hockey League and Major League Baseball.

The video — which shows Hague kicking the dog and jerking her off the ground by her leash — was recorded in July by a surveillance camera in the elevator of a Vancouver apartment building. It was turned over to the BC SPCA, which seized the dog, a one-year-old Doberman named Sade.

Hague initially told investigators the dog was his. Later, in a public apology, he said the incident was “a minor frustration with a friend’s pet” and that he had apologized to the dog’s owner.”

The BC SPCA says it’s now clear the dog wasn’t Hague’s, and her owner is seeking to regain custody.

Centerplate initially had little comment on the incident, calling it “a personal matter involving Des Hague.”

But as the backlash from animals built up it issued two more statements — one to announce that Hague had agreed to undergo anger management counseling, another to say he had been put on probation by the company, and had agreed to donate $100,000 to an animal charity and serve 1,000 hours of community service, according to Fortune.com.

In a statement announcing Hague’s resignation and the appointment of Chris Verros as CEO, the chairman of Centerplate’s board of directors said, “We want to reiterate that we do not condone nor would we ever overlook the abuse of animals. Following an extended review of the incident involving Mr. Hague, I’d like to apologize for the distress that this situation has caused to so many; but also thank our employees, clients and guests who expressed their feelings about this incident. Their voices helped us to frame our deliberations during this very unusual and unfortunate set of circumstances.”

The BC SPCA has recommended abuse charges, and the case is now before Crown Counsel.