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Mugly, a Chinese crested from the UK, won the World’s Ugliest Dog contest in Northern California on Friday.

Mugly will take home $1,000 and a year’s worth of dog cookies.

He beat out 28 other ugly dogs — all of whom can be found here.

The 8-year-old rescue dog from the United Kingdom will also be invited for a photo shoot and will receive a VIP stay at the local Sheraton.

“I couldn’t speak when they announced Mugly’s name,” said Bev Nicholson, the dog’s owner. “I didn’t know which way to look. I was shaking as much as the dog.”

Chinese cresteds traditionally take top honors at the event, held each year at the Marin-Sonoma Fairgrounds. Last year’s winner, Yoda, was a Chinese crested and Chihuahua mix. The 15-year-old dog died in March.

The World’s Ugliest Dog Contest is finally going to start living up to its name this year, with its first contestant from across the pond.

Mugly and his owner, Bev Nicholson, arrived from Britain on Monday, KGO in San Francisco reported.

The contest is this Friday and first prize is $1,000.

Mugly, an 8-year-old Chinese crested, is the first British entry in the World’s Ugliest Dog Contest, held every year at the Sonoma-Marin County Fair in Petaluma.

You can see and vote on the ugliest dogs contenders here.

How far would you go to have your dog proclaimed the world’s ugliest?

For some people the answer would be not very far at all.

For others, it’s all the way to Petaluma, California.

There, every year, dogs and their owners (emphasis on their owners) compete to be crowned the “Ugliest Dog in the World.”

If that’s not worth a documentary, then what is?

“Worst in Show“ takes viewers into the world of the ugly dog circuit, and behind the scenes of the 2010 “World’s Ugliest Dog” contest, showing both its sweet side and its highly competitive one.

Filmmakers John Beck and Don R. Lewis document not just the “ugliness” of the dogs, but the sometimes obsessive nature of the people behind them.

The movie features Pabst, 2009′s winner, who has a 2-inch underbite; Rascal, an African Sand Dog who has been on several television shows; Icky, a nearly hairless 6-month old rescued Chinese Crested whose owner shaved his head into a matching mohawk for the event; and Winston, who bears a scar across his head from Hurricane Katrina. His owner, Ashley, hopes winning the contest will spread the word about rescue dogs,  particularly those who, because of their unconventional looks, have trouble being adopted.

‘Worst in Show’ provides some insight into what we call ugliness, what we call beauty, what we call fame and how far we’ll go to get it. All in all, the classiest participants are the dogs. But look hard enough and you can find some of the more redeeming qualities of our species as well.