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Tag: creature

What is it? What is it? What is it?

The video above is:

A. Retired Olympic swimmer Michael Phelps’ latest interspecies race challenger, Chewbacca, in training for their upcoming competition.

B. An advertisement for hair conditioner.

C. Cousin Itt, after falling into The Addams Family pool.

D. An Afhgan hound underwater.

“D” would seem the most obvious answer, given the camera eventually reveals a distinctive snout, but the mermaid-ish way the creature’s arms are stroking is not the least bit dog-like.

woof in advertisingIt’s actually an animation — one of a series of ads for Klarna, a Swedish e-commerce company that provides payment services for online storefronts. It’s intended to depict how “smoothly” their transactions take place.

Get it?

Chief Marketing Officer David Sandström said he and is team were trying to think of the smoothest things possible to feature in a video ad. They eventually landed on the idea of a creature with flowing tresses gliding underwater.

“The hair was a big, big part of it,” he told The Daily Dot.

The video floated around for a year on YouTube, receiving little attention.

But when Klarna shared it last month on Instagram, it quickly went viral as people tried to figure out what exactly the swimming creature was.

That — creating the mystery — was the whole idea behind the ad, Sandström said.

“We want to create a feeling of, ‘What the f–k is this?’ It’s important to us that people don’t understand what it is. The internet loves strange things. The internet loves weird.”

And even people who aren’t sure what it is want to know where they can order one, Sandström said.

“People have emailed us saying they want one and asking where they can get one.”

Where to next: In search of Chupacabra?


As we ponder where to go next on our road trip to nowhere, we’re feeling drawn to Texas — where two stories this week have piqued our curiosity.

First is the tale, told yesterday, of the Methodist pastor who’s calling for a stray dog hanging out behind his church to be shot, and the ire that has raised. Second are the two recent sightings — and subsequent terminations — of alleged Chupacabra, the legendary dog-like creatures who, according to myth, suck the blood of goats (which is what Chupacabra means in Spanish).

In the past week, two of the coyote-like creatures were spotted within 10 miles of each other, outside of Dallas, one of which was bagged by an animal control officer. The other was shot by a rancher. News reports seem to give no reason behind the shootings, other than the fact that the animals were “ugly.”

“All I know is, it wasn’t normal. It was ugly. Real ugly,” said Frank Hackett, the animal control officer who killed one of the creatures.

Reports of Chupacabra sightings are fairly rare; there’s one about about every year — including this one, where a law enforcement official followed and videotaped what he thought could have been one.

Of course, there are plenty of modern-day theories — ranging from them being pets left here by extraterrestrials to them being the result of government experiments gone awry. More often than not, though, they turn out to be coyotes with skin problems.

News reports say neither of the two slain creatures has been identified, though the DNA of at least one of them is being analyzed.

There is no documentation that the species or sub-species exists; instead the word “Chupacabra” has become a catch-all term for anything dog-like, but not immediately identifiable, kind of like Bigfoot is for anything hairy, human-like and not immediately identifiable.

This won’t be the first alleged Chupacabra to have its DNA tested. In 2007, Texas State University biologist Mike Forstner performed a test on what turned out to be a coyote.

Another strong possibility, I’d suspect, is that some of the “beasts” that have been spotted are actually Xoloitzcuintle, a Mexican hairless dog breed.

In any event, we’re headed east, and Dallas is on the way. If that’s where we end up, we’ll let you know what we find out.