ohmidog!

According to Klooff, what I need to do is get a golden retriever, or a Siberian husky, or a French bulldog — and then just wait for women to line up in hopes of dating me.

Based on findings in a survey conducted by Klooff, a new iPhone app for pet lovers, those are among the dog breeds that best attract women.

“Pets are great for lots of different things; for companionship, for fun romps at the park, and even for getting a date,” said Alejandro Russo, co-founder of Klooff. “That’s why we built Klooff, so people can express themselves through their pets. And possibly even find a little romance while at it.”

I find it revolting — maybe not Klooff itself, but this particular avenue the humans behind the app have chosen in a quest for publicity.

It’s dogsploitation at its worst. It reduces dog to an accessory — one that can help you “express yourself” and get you dates. It makes dogs the equivalent of those Axe products that purport to attract women, like flies to dog poop.

If the main reason you are getting a dog is to attract humans of the gender you are seeking — be it for a date or a long-term relationship — don’t get a dog.

If you are getting a dog for other reasons, but want to factor in which breed would serve you best as you go about your courting and woo-pitching, don’t get a dog.

If you think that a dog’s breed is all you need to know — that breed alone determines every facet of a dog’s personality and behavior, thereby making him 100 percent predictable — don’t get a dog, at least until you do a little more research.

This is where Klooff goofed – not only in reducing dog to a sort of pimp, but by relying on often faulty breed stereotypes and generalizations far too wide.

Here’s a sample of their pun-laden press release:

Just what are the best breeds for singles?

It’s no secret that taking your dog for a walk during these upcoming dog days of summer is a great way to meet other singles, make a connection, and potentially land a hot date. But what dog breeds give men and women the best chance of getting a “leg up” on the competition in the “dog eat dog” world of dating and romance?

A new international poll on what goes on in one of the hottest singles scenes – at the dog park – suggests certain breeds are the “cat’s meow” in navigating the “ruff” world of dating, whereas others hinder their chances of success. The survey illuminates what types of dogs men and women should own to attract their next girlfriend, boyfriend, hookup, or soulmate…and which dogs to completely stay away from.

I will point out here that my dog Ace has gotten me dates — in fact, pretty much every date I’ve had in recent years. I would go so far to say that, while he smells much worse, he works much better than Axe deodorant, or body spray or hair styling products. But that’s an unexpected benefit, not the sole or even main reason he came into my home.

Although it was once the case, in today’s society most of us no longer choose dogs based on the work they can do for us – unless you are a shepherd, or a hunter, or a dog show ribbon seeker.

Today we choose them for companionship — for the love they bring into our homes, as opposed to the varmints they can chase away, or the potential suitors of our own species they might attract.

The Klooff app, though, is indicative of a mindset that still lingers – despite the evolution of dogs, despite the evolution of our thinking about them:

Looking at dogs solely in terms of what they can do for us.

The notion of getting a dog for the purpose of spicing up your romantic life is selfish — on par with ruining a pristine natural environment to feed your whims.

The notion that you should choose a dog based on how well its breed reportedly attracts humans of the gender you are seeking is equally unwise.

Klooff ranks breeds in terms of their ability to attract dates. The lists are based on a survey Klooff says is  ”representative of 1,000 pet owners and non-owners.” It presents the results in countdown style:

The top dog breeds to attract men were:
5. Beagles
4. Poodles
3. Chihuahuas
2. Labrador Retrievers
1. Golden Retrievers

The top dog breeds to attract women were:
5. French Bulldogs
4. Siberian Huskies
3. Labrador Retrievers
2. Golden Retrievers
1. German Shepherds

Klooff is a newly launched mobile app that lets users create profiles for their pets, allowing them to upload pet photos and interact with other pet lovers, “and maybe make the dog park dating scene a little easier.”

According to Klooff, many men see women who own Chihuahuas as dumb, and as “one-night stands” as opposed to “girlfriend material.”

According to Klooff, men who own retrievers are seen as “great dads,” men who own a Siberian Husky are seen as “manly,” and men who own bulldogs, boxers or Rottweilers are seen as “just a hook up.”

According to Klooff — and this is the one that bothers us most — the man who owns a pit bull or Rottweiler is seen as ”slimy” or “sketchy.”

Klooff calls their rankings “scientific.”

If you believe that, you probably own a Chihuahua.

Just kidding.

(Photos by John Woestendiek)