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Tag: diving

Woof in Advertising: Olympic Mer-mutts

Just in time for the Olympics, Farmers Insurance has come out with a new series of ads featuring dogs making the best of a flooded home.

woof in advertisingThe latest in the Farmers “We Know From Experience” campaign, the ads feature dogs as athletes, competing in events that include diving and synchronized swimming.

The venue? The living room of a home that flooded after one of the dogs turned on the kitchen faucet, causing the sink to overflow.

That part of it, Farmers says, is based on a real claim.

The “Mer-Mutts,” as they are becoming known, are featured together and in separate spots featuring the dives of each — complete with commentary.

You can find all of them here.

Oscar winning actor J.K. Simmons introduces the ad, calling the event a combination of “form, grace and ill-behaved dogs.”

(You can find more of our Woof in Advertising posts here.)

Scuba-Doo: Boniface, the diving dachshund

A professional diver in Russia is trying to teach his dachshund to scuba dive.

Sergei Gorbunov of Vladivostok, Russia, has equipped his dachshund, Boniface, with a wetsuit and helmet designed to allow him to breathe underwater.

In a recent demonstration, Boniface barked eagerly as Gorbunov stuffed him into a wetsuit, affixed the helmet, then submerged him in the water. The dog emitted a few whines, according to an Associated Press report.

“Underwater, I don’t think he experiences any stress,” Gorbunov said.

Surf’s pup: Event added to Purina Challenge

Some of the most talented dogs from the West Coast descended upon the San Diego County Fair last week to participate in the Purina Incredible Dog Challenge — including some who have mastered surfing, an event that was added to the competition for the first time this year.

The canine sporting event also featured dog diving, freestyle flying disc, head-to-head weave poles, Jack Russell hurdle racing, and agility.

The 2009 Purina Incredible Dog Challenge was part of the San Diego County Fair and took place at the Del Mar Fairgrounds on June 13th and 14th. Canine surfers competed in heats that were scored by a panel of judges, including U.S. Olympic diving champion Greg Louganis.