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Tag: dog food

Woof in Advertising: Ellen’s dog food has new mascot — and it’s a turd with a halo

There’s a new animated turd in town, and no, it’s not a character on South Park.

Halo dog food, Ellen DeGeneres’ brand, has launched a new advertising campaign featuring a saintly pile of feces know as “Poopsie.”

woof in advertisingThe mascot appears in two advertising spots that have been made so far, both telling us that Halo brand pet foods are free of filler, and that the consumption of it leads to healthier, friendlier, more polite poops.

Halo promises dog owners “a poop that’s a pleasure to scoop.”

It’s not clear what, if any, role, DeGeneres played in conceiving the new mascot for the brand, but the ads were developed by RPA (Rubin Postaer and Associates), an advertising and marketing agency headquartered in Santa Monica, according to AdWeek.com.

mrhankyPoopsie is not the first animated poop to hit the airwaves. That honor, many think, belongs to Mr. Hankey, a talking, sewer-dwelling lump of human feces who first appeared in a Christmas-time episode during the first season of South Park. He went on to become a recurring character.

South Park, however, has been accused of stealing the character from Ren and Stimpy creator John K., who says the cartoon rips off a series of Spumco comics and cartoons that featured “Nutty the Friendly Dump.” The two characters look alike, and the plot lines are similar, too, with the talking feces surfacing to befriend a main character who has been rejected by classmates.

That controversy didn’t make a lot of headlines when it was playing out, back in 1997, so I don’t know, nor do I want to, whether it led to a court battle over who first produced talking poop.

Twenty years later, though I don’t think anybody is going to sue Ellen (because she’s too nice). And the advertising agency is probably in the clear, too, because Poopsie, being coiled, has an entirely different shape than either Mr. Hankey or Nutty. And Poopsie — as much as I would like to call him a spokesturd — doesn’t talk (at least not yet).

In any event, Halo brand has trademarked the name “Poopsie” and the Poopsie image — basically a spiraled piece of poop with eyeballs and a mouth and a golden halo hovering over it.

Poopsie’s point … and it does have one .. is that “the proof is in the poop.”

Dogs who eat Halo brand are avoiding difficult to digest filler and “meat meal,” and as a result they dispense poop that is, if not truly angelic, at least less offensive, the ads contend.

As the next ad says, “the truth always comes out in the end.”

(This link will lead you to more of our Woof in Advertising posts)

Texas dog seems to have a good grasp of emergency preparedness, and his dog food

otis

It’s not clear where Otis was heading when he escaped during Hurricane Harvey and hit the road.

But it is clear he didn’t leave unprepared.

Otis was photographed by a stranger while he was at large — with a giant bag of dog food in his mouth.

Otis, a German shepherd mix, got loose Friday night from a screened-in back porch in Sinton, Texas, where he had been left in the care of 65-year-old Salvador Segovia.

otis2Segovia was watching the dog for his 5-year-old grandson Carter whose family had fled the city due to flooding.

Segovia noticed the dog was gone Friday night when he went to check on him on the porch.

“I kept yelling his name and yelling his name and he wasn’t around,” Segovia told the Houston Chronicle.

When he checked the porch again Saturday morning, he noticed Otis’ bag of dog food was also missing.

A few people in Sinton — a town of about 6,000 — had seen Otis walking down the street with a bag of dog food in his mouth, including Tiele Dockens, who saw Otis, snapped a photo and posted it on Facebook.

The photo of Otis went viral, and Otis himself was tracked down Saturday and is back with Segovia — happily, all before his young master, Carter, returned home.

otis3

The dog has comforted the boy after several hospital visits, Segovia says, and is well-known around town. Wandering the streets is nothing new for him, though this is the first time he has brought his own food along.

Segovia said Otis is the “only dog allowed to lie down in front of the county court house,” and that he sometimes goes to Dairy Queen for a hamburger.

Maybe Otis was trying to get himself, and his dog food, back to his home. Maybe he sensed an emergency had been declared, and wanted to be prepared. Or maybe he just wanted to go for a walk, and knew the DQ was going to be closed Friday night.

We’ll never know, but it’s fun to speculate.

(Top photo by Tiele Dockens, from Facebook; photos of Carter and Otis courtesy of Salvador Segovia)

It DOES amount to a hill of beans

There are several things I have long wondered about Bush’s canned beans.

Why do they take up nearly a full half aisle of the grocery store?

How do they get Duke, the dog that appears in commercials with spokesman Jay Bush, to talk?

And what, exactly, is the difference between Bush’s Baked Beans and Bush’s Grillin’ Beans?

It’s time for some answers, America, or at least guesses.

For starters, I’m guessing that the Bush folks are paying off the grocery chains, or at least buying managers some lovely gifts, in order to be granted such large and prominent displays at so many stores.

Next, I am guessing that Duke is not speaking via special effects, but is an actual talking dog, on loan from the prestigious Hollywood Talking Dog Academy to play the role.

woof in advertisingAs for question three — and this is the one I have pondered most — I continue to wrack my brain.

At first, I assumed the Baked Beans were beans that had been baked, or were supposed to be baked, and the Grillin’ Beans were beans that had been grilled, or were supposed to be grilled.

But if they are meant for us to grill them, wouldn’t the Grillin’ Beans just be lost — kind of like the final “g” in grilling — as they fell through the grill slots?

(For you know-it-alls, putting a pot of something atop a grill grate is not grilling, and it’s definitely not grillin’; it is heating up.)

grillinbeans

I did some internet research, and visited the Bush’s website, but the only thing I learned is that Grillin’ Beans have a bolder flavor than the Baked Beans. It’s the same old bean, just in a spicier sauce.

I have no problem with bold and spicy. In fact, I think I prefer the bold and spicy version of Jay in the commercial above to the regular, far blander, version of him. As for Duke, to be honest, I prefer him unadorned, and non-speaking. I’m just not big on talkin’ dogs.

Call me a skeptic, but if you have a talking dog in your ad, I’m not going believe any of the other dubious and far-reaching claims you are making about any of your products. Then again, I’m probably not going to believe them anyway.

I am aware of few other products presented in so many variations as Bush’s Beans — hickory, chipotle, brown sugar, maple, honey, homestyle, country style, original, bold and spicy, vegetarian (meaning they haven’t added bacon) and different combinations thereof. And that’s not even including the products Bush makes from different beanages, such as the black, the kidney and the pinto, the red, the white and the garbanzo.

My theory is that those who make and market the beans figure the more selections they offer, the more grocery shelf space they can grab.

This is by no means strictly a bean thing.

Chips, such as your Pringles and your Doritos, also follow this strategy. And pet foods also use this approach (or perhaps, they led the way). A can of Alpo could be from their Prime Cuts, Chop House, Gravy Cravers or Prime Classics styles. Each one of those comes in multiple flavors, seven for Prime Cuts alone.

One dog food company takes things a step farther, offering more than 200 different products, each supposedly custom designed for a specific breed.
They want us to think that virtually every breed of dog needs a different formula of dog food.

Perhaps you’ve seen this Royal Canin commercial, which tells us that the golden retriever and the yellow Lab — similar as they are — “eat, digest and process energy differently.”

Royal Canin is a ridiculously priced dog food not sold in grocery stores, which is a good thing, because if it were, there would be room for nothing else. Even Bush’s beans would have to clear out. Maybe that’s why it’s not sold in grocery stores.

Or maybe it’s all a marketing gimmick aimed at making us think Royal Canin is such a special, exclusive and high end product it must be purchased from your veterinarian. It’s called a “prescription diet.” It’s nothing of the sort.

Show me, Royal Canin, how Labs and goldens differently digest food, and differently “process energy.” Sure, one of them (sorry, Labs) may generally wolf their meals down more quickly, but aren’t the various tubes and chambers that food goes through on its way out pretty much the same for both breeds?

Why, when I read the ingredients for both, do I notice hardly any difference?

The profusion of flavors in beanage, in chippage, in dog food and everything else, is not new. Remember when there was just one Coke?

And it’s not all about claiming more shelf space. By coming up with a flavor for every mood, companies are able to bring more customers into their folds, and dazzle them with their vast arrays.

Variety may be the spice of life, but it’s all becoming a little much. No longer do we just have to decide between brands, we have to decide within brands, and a trip to the grocery store requires making more choices than election day.

Regular or non-drowsy, diet, sugar-free or light; thick crust or thin crust; smooth or chunky; gluteny or gluten-free; plain or low sodium; regular, spicy, or super spicy.

By the time I get to the checkout line, I’m exhausted, and have used up all my decision making powers for the day.

But I still have to decide whether I want paper or plastic bags, and if I will pay by credit card, debit card, or cash.

Kind of makes me wish I had a dog like Duke I could bring along on shopping trips to tell me what to do. On the other hand, you can’t trust a talking dog, can you?

For more of our Woof in Advertising posts, click here)

Blue Buffalo recalls another dog food

bluewildernessBlue Buffalo has issued another dog food recall — the third in the last two months.

The company says its Blue Wilderness Rocky Mountain Recipe Red Meat Dinner Wet Food for Adult Dogs has the potential to contain elevated levels of naturally-occurring beef thyroid hormones.

The voluntary recall applies to one production lot (840243101153). The cans have an expiration date of June 7, 2019,

The FDA said in a press release that affected products were distributed nationally through pet specialty and on-line retailers.

Dogs ingesting high levels of beef thyroid hormones may exhibit symptoms such as increased thirst and urination, weight loss, increased heart rate and restlessness. These symptoms often resolve themselves when the use of the impacted food is discontinued, the FDA said.

With prolonged consumption, though, the symptoms may increase in severity and may include vomiting, diarrhea, and rapid or difficulty breathing. Should these symptoms occur, contact your veterinarian immediately.

The company says its customer care resource team has not received any reports of dogs exhibiting symptoms from consuming this product, but it was advised by the FDA that a consumer reported symptoms in one dog. The dog recovered.

Blue Buffalo in February issued a voluntary recall of one production lot of its Homestyle Recipe Healthy Weight Chicken Dinner with Garden Vegetables in 12.5 oz cans after metal fragments were found in some cans.

Earlier this month, the company issued a voluntary recall of 17 varieties of its Blue Divine Delights and Blue Wilderness Trail Trays due to quality issues with the foil seals on the top of the cups.

Dogs are woman’s best friend, too

Of course it goes without saying — that dogs are woman’s best friend, too — but Cesar Canine Cuisine is saying it anyway, in a new advertising campaign that celebrates women and their dogs.

In honor of International Women’s Day, the dog food company launched its “Woman’s Best Friends, Too,” campaign, featuring the ad above and inviting women to share photos and stories about their dogs on a special Facebook page

woof in advertisingThe campaign “highlights the special bond between women and their dogs, and turns the age-old saying of ‘man’s best friend’ on its head,” reads a company press release.

The new campaign was created by advertising agency BBDO San Francisco.

To support the campaign, the brand has teamed up with Elias Weiss Freidman, the photographer behind the popular website and book, The Dogist, to capture the real-life stories of 14 women and their dogs. It has also invited women to submit photos of themselves and their dogs to the campaign’s Facebook page.

womansbest

Cesar is a Mars Petcare brand.

The ad recites the speech that made the phrase “Man’s Best Friend” famous — given in a Missouri courtroom by a lawyer representing a farmer whose dog, Old Drum, was shot and killed by a neighbor in 1869.

George Vest, who would later go on to become a U.S. senator, told the jury that “The one absolutely unselfish friend that a man can have in this selfish world, the one that never deserts him, the one that never proves ungrateful or treacherous, is his dog.”

(Photo: Gloria and her dogs Bo and Rex; by Elias Weiss Freidman / Facebook)

For more of our Woof in Advertising posts, click here.

Metal fragments lead to Blue Buffalo recall — the fourth canned food recall this month

Blue buffaloBlue Buffalo is recalling some of its “healthy” and “holistic” canned dog food because it might contain pieces of metal.

It’s the second company this week to recall canned dog food due to concerns about metal fragments, and the third canned dog food recall this month.

Blue Buffalo’s CEO said in a statement on the company’s website that it is recalling the food as part of its “mission of bringing transparency to pet foods.”

(That from a company that paid $32 million last year to settle a lawsuit about its deceptive advertising.)

It’s kind of hard to find the “transparent” company’s statement on the company website, so here is the link.

“My father, brother and I founded Blue Buffalo with the mission of bringing transparency to pet foods, and so, even though it is highly unlikely that you will have a product affected by this problem, we felt that we needed to voluntarily withdraw the product from retailers and let you know that we were doing this,” CEO Billy Bishop says in a letter to customers.

The recalled product is Blue Buffalo Homestyle Recipe Healthy Weight Chicken Dinner with Garden Vegetables. The cans have a “best by” date of Aug. 3, 2019 and the UPC is 8-40243-10017-0

PetSmart this week announced recalls of both the Blue Buffalo product and cans of Grreat Choice chicken and rice dog food.

In both cases, the companies said there had been no reports of illness or injury as a result of the possible contamination.

In both cases, the lots came from suppliers not identified by the companies or in news reports. Dog food companies commonly outsource their manufacturing to multiple manufacturers.

Also this month, Evanger’s announced a recall of its Hunk of Beef canned dog food after some of it was found to contain a sedative used to euthanize animals.

That contamination led one dog to die and at least four more to become ill in Washington state.

recalled-Against-the-Grain-dog-foodYesterday, the FDA announced another dog food brand, Against the Grain, was recalling some cans of its Pulled Beef with Gravy Dinner for Dogs amid concerns it contains the same sedative.

Against the Grain appears to be a sister company of Evanger’s.

Food Safety News reported they may share manufacturing facilities and ingredients, and that the founders of Against the Grain are listed as the son and daughter of Evanger’s owners Holly and Joel Sher.

Chelsea Sher, who serves as vice president for exports at Evanger’s, is listed as owner of the Against the Grain trademark.

PetSmart recalls some cans of Grreat Choice

great-choice-chicken-and-rice-dog-food-recall6PetSmart has issued a recall on cans of its Grreat Choice dog food after a manufacturer informed the company of consumer complaints about finding pieces of metal that could cause a choking hazard to pets.

The product is sold nationwide at PetSmart retail stores and online at PetSmart.com, Pet360.com, and PetFoodDirect.com.

The dog food was sold between October 10, 2016 and Feb. 7, 2017 and has a “Best By” date of 8/5/19.

PetSmart said in a press release that only one lot of Grreat Choice chicken and rice dog food is affected by the recall.

No injuries or illnesses have been reported, the company said.

The cans have a lot number of 1759338, and a UPC code of 7-3725726116-7.

Neither the manufacturer or PetSmart have given any indication of how the metal pieces ended up in the food.

Customers who have purchased the recalled food are advised to stop feeding it to their pets and bring any remaining cans to a PetSmart store for a full refund or exchange.

For more information, consumers can contact PetSmart customer service at 1-888-839-9638 between 7 a.m. and 10 p.m. CST