Budweiser’s new public service message encouraging responsible drinking lets a dog make the point:
“Next time you go out, be sure to make a plan to get home safely, because friends are waiting.”
Sure, they could have used a worried spouse, or a cute child, but somehow a dog drives the point home even better. Nobody waits for you like a dog does, and no one seems happier to see you come through the front door.
By using a dog, and making the ad’s ending happy, this public service message avoids becoming heavy-handed, sanctimonious, preachy and blatantly tear-jerking (unlike some of those PSA’s animal welfare organizations produce).
That, and being so on point, are what make it so effective.
In a decade of writing about dogs, and their people, I’ve had many people tell me how their dogs have changed their lives, and made their lives worth living. Some go so far to say their dog helped them move out of a criminal lifestyle or kept them from committing suicide. Dogs give us a reason to live, and a reason to live responsibly.
Dogs make us do the right thing.
Beer does the opposite.
Given alcohol is a factor in nearly a third of all traffic related deaths, there will be those who see some hypocrisy in a company simultaneously bombarding us with beer ads and telling us to drink responsibly.
Some accused the company of just that last week, when Anheuser-Busch, the official sponsor of the NFL season, issued its statement expressing concern about domestic abuse among NFL players, given alcohol and substance abuse play a role in nearly two out of three domestic violence cases, according to some studies.
“We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season,” Anheuser-Busch said in the statement — not directly threatening to end its $194 million relationship with the NFL, but, between the lines, raising that possibility. “We are not yet satisfied with the league’s handling of behaviors that so clearly go against our own company culture and code.”
Both the domestic abuse statement and the responsible drinking PSA came out last week. The latter was posted on YouTube Friday.
Maybe Anheuser-Busch is becoming more socially conscious, or maybe it’s just buffing up its image.
Some may think Anheuser-Busch, both with its domestic violence statement and its responsible drinking PSA, is getting on a high horse it has no right to mount (Clydesdale, maybe?).
“How crazy is this?” Jon Stewart noted last week on The Daily Show. “A company that sells alcohol is the moral touchstone of the NFL.”
That’s one way to look at it: A beer company shouldn’t try to set our moral compass — and has no right to do so.
One could also say — given the social problems its products tend to spawn and exacerbate — that a beer company has every duty to take such actions, and produce such ads.
In any event, we’re glad they made this one, and we hope to see it on television at least as often as we do the Clydesdales.
(Woof in Advertising is an occasional feature on ohmidog! that looks at how dogs are used in advertising. For more Woof in Advertising posts, click here.)
Posted by John Woestendiek September 23rd, 2014 under Muttsblog, videos.
Tags: abuse, ad, advertising, anheuser busch, animals, bud, budweiser, commercial, dog, dogs, domestic violence, drinking, driving, drunk, drunk driving, friends are waiting, hypocrisy, marketing, media, national football league, nfl, pets, psa, public service annoucement, responsibility, responsible, woof in advertising
Sometimes, slowing things down — way down — can make them far more awesome.
Lady detectives in the opening credits of TV shows, movie heroes departing exploding buildings, lovers running to each other on the beach are but three of examples of how slow motion — cliched as it has become — can add more cachet to the subject at hand.
In the video above, shot for a Pedigree dog food commercial, the effect is enchanting.
Shot at 1,000 fps (frames per second), it captures the facial expressions of dogs as they wait for an airborne treat to arrive.
Slow motion, in addition to increasing something’s beauty and awesomeness, can also lead us to a better appreciation, and understanding, of a subject — or even a revelation: How dogs drink water, for example. As our next slow motion video shows, dogs don’t use their tongues to lap water straight up into their mouths, as many suspect. Instead, they curl their tongues backward into the shape of a “J” and hoist the water up — a phenomenon that’s barely noticeable in real time.
Many things in life are better when we slow down — reading being the first example that comes to mind. Baths, highway safety and writing blogs being others.
Of course not everything should be slowed down. And not everything is more lovely in slow motion. Just as it makes the beautiful more beautiful, it can make the ugly uglier. A case in point:
Posted by John Woestendiek March 4th, 2010 under Muttsblog, videos.
Tags: airborne, anticipation, appreciation, commercial, dog food, dogs, dogs drinking water, drinking, pedigree, photography, slow, slow down, slow motion, sneeze, sneezing, special effects, tongue, treats, video, videography, videos, water
A postal worker was hospitalized with 22 puncture wounds and broken bones after he was attacked by two pitbulls while on his route in Norwich, Connecticut.
The two pitbulls have been euthanized.
The owner meanwhile, if this video from News Channel 8 is any indication, seems to have taken it all in … belch …. stride.
David Holland, who owns the dogs, says they got loose through the back fence. He told the TV reporter that it was the neighbor’s fault for not reporting it.
“Why she didn’t report it to me or call the police, like they usually do.”
Holland, according to the reporter, was laughing and joking while looking at the yard smeared with blood. Police say they have been called to the house 28 times and the history extends to the dogs two parents, who were put down after a vicious attack on a Meals on Wheels driver.
“They was protecting this house,” Holland said in explaining the dogs’ attack on the mailman.
The mailman was rescued from the dogs by a carpenter who was working nearby, heard the screams and ran to his aid, using a hammer to drive the dogs off.
“Of course I feel bad, who wouldn’t feel bad? It’s a grown man, like, if you saw the way he was screaming you would feel bad,” the dog’s owner said. When the reporter pointed out that Holland was smiling, he said, “I’m smiling because you pissing me the f— off.”
Police say they have arrested Holland and charged him with the dog attack, but there could be more serious charges pending, including a possible felony because of his history.
Posted by John Woestendiek May 5th, 2009 under Muttsblog.
Tags: animal welfare, attack, beer, breeds, carpenter, charges, connecticut, david holland, dogs, drinking, euthanized, house, joiking, laughing, mailman, mauled, meals on wheels, norwich, owner, ownership, pit bulls, police, punishment, report, responsibility, tv, tv8
Most people think dogs “lap up” water, using their tongues to splash it up into their mouths.
But as this slow motion video made for the Discovery Channel shows, dogs actually curl their tongues backwards, forming a bowl that hoists the water into their mouths.
Maybe next the folks at Discovery can explain why the process is so darn loud, and why some dogs continue to drip for two minutes afterwards.