Budweiser’s new public service message encouraging responsible drinking lets a dog make the point:
“Next time you go out, be sure to make a plan to get home safely, because friends are waiting.”
Sure, they could have used a worried spouse, or a cute child, but somehow a dog drives the point home even better. Nobody waits for you like a dog does, and no one seems happier to see you come through the front door.
By using a dog, and making the ad’s ending happy, this public service message avoids becoming heavy-handed, sanctimonious, preachy and blatantly tear-jerking (unlike some of those PSA’s animal welfare organizations produce).
That, and being so on point, are what make it so effective.
In a decade of writing about dogs, and their people, I’ve had many people tell me how their dogs have changed their lives, and made their lives worth living. Some go so far to say their dog helped them move out of a criminal lifestyle or kept them from committing suicide. Dogs give us a reason to live, and a reason to live responsibly.
Dogs make us do the right thing.
Beer does the opposite.
Given alcohol is a factor in nearly a third of all traffic related deaths, there will be those who see some hypocrisy in a company simultaneously bombarding us with beer ads and telling us to drink responsibly.
Some accused the company of just that last week, when Anheuser-Busch, the official sponsor of the NFL season, issued its statement expressing concern about domestic abuse among NFL players, given alcohol and substance abuse play a role in nearly two out of three domestic violence cases, according to some studies.
“We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season,” Anheuser-Busch said in the statement — not directly threatening to end its $194 million relationship with the NFL, but, between the lines, raising that possibility. “We are not yet satisfied with the league’s handling of behaviors that so clearly go against our own company culture and code.”
Both the domestic abuse statement and the responsible drinking PSA came out last week. The latter was posted on YouTube Friday.
Maybe Anheuser-Busch is becoming more socially conscious, or maybe it’s just buffing up its image.
Some may think Anheuser-Busch, both with its domestic violence statement and its responsible drinking PSA, is getting on a high horse it has no right to mount (Clydesdale, maybe?).
“How crazy is this?” Jon Stewart noted last week on The Daily Show. “A company that sells alcohol is the moral touchstone of the NFL.”
That’s one way to look at it: A beer company shouldn’t try to set our moral compass — and has no right to do so.
One could also say — given the social problems its products tend to spawn and exacerbate — that a beer company has every duty to take such actions, and produce such ads.
In any event, we’re glad they made this one, and we hope to see it on television at least as often as we do the Clydesdales.
(Woof in Advertising is an occasional feature on ohmidog! that looks at how dogs are used in advertising. For more Woof in Advertising posts, click here.)
Posted by John Woestendiek September 23rd, 2014 under Muttsblog, videos.
Tags: abuse, ad, advertising, anheuser busch, animals, bud, budweiser, commercial, dog, dogs, domestic violence, drinking, driving, drunk, drunk driving, friends are waiting, hypocrisy, marketing, media, national football league, nfl, pets, psa, public service annoucement, responsibility, responsible, woof in advertising
What can sell cars even better than a cute dog?
How about an entire family of them?
Subaru — the automobile company that has long embraced, catered to and capitalized on canines in its commercials – has released a new series of ads that follows the travels of a family of four retrievers.
And while it’s just in time for the Super Bowl, you probably won’t see the ads during the big game. Once again, Subaru is opting to be a Puppy Bowl sponsor instead.
Subaru’s ”Meet the Barkleys” campaign consists of four 30-second spots in which the canine family experience some mini-dramas. In this one, dad ends up in the doghouse for appearing a little too interested in an attractive female pedestrian.
In the ads, the dogs aren’t just along for the ride, they’re in charge, and on their own. Dad drives. Mom navigates. And they youngest offspring — just a pup — sits in his child seat.
Produced by Carmichael Lynch and director Brian Lee Hughes of Skunk, the ads are enhanced with CGI, but the dogs are real, and Subaru offers a website where you can learn more about them.
Stevie, a 4-year-old female yellow Lab, plays the mom, and lives with Auggie in real life as well. She was rescued from an animal shelter in Pasadena and started training as an actor just six months ago.
Playing the role of little brother is Sebastian, a 12-week-old (at the time of filming) golden retriever from Moorpark, California.
From the same California breeder came Sadie, six-months-old, a golden retriever who plays the role of the daughter, and who, in another one of the ads, raises dad’s suspicion when she lingers a little too long in the car when her date brings her home.
While that’s one of two ads that shows the dog family acting out distinctively human type dramas, the other two show their doggie side — as in going ballistic at the sight of a mail truck. Then there’s what happens when the family takes a break from their road trip to stop at a convenience store:
Posted by John Woestendiek January 27th, 2014 under Muttsblog, videos.
Tags: ads, advertisements, advertising, animals, automobiles, barkleys, cars, commercials, dogs, dogs in advertising, driving, golden retrievers, mail truck, marketing, media, pets, poodle, puppy bowl, retrievers, subaru, super bowl, video, woof in advertising, yellow lab
Cursed cruise control
A mind-numbing way to drive
Much less live your life
(To see the entire collection of ”Highway Haiku,” click here)
Posted by John Woestendiek January 4th, 2011 under Muttsblog.
Tags: america, control, cruise, cruise control, dog's country, dogscountry, driving, haiku, highway, highway haiku, interstate, poetry, road, road trip, travel, traveling with dogs, travels with ace
“Crop names in fence lines next 14 miles,” reads a sign on Interstate 90, somewhere west of Moses Lake and east of a town named George.
I like this idea. For one thing, it turns a fairly boring drive into a learning experience. For another, possibly, it makes people a little more aware of/involved in the place they’re at — as opposed to the text they’re sending, the video game they’re playing, or the cell phone on which they’re blabbing.
It’s kind of like a picture book for kids: Here is the field corn, here is the alfalfa. You don’t even have to turn the page, just your head. On your left, potatoes; on your right, peppermint. Here is a field of … wheat. Here is a field of … grapes (wrathless variety, it appeared). Here is some Timothy. Timothy? (It’s a kind of hay.)
For 14 miles, on both sides of the highway, I got a lesson in agriculture — thanks to, I’d guess, the state or some agricultural commission. I wanted to learn more about crops, including why every state seems to package its hay differently. But the lesson came to an end; and as I progressed west, instead of crop signs, the only ones I saw in the fence lines — not counting those of politicians — said “For Sale.”
It struck me as a good idea, though, all this labeling and identifying — one that, if carried to extremes, could both create jobs and lead to a more informed public.
In addition to crop identifiers, why not farm animal identifiers: Sheep, goats, cows, llamas? Tree identifiers that would help us differentiate between our birch and our aspen? Factory identifiers that tell us what’s being made inside that big building? A much needed explanation of what silos (a) hold and (b) are for? The American public would get a better understanding of the importance of farming, and everything else we take for granted.
(Label this idea satire, but only kind of.)
Of course we don’t want drivers reading signs so much that they neglect their driving, but it’s nice to see signs that inform, instead of those that merely advertise, or give harsh orders — as if we were dogs or something: “No this … No that … Stay in lane … Right lane must exit … ”
I’m tired, too, of the signs that scare us: Dangerous Crosswinds Ahead, Watch for Ice, High Accident Area, Gas: $3.15.
We tend to readily identify dangers, we profusely post rules, we slap advertising everywhere — so why not label the run of the mill good stuff, like cows and creeks, steaming bowls of oatmeal and doers of good deeds?
My label-everything-on-earth plan could help the economy. Think of all the jobs. Think of the stimulus. We would need more signmakers, more sign putter-uppers, more sign repairers, more sign changers — for when the crops are rotated, or the landscape changes.
Maybe knowing what’s what would help us appreciate our Earth a little more, teach us to better “live in the moment.” Or maybe not. In any event, here’s the one I want to see:
A sign that the economy is improving.
Posted by John Woestendiek November 9th, 2010 under Muttsblog.
Tags: agriculture, alfalfa, america, animals, crop, crop identifiers, crops, dog's country, dogscountry, driving, earth, economy, farmers, farming, farmland, farms, fence line, field corn, george, grapes, jobs, labels, living in the moment, peppermint, pets, road trip, rural, signs, stimulus, tourism, travel, traveling with dogs, travels with ace, washington, wheat
Posted by John Woestendiek November 7th, 2010 under Muttsblog.
Tags: animals, conifer, diversi-tree, diversity, dog's country, dogs, dogscountry, driving, evergreens, golden, haiku, highway, highway haiku, pets, poetry, road, road trip, tamarack, travel, travels with ace, tree, trees
Shivers climb my spine
When you vibrate my behind
I think you’re groovy
(Highway Haiku is a semi-regular feature of “Travels with Ace.” To read them all, click here.)
Posted by John Woestendiek October 24th, 2010 under Muttsblog.
Tags: driving, grooves, haiku, highway, highway haiku, pavement, poetry, road, road trip, rumble, rumble strip, strip, travel, traveling with dogs, travels with ace
With leaves getting past their peak, turning brown and taking a dive — at least up north — my journey is losing some of its luster.
And I’m losing one of the ways I pass the time while driving: Soon, the kudzu dogs will be gone.
As some of you may remember, I got a little wrapped up in kudzu growing in the shape of dogs while I was traveling through the south. I kept seeing kudzu dogs as I progressed north — kudzu not being strictly a southern phenomenon anymore.
I saw several along the New York State Thruway, but none as good as the green ones I saw down south. The thruway doesn’t lend itself to pulling over — prohibits it, actually, except in the case of emergencies. So I refrained from stopping and taking pictures, figuring “but officer, I saw a kudzu dog,” wouldn’t quite qualify.
Those I did see — kudzu not changing colors as crisply and vibrantly as some other leaves — looked a little dappled and mangy. When the fast growing vines finally call it a season and stop their climbing, the leaves turn brown, making only a quick stop at yellow.
Soon, the vines will be bare, and I’ll have to resort to other ways of passing the drive time — like dictating brilliant thoughts into my voice recorder that, when I listen to them the next day, aren’t that brilliant at all; singing, babbling, talking to the dog, or guessing which part of my back is going to start hurting next.
Soon, all the trees will revert to skeletons, and only the evergreens will be there to enjoy — and you can’t find dogs in evergreens. Can you?
Posted by John Woestendiek October 20th, 2010 under Muttsblog.
Tags: autumn, colors, dog, dog's country, dogs, dogscountry, driving, fall, falling, foliage, highway, hudson river, kudzu, kudzu dogs, leaves, lighthouse, nature, new york, peak, photography, road, road trip, saugerties, shapes, thruway, travel, travels with ace