We report often on dog-related technology here on ohmidog! — both that which is budding and that which has found its way to the marketplace — and a good 90 percent of the time we have nothing positive to say about it.
Including this time.
A drone that walks your dog? No. No. And no.
This is just one man’s experiment, but let’s hope it doesn’t catch on.
Here’s the thing about dog-centered technology: It’s usually not centered on dogs at all.
Instead, it is aimed at making the lives of dog owners easier. Generally, it is something that relieves dog owners of responsibility, allowing them to both spend less time with their dog and feel less guilty about it.
Like machines that, on a programmed schedule or through remote operation, can dispense a treat to your dog while you’re away.
Or a machine that will play fetch with your dog while you’re away, or just too tired to go to all that effort.
And all those other contraptions, apps and gizmos that allow you to cut down on face to face time with your dog, thereby eroding the one thing that counts — the bond between the two of you.
Those devices aren’t really making it any easier for you to live your life. Your dog, on the other hand, is.
The video above shows Lucy, a golden retriever from Connecticut, being walked by a drone.
Jeff Myers, the mind behind this video, said he wanted to show it could be done — always a dangerous reason to do something, especially when it’s the sole reason.
Myers lives in New York City, and he borrowed his mother’s dog for the experiment, in which dog is leashed to drone and drone is controlled by an app.
It’s just a concept Myers says.
So too, at one point, was dog cloning. Those concepts — good or bad — have a way of turning into business enterprises once the realization that there could be profits kicks in.
This NPR report about the dog walking drone and other technological developments for dogs, concluded, “The future is here and it’s pretty darn cute.”
Pretty darn cute?
Yeah, right up there with using your car to walk your dog:
Posted by John Woestendiek April 29th, 2016 under Muttsblog, videos.
Tags: animals, bad, bond, car, control, dog, dog technology, dog walking, dogs, driving, drone, drones, exercise, experiment, leash, pets, remote, responsibility, rope, technology, walk, walker, walking
What do you want to bet the driver of this car was texting?
How else could you not notice your dog jumping out the front seat window of your moving car?
The dog’s leap was captured by another driver’s dash camera, and the video shows the blue SUV from which the dog took its leap continuing down the road as if the driver was oblivious to it all.
She did eventually stop, turn around and retrieve her dog, according to the second driver.
It happened Wednesday afternoon in Houston, on Bissonnet, near Kirby.
The driver with the dash camera told KPRC 2 that the dog, while stunned and scraped up, didn’t appear to be too badly injured. “I was pretty shocked. I wasn’t expecting it to do that because I see dogs poke their head out the window all the time,” the driver said.
As to why the driver with the dash cam has a dash cam in the first place, it’s not explained in the story.
Posted by John Woestendiek November 2nd, 2015 under Muttsblog, videos.
Tags: animals, cars, dash cam, dashcam, dog, dogs, driving, jumped, leaped, pets, riding, road, safety, travel, video, windows
Budweiser’s new public service message encouraging responsible drinking lets a dog make the point:
“Next time you go out, be sure to make a plan to get home safely, because friends are waiting.”
Sure, they could have used a worried spouse, or a cute child, but somehow a dog drives the point home even better. Nobody waits for you like a dog does, and no one seems happier to see you come through the front door.
By using a dog, and making the ad’s ending happy, this public service message avoids becoming heavy-handed, sanctimonious, preachy and blatantly tear-jerking (unlike some of those PSA’s animal welfare organizations produce).
That, and being so on point, are what make it so effective.
In a decade of writing about dogs, and their people, I’ve had many people tell me how their dogs have changed their lives, and made their lives worth living. Some go so far to say their dog helped them move out of a criminal lifestyle or kept them from committing suicide. Dogs give us a reason to live, and a reason to live responsibly.
Dogs make us do the right thing.
Beer does the opposite.
Given alcohol is a factor in nearly a third of all traffic related deaths, there will be those who see some hypocrisy in a company simultaneously bombarding us with beer ads and telling us to drink responsibly.
Some accused the company of just that last week, when Anheuser-Busch, the official sponsor of the NFL season, issued its statement expressing concern about domestic abuse among NFL players, given alcohol and substance abuse play a role in nearly two out of three domestic violence cases, according to some studies.
“We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season,” Anheuser-Busch said in the statement — not directly threatening to end its $194 million relationship with the NFL, but, between the lines, raising that possibility. “We are not yet satisfied with the league’s handling of behaviors that so clearly go against our own company culture and code.”
Both the domestic abuse statement and the responsible drinking PSA came out last week. The latter was posted on YouTube Friday.
Maybe Anheuser-Busch is becoming more socially conscious, or maybe it’s just buffing up its image.
Some may think Anheuser-Busch, both with its domestic violence statement and its responsible drinking PSA, is getting on a high horse it has no right to mount (Clydesdale, maybe?).
“How crazy is this?” Jon Stewart noted last week on The Daily Show. “A company that sells alcohol is the moral touchstone of the NFL.”
That’s one way to look at it: A beer company shouldn’t try to set our moral compass — and has no right to do so.
One could also say — given the social problems its products tend to spawn and exacerbate — that a beer company has every duty to take such actions, and produce such ads.
In any event, we’re glad they made this one, and we hope to see it on television at least as often as we do the Clydesdales.
(Woof in Advertising is an occasional feature on ohmidog! that looks at how dogs are used in advertising. For more Woof in Advertising posts, click here.)
Posted by John Woestendiek September 23rd, 2014 under Muttsblog, videos.
Tags: abuse, ad, advertising, anheuser busch, animals, bud, budweiser, commercial, dog, dogs, domestic violence, drinking, driving, drunk, drunk driving, friends are waiting, hypocrisy, marketing, media, national football league, nfl, pets, psa, public service annoucement, responsibility, responsible, woof in advertising
What can sell cars even better than a cute dog?
How about an entire family of them?
Subaru — the automobile company that has long embraced, catered to and capitalized on canines in its commercials — has released a new series of ads that follows the travels of a family of four retrievers.
And while it’s just in time for the Super Bowl, you probably won’t see the ads during the big game. Once again, Subaru is opting to be a Puppy Bowl sponsor instead.
Subaru’s “Meet the Barkleys” campaign consists of four 30-second spots in which the canine family experience some mini-dramas. In this one, dad ends up in the doghouse for appearing a little too interested in an attractive female pedestrian.
In the ads, the dogs aren’t just along for the ride, they’re in charge, and on their own. Dad drives. Mom navigates. And they youngest offspring — just a pup — sits in his child seat.
Produced by Carmichael Lynch and director Brian Lee Hughes of Skunk, the ads are enhanced with CGI, but the dogs are real, and Subaru offers a website where you can learn more about them.
Stevie, a 4-year-old female yellow Lab, plays the mom, and lives with Auggie in real life as well. She was rescued from an animal shelter in Pasadena and started training as an actor just six months ago.
Playing the role of little brother is Sebastian, a 12-week-old (at the time of filming) golden retriever from Moorpark, California.
From the same California breeder came Sadie, six-months-old, a golden retriever who plays the role of the daughter, and who, in another one of the ads, raises dad’s suspicion when she lingers a little too long in the car when her date brings her home.
While that’s one of two ads that shows the dog family acting out distinctively human type dramas, the other two show their doggie side — as in going ballistic at the sight of a mail truck. Then there’s what happens when the family takes a break from their road trip to stop at a convenience store:
Posted by John Woestendiek January 27th, 2014 under Muttsblog, videos.
Tags: ads, advertisements, advertising, animals, automobiles, barkleys, cars, commercials, dogs, dogs in advertising, driving, golden retrievers, mail truck, marketing, media, pets, poodle, puppy bowl, retrievers, subaru, super bowl, video, woof in advertising, yellow lab
Cursed cruise control
A mind-numbing way to drive
Much less live your life
(To see the entire collection of “Highway Haiku,” click here)
Posted by John Woestendiek January 4th, 2011 under Muttsblog.
Tags: america, control, cruise, cruise control, dog's country, dogscountry, driving, haiku, highway, highway haiku, interstate, poetry, road, road trip, travel, traveling with dogs, travels with ace
“Crop names in fence lines next 14 miles,” reads a sign on Interstate 90, somewhere west of Moses Lake and east of a town named George.
I like this idea. For one thing, it turns a fairly boring drive into a learning experience. For another, possibly, it makes people a little more aware of/involved in the place they’re at — as opposed to the text they’re sending, the video game they’re playing, or the cell phone on which they’re blabbing.
It’s kind of like a picture book for kids: Here is the field corn, here is the alfalfa. You don’t even have to turn the page, just your head. On your left, potatoes; on your right, peppermint. Here is a field of … wheat. Here is a field of … grapes (wrathless variety, it appeared). Here is some Timothy. Timothy? (It’s a kind of hay.)
For 14 miles, on both sides of the highway, I got a lesson in agriculture — thanks to, I’d guess, the state or some agricultural commission. I wanted to learn more about crops, including why every state seems to package its hay differently. But the lesson came to an end; and as I progressed west, instead of crop signs, the only ones I saw in the fence lines — not counting those of politicians — said “For Sale.”
It struck me as a good idea, though, all this labeling and identifying — one that, if carried to extremes, could both create jobs and lead to a more informed public.
In addition to crop identifiers, why not farm animal identifiers: Sheep, goats, cows, llamas? Tree identifiers that would help us differentiate between our birch and our aspen? Factory identifiers that tell us what’s being made inside that big building? A much needed explanation of what silos (a) hold and (b) are for? The American public would get a better understanding of the importance of farming, and everything else we take for granted.
(Label this idea satire, but only kind of.)
Of course we don’t want drivers reading signs so much that they neglect their driving, but it’s nice to see signs that inform, instead of those that merely advertise, or give harsh orders — as if we were dogs or something: “No this … No that … Stay in lane … Right lane must exit … ”
I’m tired, too, of the signs that scare us: Dangerous Crosswinds Ahead, Watch for Ice, High Accident Area, Gas: $3.15.
We tend to readily identify dangers, we profusely post rules, we slap advertising everywhere — so why not label the run of the mill good stuff, like cows and creeks, steaming bowls of oatmeal and doers of good deeds?
My label-everything-on-earth plan could help the economy. Think of all the jobs. Think of the stimulus. We would need more signmakers, more sign putter-uppers, more sign repairers, more sign changers — for when the crops are rotated, or the landscape changes.
Maybe knowing what’s what would help us appreciate our Earth a little more, teach us to better “live in the moment.” Or maybe not. In any event, here’s the one I want to see:
A sign that the economy is improving.
Posted by John Woestendiek November 9th, 2010 under Muttsblog.
Tags: agriculture, alfalfa, america, animals, crop, crop identifiers, crops, dog's country, dogscountry, driving, earth, economy, farmers, farming, farmland, farms, fence line, field corn, george, grapes, jobs, labels, living in the moment, peppermint, pets, road trip, rural, signs, stimulus, tourism, travel, traveling with dogs, travels with ace, washington, wheat
Posted by John Woestendiek November 7th, 2010 under Muttsblog.
Tags: animals, conifer, diversi-tree, diversity, dog's country, dogs, dogscountry, driving, evergreens, golden, haiku, highway, highway haiku, pets, poetry, road, road trip, tamarack, travel, travels with ace, tree, trees