MetLife has given Snoopy his walking papers.
After proudly serving the insurance company for 30 years, Snoopy is being put out to pasture as part of a company-wide “refresh” aimed at portraying MetLife as more sophisticated and financially savvy.
The beagle who has been appearing in MetLife ads since the 1980’s is not the sort of symbol they say they now need.
“We brought in Snoopy over 30 years ago to make our company more friendly and approachable during a time when insurance companies were seen as cold and distant,” said chief marketing officer Esther Lee.
“Snoopy helped drive our business and served an important role at the time,” she added. “We have great respect for these iconic characters. However, as we focus on our future, it’s important that we associate our brand directly with the work we do and the partnership we have with our customers.”
In other words, Snoopy and the Peanuts gang — as loved and symbolic as they are — are not the kind of symbols the company wants representing them in these times of doing whatever is necessary to make all the money you can possibly make.
You’ve got to admit, the Peanuts characters have never been known for their financial savvy.
Making obscene profits, and being able to talk with saying anything, are vital skills for the modern day American company.
MetLife seems to have that second part down. It’s not until the bottom of its press release about ushering in a new era that the company press release mentions the phasing out of Snoopy and the Peanuts gang — not until after they go on and on (and on) about their bold new company logo.
It’s the letter “M” — but not just any “M.”
“MetLife’s new visual branding is built around a clean, modern aesthetic,” the press release says. “The striking new brandmark brings contemporary blue and green colors together in a symbol of partnership to form an M for MetLife.
“The iconic MetLife blue carries forth the brand’s legacy, but has been brightened and now lives alongside a new color – green – which represents life, renewal and energy. The broader MetLife brand palette expands to include a range of vibrant secondary colors, reflecting the diverse lives of its customers.”
Zzzzzzzz. Good grief! AAUGH!!!
And Snoopy will no longer appear on the MetLife blimp.
Don’t cry too much for him, though.
He has plenty on his plate, or in his bowl.
PETA has offered him a job, at least in a tongue in cheek way, as mascot of its doghouse donation program.
Likely, he won’t jump at that, because he’s already sitting pretty. He — or at least descendants of his creator — still reap profits from arrangements with Hallmark, Warner Bros. and Target, CNN reports.
The Peanuts brand has more than 700 licensing agreements in about 100 countries, according to SEC filings. Iconix Brand Group (ICON) partnered with the family of Charles M. Schulz to buy the brand from two publishing houses for $175 million in 2010.
His TV specials will probably be watched by our great great grandchildren.
And he still has his gig with the Macy’s Thanksgiving Day Parade.
Snoopy has floated down Broadway 39 times, more than any other character.
Let’s see an “M” do that.
(Woof in Advertising is a recurring ohmidog! feature that looks at how dogs are used in marketing. You can find earlier posts in this archived collection.)
Posted by John Woestendiek October 27th, 2016 under Muttsblog, videos.
Tags: advertisements, advertising, animals, charlie brown, commercials, company, corporate, dogs, dogs in advertising, dropped, fired, image, insurance, logo, lucy, marketing, met life, metlife, peanuts, perceptions, pets, snoopy, symbols, woof in advertising
The sheriff of Guilford County is making it clear he disagrees with the district attorney’s decision not to file animal cruelty charges against former managers and employees of the Guilford County Animal Shelter.
Sheriff BJ Barnes took to Facebook to voice his displeasure with the decision.
“We still have missing animals that cannot be identified by records available. We have dead animals stacked five foot high in the shelter freezer with no explanation as to why, the shelter had a crematorium. We still have computers to review, but it seems that criminal charges for abuse are not going to happen,” Barnes wrote.
The DA’s office announced earlier this week that cruelty charges would not be pursued against three employees, all of whom also worked at the Davidson County Animal Shelter and still face charges there.
The three were part of the United Animal Coalition, which ran both shelters until the nonprofit organization’s license was revoked in August, about a month after investigations into the two shelters began.
Barnes said the sheriff’s office presented the Guilford County DA with the “five most horrendous cases of abuse we found at the shelter … I will not go into particulars out of respect for those like me who love animals, but know it involves broken bones, open wounds and some missing body parts,” he wrote in a post on his Facebook page.
Barnes said prosecutors thought it would be too difficult to prove who was actually responsible for the abuse.
“The ultimate decision was the shelter manager’s, but her defense could be she was not told of the situation by her subordinates and the documentation was so poor (also the managers responsibility) that it became one person’s word against the other person’s word, both with vested interest.”
Barnes added, “The atrocities that occurred at the shelter are hidden by poor management, poor oversight by management and the board and poor oversight by both the state and the county. I’m saying this now because since the DA is not going to prosecute the facts can be brought out without fear of hurting the case.”
The sheriff said that the shelter, since its operation was taken over by the county, is “in better shape now … and things have been put back in order. Someone should have to be held accountable for the pain and suffering of the animals at both shelters…”
The DA and Guilford County Sheriff’s Office began investigating the shelter in July, looking into allegations of animal cruelty and financial misappropriation at the shelter. The Sheriff’s Office is still investigating the potential financial misconduct by the nonprofit group running the shelter.
A similar investigation in Davidson County resulted in indictments against the same three employees on felony animal cruelty charges — former shelter director Marsha Williams, her daughter Dana Williams-King and Marissa Studivent, a veterinary technician.
Studivent’s husband told FOX8 he is not surprised that Guilford County decided not to pursue charges against his wife. He said Davidson County should not have, either.
“These charges were unjust and unfair and never should have happened,” Michael Studivent said. “And the fact that Guilford County has turned around and said there’s nothing here — yeah that does validate my point.”
In addition to animal cruelty, Williams faces two charges of keeping a controlled substance at the Davidson County shelter as well as two felony counts of obstruction of justice.
Davidson County officials said Monday they are still reviewing the charges the three employees face there.
Posted by John Woestendiek November 4th, 2015 under Muttsblog.
Tags: abuse, animal shelter, animals, charges, cruelty, davidson county, director, dogs, dropped, guilford county, indictments, marsha williams, pets, shelters, united animal coalition
Authorities have dropped the charges filed against a veteran who was arrested after breaking a window to save a dog left inside a hot car in a shopping center parking lot.
Michael Hammons, 46, an Iraq War veteran who lives in Athens, Ga., used a leg support from his wife’s wheelchair to smash out the window of a Mustang.
At the insistence of the angry dog’s owner, who said she’d only let the dog alone for five minutes, Hammons was arrested and charged with criminal trespass.
Thousands subsequently came to his defense online and called Hammons a hero, including People for the Ethical Treatment of Animals (PETA), which announced last week it will be awarding Hammons its Compassionate Action Award.
PETA officials noted that temperatures inside a parked car can jump quickly to 100 to 120 degrees — even on a mild, 78-degree day like Saturday, May 9, when the incident took place.
A local Ford dealer in Athens offered to replace the broken window for free, WXIA in Atlanta reported.
Current Georgia law allows someone to break a window to save a person, but not an animal. Hammons arrest led to a call to change that law, as a handful of other states have.
“The laws need to be changed to protect the animals, not necessarily the people,” said Mark Martin, a pet store owner who rallied around Hammons’ cause. “We are the voices for the animals; they can’t speak for themselves.”
Ken Mauldin, district attorney for the Superior Court of Athens-Clarke and Oconee counties, said the car’s owner agreed with his decision to drop the charges.
Posted by John Woestendiek May 19th, 2015 under Muttsblog.
Tags: animals, arrested, Athens, broke, car, charged, charges dropped, criminal trespass, district attorney, dog, dogs, dropped, georgia, hot, inside, leg support, michael hammons, parked, parking lot, pets, rescue, safety, wheelchair, window
A German photographer is taking some heat — at least on the Internet — for a series of photos capturing dogs in mid-air.
Dogs used in the photo shoot didn’t plummet too far, apparently only a couple of feet or so, after being dropped by their (off camera) owners onto a mattress.
The photos were picked up by more than a few media outlets, including the Daily Mail, which called them “hilarious,” and the Huffington Post, which termed the dog’s faces “precious,” pointed out no dogs were injured and noted, “We’re betting some of them even wanted to go again, since dogs are just awesome.”
Readers, almost unanimously, had, an entirely different view of it. Almost all those leaving comments on the Huffington Post post, called it animal cruelty, with many noting the fear they say is evident in the dog’s eyes.
Nearly 100 dogs and their owners turned up at Christe’s studio after she issued a call for canine models — and none of the owners apparently had any problem holding their dogs in the air and dropping them onto a mattress.
Christe (left) said she was seeking a unique perspective for her dog photos, and that all the dogs who took part seemed to have fun doing so.
“The dogs were dropped by their owners onto a mattress from as low a height as possible, and the impression of flight was enlarged by wind machines,” the photographer explained in the Daily Mail.
But as some commenters noted, even light landings can be hard on small dogs like dachshunds, and — regardless of how far they’re falling — the stress and fear it causes constitutes cruelty, some say.
“It’s actually incredibly dangerous for doxins to jump, let alone be dropped,” wrote one. “Their backs are very fragile and can break. This is more about a photographer wanting the spotlight, than it is art. Shame on you for putting your ego before these dogs’ safety and well being.”
We’d go a step further and say it’s also about websites who pander to dog lovers without pausing to think about what they’re pasting onto their sites — the ones that, in their haste to get more hits, slap an “adorable” label on anything dog-related and share it, failing to apply anything close to critical or responsible thinking.
“I really love animals, and so everything was safe, I would never take a chance on them getting hurt,” Christe said in the Daily Mail article. “…I feel the photographs show off both the grace and elegance of the dogs, which makes them appear in a slightly different way than usual.”
For all those pet photographers who would put a dog at risk so that they may achieve a new artistic perspective, we’d suggest they fling their own selves through the air, or turn their own selves upside down.
Because all those down-to-earth dogs are perfectly happy with the perspective they already have.
(Photos: Julia Christe / HotSpot Media)
Posted by John Woestendiek November 24th, 2014 under Muttsblog.
Tags: airborne, animal welfare, animals, art, cruelty, daily mail, danger, dog, dogs, dropped, fear, flying, flying dogs, german, germany, hazardous, huffington post, internet, julia christe, mid air, perspective, pets, photographer, photography, photos, repsonsibility, risk, risky, websites
A Japanese company has canned its plan to buy the meat of endangered whales killed in the waters around Iceland and sell it in the form of luxury dog treats.
An Icelandic firm, Hvalur hf, set to resume commercial whaling next month, had planned to kill up to 174 endangered fin whales and sell the meat to Tokyo-based Michinoku Farm, the Telegraph reported.
Protests from environmentalists prompted the Japanese company to cancel its order, but the whale hunt is still on.
“It’s outrageous,” said Claire Perry of the Environmental Investigation Agency. “It is grotesque to kill an endangered species and then ship it half way around the world in order to feed it to dogs.”
Takuma Konno, head of Michinoku, confirmed that plan has been scrapped.
“Dogs are like family members for many people in Japan,” he said. “We just wanted to supply a wide variety of food for them. We consider dogs as just as important as whales. But it’s not worth selling the product if it risks disturbing some people.”
That hasn’t changed plans for whalers in Iceland, who, after a three year break, will resume hunting for fin whales next month.
Iceland, along with Norway and Japan, refuses to abide by the moratorium on whaling.
Posted by John Woestendiek May 30th, 2013 under Muttsblog, videos.
Tags: cancelled, chews, commercial, company, dog chews, dog food, dog treats, dropped, endangered, environmental investigation agency, fin whales, fishing, hunt, hvalur hf, iceland, japan, japanese, luxury, meat, michinoku, michinoku farms, outcry, plan, protests, public, reaction, selling, sold, whale hunt, whales, whaling
The Bosnian girl seen in a video throwing puppies into a river, and laughing while she did it, will not face any charges, the New York Daily News reports.
The News, citing as sources members of PETA in Europe, said police have dropped the case because the girl — whose identity hasn’t been released — is too young to be prosecuted.
While it was reported that allof the puppies were rescued down river by an old woman who found them along the shore, animal rights activists said they doubted that story was true.
“This is outrageous,” a PETA spokeswoman, Nadja Kutscher, told a German newspaper. “The puppies that the old woman was with were completely different ones to those thrown into the river in the video. The puppies would never have survived.
Posted by John Woestendiek October 7th, 2010 under Muttsblog, videos.
Tags: abuse, animals, bosnia, case, charges, cruelty, dogs, dropped, peta, pets, prosecution, puppies, pups, river, teen, thrown, video
Gun and drug charges against the Baltimore twins accused of setting a dog on fire were dropped this week.
The two still face animal cruelty and mutilation charges in a separate case accusing them of setting fire to a pit bull puppy, named Phoenix after her rescue.
Police searching the twins’ home during the animal cruelty investigation said they found a gun and some marijuana, leading to drugs and weapons charges against twin brothers Tremayne and Travers Johnson and their father.
Because of difficulties proving who owned the gun, prosecutors decided to drop all those charges and focus on the animal cruelty case, WJZ reported.
Phoenix was found on fire by a city police officer, who extinguished the flames with her jacket. The dog survived several days, but had to be euthanized.
The animal cruelty trial for the twins is scheduled for June.
Posted by John Woestendiek March 26th, 2010 under Muttsblog.
Tags: abuse, animal cruelty, baltimore, burned, burning, charges, dog, dropped, drugs, firearms, gun, marijuana, news, ohmidog!, phoenix, pit bull, set on fire, travers johnson, tremayne johnson, twins