MetLife has given Snoopy his walking papers.
After proudly serving the insurance company for 30 years, Snoopy is being put out to pasture as part of a company-wide “refresh” aimed at portraying MetLife as more sophisticated and financially savvy.
The beagle who has been appearing in MetLife ads since the 1980’s is not the sort of symbol they say they now need.
“We brought in Snoopy over 30 years ago to make our company more friendly and approachable during a time when insurance companies were seen as cold and distant,” said chief marketing officer Esther Lee.
“Snoopy helped drive our business and served an important role at the time,” she added. “We have great respect for these iconic characters. However, as we focus on our future, it’s important that we associate our brand directly with the work we do and the partnership we have with our customers.”
In other words, Snoopy and the Peanuts gang — as loved and symbolic as they are — are not the kind of symbols the company wants representing them in these times of doing whatever is necessary to make all the money you can possibly make.
You’ve got to admit, the Peanuts characters have never been known for their financial savvy.
Making obscene profits, and being able to talk with saying anything, are vital skills for the modern day American company.
MetLife seems to have that second part down. It’s not until the bottom of its press release about ushering in a new era that the company press release mentions the phasing out of Snoopy and the Peanuts gang — not until after they go on and on (and on) about their bold new company logo.
It’s the letter “M” — but not just any “M.”
“MetLife’s new visual branding is built around a clean, modern aesthetic,” the press release says. “The striking new brandmark brings contemporary blue and green colors together in a symbol of partnership to form an M for MetLife.
“The iconic MetLife blue carries forth the brand’s legacy, but has been brightened and now lives alongside a new color – green – which represents life, renewal and energy. The broader MetLife brand palette expands to include a range of vibrant secondary colors, reflecting the diverse lives of its customers.”
Zzzzzzzz. Good grief! AAUGH!!!
And Snoopy will no longer appear on the MetLife blimp.
Don’t cry too much for him, though.
He has plenty on his plate, or in his bowl.
PETA has offered him a job, at least in a tongue in cheek way, as mascot of its doghouse donation program.
Likely, he won’t jump at that, because he’s already sitting pretty. He — or at least descendants of his creator — still reap profits from arrangements with Hallmark, Warner Bros. and Target, CNN reports.
The Peanuts brand has more than 700 licensing agreements in about 100 countries, according to SEC filings. Iconix Brand Group (ICON) partnered with the family of Charles M. Schulz to buy the brand from two publishing houses for $175 million in 2010.
His TV specials will probably be watched by our great great grandchildren.
And he still has his gig with the Macy’s Thanksgiving Day Parade.
Snoopy has floated down Broadway 39 times, more than any other character.
Let’s see an “M” do that.
(Woof in Advertising is a recurring ohmidog! feature that looks at how dogs are used in marketing. You can find earlier posts in this archived collection.)
Posted by John Woestendiek October 27th, 2016 under Muttsblog, videos.
Tags: advertisements, advertising, animals, charlie brown, commercials, company, corporate, dogs, dogs in advertising, dropped, fired, image, insurance, logo, lucy, marketing, met life, metlife, peanuts, perceptions, pets, snoopy, symbols, woof in advertising
Here’s a little story that made everyone who saw it feel good — everyone but the Jersey Shore Area School District, anyway.
A school crossing guard who was assisted in his duties by Patches, a well-behaved five-year-old Malti-poo, has been informed by previously unaware district officials that he cannot bring the dog to work with him.
It is against school district policy, he was told.
Patches greeted and delighted children daily, wearing a bright yellow safety vest and, attached to his neck, a miniature stop sign.
He and his owner, crossing guard Brad Curtis, were featured in this back-to-school report on WNEP.
Curtis, a retired contractor, has spent the past two years helping kids cross the intersection.
“The kids make you feel young and happy,” he said. “Make you smile.”
Patches had the same effect on children.
“They love him stop pet him. Yeah, Patches is loved,” said Rosie Weymouth, whose hair salon overlooks the intersection.
Just a few days after the original report, though, WNEP was reporting that Patches had been fired.
Before Newswatch 16’s story, Jersey Shore Area School District officials were unaware that a dog was helping schoolkids cross the street — and had been doing so since the last school year.
After the story aired, Curtis was told to leave his dog at home.
“We have clear policies in the school district regarding any type of animal during the work day, the school district’s superintendent said. “Yes, he is a cute, adorable pet. The bottom line: there are always unanticipated risks with an animal. Any known distraction needs to be removed.”
Curtis says he plans to keep his job as a crossing guard, even if he has to do it without Patches.
Posted by John Woestendiek September 4th, 2015 under Muttsblog, videos.
Tags: animals, dog, dogs, fired, jersey shore area school district, malti-poo, maltipoo, patches, pets, safety, school crossing dog, school crossing guard, schools
The CEO who was drummed out of his job after video surfaced of him mistreating a dog on an elevator has been charged with causing an animal distress.
Desmond Hague, who lost his job last year after the video went public, was head of Centerplate, the food service giant that contracts with stadiums across the country.
He was charged Friday with two civil violations of causing an animal distress. The charges were filed in Provincial Court in Vancouver, British Columbia, where the incident took place — inside a luxury downtown high rise on July 27, 2014.
He is scheduled to appear in court Feb. 24, according to U-T San Diego.
Conviction of the charges can carry fines up to $75,000 and two years imprisonment, but it’s considered unlikely that Hague will see any jail time.
The video showed Hague kicking the dog — a one-year-old Doberman pinscher — and jerking her off the ground by her leash.
Around the world, the widely shared video sparked anger among dog lovers and calls for the CEO to be immediately fired.
Hague, who had been walking the dog, named Sade, for a friend, issued a public apology. Centerplate, after its board initially stood behind Hague, placed him on probation and ordered him to take anger management classes, donate $100,000 to a nonprofit to assist abused animals and perform 1,000 hours of community service.
When all of that did little to quell the continuing public outrage, the company forced Hague to resign.
Sade was taken into protective custody, and has since been returned to her owner, said Lorie Chortyk of the Society for the Prevention of Cruelty to Animals in Canada.
Hague is not permitted to see Sade under terms of the dog’s release back to her owner, Chortyk said.
Posted by John Woestendiek January 26th, 2015 under Muttsblog, videos.
Tags: abuse, animals, arenas, british columbia, canada, centerplate, ceo, charged, cruelty, desmond hague, distress, dog, dogs, elevator, fired, food, pets, sade, service, sports, stadiums, surveillance, vancouver, video
Two months after being put down, a little shih tzu named Rollie is still causing big problems for — and leading to some positive changes in — Carson City, Nevada.
On July 25, Jeraldine Archuleta’s lost dog was picked up and brought into Carson City Animal Services.
The next day, Archuleta tried to retrieve the dog but was told she needed to pay $100 within 72 hours.
Archuleta couldn’t come up with the money, and her requests for more time were denied. Rollie was euthanized by the shelter five days later.
The heartbroken pet owner wrote a letter to the editor about the incident to the Nevada Appeal, and its publishing prompting widespread public outrage. Last month, Gail Radtke, the manager of Carson City Animal Services, was fired. A health inspector was put in charge of the facility temporarily, and a second health department staff member was assigned to monitor front desk personnel.
All shelter staff are undergong new training, and policies are being reviewed as the city tries to “refocus the directions and goals” of the department, it said in a press release.
This week, city supervisors voted to pay Archuleta $41,500 to settle a lawsuit she filed over Rollie’s euthanasia, according to the Reno Gazette Journal
Meanwhile another lawsuit is pending against the city, filed by Radtke, who says she was defamed and unfairly ousted from her job because of public outrage over Rollie’s death.
Posted by John Woestendiek September 25th, 2013 under Muttsblog.
Tags: animal control, animal services, animals, carson city, director, dog, dogs, euthanasia, euthanized, fired, lawsuit, nevada, owner, pets, policies, rollie, shelter, shih-tzu, training, waiting period
That Florida veterinary technician videotaped holding a dog by its neck and slamming it against the wall has been fired.
And the footage apparently is finally being reviewed by the state attorney’s office.
The video was recorded on a cellphone, and it was posted on YouTube just over a month ago.
Mohammad Hassan, the veterinarian who heads Emergency Pet Hospital in Orlando, originally defended the employee, but he recently apologized for her actions on on the hospital’s Facebook page.
“I want to apologize to all of the pet owners and animal lovers who were rightly shocked by the cruelty on the video,” he wrote in the post.
Hassan also says the vet tech, Stefanie Stasse, has been fired.
Meanwhile, WFTV in Orlando reports that the state attorney’s office has received a copy of the video from the Orange County sheriff’s office for review.
Posted by John Woestendiek August 1st, 2013 under Muttsblog, videos.
Tags: animal cruelty, animals, cruelty, dog, dogs, emergency pet hospital, fired, florida, neck, orlando, pets, slammed, swung, technician, vet, vet tech, veterinarian, veterinary, wall
That’s whats been going on in Clark County in Washington state, where two dogs have been killed in the town of La Center.
Fox 12 reports that, on the heels of a similar shooting last month, a second dog — a 2-year-old American Eskimo named Roger — was killed by shots from a passing car Sunday as he sat in his own front yard.
There were also reports Sunday of another dog in the area being shot at from a car.
James Wilson was working on his car, with Roger sitting just a few feet away, when he heard a gunshot, followed by the cries of his dog.
He got in his own car and chased the dark-colored SUV the shots had been fired from but couldn’t get close enough to get a license plate number, authorities said.
Back home, he learned his dog had died in his wife’s arms.
Clark County sheriff’s deputies say last month another pet owner found his dog on a gravel pile, dead from a gunshot wound. That dog, like Roger, was shot with a small caliber bullet, authorities said.
Deputies are investigating whether the shootings are linked.
Posted by John Woestendiek May 12th, 2011 under Muttsblog.
Tags: american eskimo, animal cruelty, animals, cars, clark county, crime, cruelty to animals, dog, dogs, drive by, drive by shootings, fired, killed, la center, pets, roger, shooting, shootings, shot, shots, two dogs, washington
A California kennel attendant charged with felony animal cruelty in the case of a starved dog was fired from her job Wednesday.
Kimberly Nizato, of Bellflower, was arrested April 16 after authorities with Southeast Area Animal Control Authority determined she was the owner of Bosco, a dog that was found near death on her property.
Nizato, 26, who worked at Southern California Veterinary Specialty Hospital in Irvine, was charged with one count of felony animal cruelty and one misdemeanor count of failure to provide care.
Her 3-year-old German shepherd weighed 37 pounds and was unable to walk or lift his head when a good samaritan stepped in and took the dog to a veterinarian earlier this month, according to the Orange County Register.
German Shepherd Rescue of Orange County agreed to pay for the dog’s medical bills and care.
Renamed “Courage,” the dog was treated at Community Veterinary Hospital in Garden Grove before he was moved to a foster home.
Courage continues to improve and has gained 10 pounds in two weeks.
Posted by John Woestendiek April 23rd, 2010 under Muttsblog, videos.
Tags: abuse, animal cruelty, animals, charged, clinic, courage, fired, german shepherd, hospital, irvine, kennel, neglect, orange county, pets, rescue, southern california veterinary specialty hospital, starvation, starved, veterinary, worker