Reading stories about technological advances hitting the marketplace often makes me roll my eyes — because many of those so-called innovations, in my view, are like those new clothes that emperor wore.
Case in point, fitness trackers — those devices you wear on your wrist to remind you to get off your duff. Perhaps they perform some more vital functions, but based on a TV ad — pretty much the extent of my knowledge about them — they will buzz or beep if you’ve been sitting still too long (which most often is a result of earlier technology, i.e. the computer and television).
If that weren’t ridiculous enough, there are also (eye roll) fitness trackers for dogs.
Forbes reports that Whistle, the maker of a fitness tracker for your dog, is raising $16 million in a Series B venture capital round, bringing its total funding to $25 million.
In other words, a lot of people with money believe in it.
Whistle’s $100 Fitbit-like dog collar features a 3-axis accelerometer to track movement, Bluetooth for connecting with your smartphone, WiFi, and an app that collects fitness data, allowing you to track the activity level of your dog.
Whistle has acquired Snaptracs, which makes Tagg, a GPS tracker for your dog that — in addition to tracking movement — also includes a temperature sensor to make sure your dog doesn’t get too hot or cold.
The interest of such companies is understandable, given society is nuts about gizmos, apps and pets. On the latter alone, Americans spent $58.51 billion last year, according to the American Pet Products Association.
I’m all for any device that helps find dogs when they’re lost, but really now, do we need devices to let us know whether our dogs are too hot, too cold, and getting enough exercise?
We already have two devices for that, called eyes. And better yet, they are rollable, and don’t need recharging.
(Maybe someday there will be a wristband I can wear that notifies me when I am rolling my eyes — and reminds me, perhaps with a gentle zap of electricity, that it’s not an attractive trait.)
We’re in danger of letting silly gizmos replace our common sense, while gizmo-making companies get rich on our gullibility.
That’s how my rolling eyes see it; others see it differently. As Whistle CEO and founder Ben Jacobs explains:
“As the Internet of Things moves into these initial areas, people are looking at other key parts of life,” he is quoted as saying in the Forbes article. “The pet is a member of the family and an interesting vertical in the Internet of Things.”
Is there an app to translate that?
Posted by John Woestendiek January 30th, 2015 under Muttsblog.
Tags: animals, apps, collar, collars, collection, data, device, dog, dogs, eye roll, fit, fitbit, fitness, gizmos, gps, pets, products, snaptrac, tagg, technology, wearable, whistle, wristbands
Surely you can relate to what Bella, the German shepherd featured in this video, is going through.
Think about that beach vacation you didn’t want to come to an end, or your toddler’s hissy fit when the time came to leave Chuck E. Cheese, or those potato chips you always need one more of.
Sometimes, when something just feels so good, or is so much fun, stopping, packing up and going home is just unthinkable.
Such, seemingly is the case with Bella, who, when informed that her lake visit was over, whined, moaned and carried on in a way that made it clear that — despite what her owner was telling her — it wasn’t quite time to leave.
In posting the video on YouTube, her caretaker noted that, after her performance, Bella got to play in the lake a little longer.
“No dogs’ hearts were actually broken in the making of this video,” she added.
Two days ago, she posted another comment on YouTube, alluding to all the negative comments the video has received about her “ill-trained” dog.
“I thought it was funny. I didn’t realize at the time that half of the world’s population would know her better than I do based on a 2 min video. The true story is she has severe HD and we take her swimming in the pond just about everyday for therapy (it’s good for her hip, and helps burn all of her puppy energy).
“… She’s perfectly trained and I do know this isn’t appropriate behavior. I have found people nor animals are 100% perfect all of the time. You can tell from the tone of my voice that I’m not serious and she knew it as well. That’s why she pushed the limits and I allowed her to do so. It was fun banter back and forth between her, my daughter and I.
“Even after explaining ALL of this, there are going to be a million “dog whisperers” that still know her better than me. I posted this video 5 months ago, not thinking it would ever go viral. Based on the negativity of people that cannot see this for what it was — just a funny video of a dog — makes me wish at times that I had never posted it in the first place.”
Not to read too much into it, and even though it was all in the spirit of playfulness, it still makes me wonder: As dogs become more like humans, are they getting better at manipulating us?
And, given how much we’ve manipulated them, is that only fair?
And, as for all those nasty “expert” commenters who can’t tear themselves away from negatively pontificating on the Internet — because to them it’s just too much fun — I suggest they go jump in a lake.
Posted by John Woestendiek October 1st, 2014 under Muttsblog, videos.
Tags: animals, behavior, bella, dog, dogs, fit, fun, german shepherd, hissy fit, internet, lake, manipulation, pets, play, stop, time to go, video, viral video