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Tag: go daddy

The puppy ad Go Daddy pulled off the air

Go Daddy previewed its Super Bowl ad today, but hours later decided to drop it amid a flood of criticism from dog lovers who said it was tasteless, mean-hearted and irresponsible.

The video of the ad was taken off YouTube, where hundreds of commenters had blasted it, including top officials of animal protection groups.

A back-up ad will be used during the 2015 Super Bowl, the company said.

The ad was intended to poke some fun at Budweiser’s puppy ads — both the highly acclaimed one that aired during last year’s Super Bowl, “Puppy Love,” and a follow-up ad that the beer company will during Sunday’s Super Bowl, called “Lost Dog.”

The 30-second Go Daddy ad featured a retriever puppy finding its way home after falling out of a truck, only to find its owner has used Go Daddy to set up a website that lets her promptly sell the dog to a new owner.

Many in the animal welfare community responded, pointing out that dogs purchased online often come from puppy mills. (For a sampling of their anger, check out hashtag #GoDaddyPuppy, or read the comments left on the YouTube page where the video itself has been deactivated.

The ad was made by Barton F. Graf 9000, but heads of the agency declined to comment.

GoDaddy CEO Blake Irving responded to the ad’s critics on Twitter this afternoon, vowing “we will not air it.”

Earlier in the day, though, Irving had defended the ad, according to AdWeek, saying, “Buddy was purchased from a reputable, loving breeder, just as the ad suggests. Sell or adopt, both need an online presence.”

Around 6:30 p.m., Irving posted a statement confirming the ad won’t run, and that another ad will be substituted.

“You’ll still see us in the Big Game this year, and we hope it makes you laugh,” he wrote.

The YouTube video was removed around the same time.

A petition launched on the website Change.org by animal rights advocate Helena Yurcho demanding the ad be pulled had more than 42,000 signatures by afternoon.

“Essentially, GoDaddy is encouraging private breeding/puppy mills while shelter animals wait patiently for their forever homes or worse—to be euthanized,” she wrote. “They are also encouraging purchasing an animal online; the animal could be sold to someone who runs a fighting ring, someone who abuses animals, or to someone who cannot adequately care for the animal. Animal rights are no laughing matter and to portray them as such is cruel and irresponsible.”

On YouTube, the clip received more than 800 comments, many of them negative. Dog breeders and animal rescuers alike were critical of the spot for sending a negative message.