ADVERTISEMENTS

dibanner

Give The Bark -- The Ultimate Dog Magazine


books on dogs


Introducing the New Havahart Wireless Custom-Shape Dog Fence



Find care for your pets at Care.com!


Pet Meds

Heartspeak message cards


Mixed-breed DNA test to find out the breeds that make up you dog.

Bulldog Leash Hook

Healthy Dog Treats


80% savings on Pet Medications

Free Shipping - Pet Medication


Cheapest Frontline Plus Online

Fine Leather Dog Collars For All Breeds

Tag: golden retrievers

Woof in Advertising: Meet the Barkleys

What can sell cars even better than a cute dog?

How about an entire family of them?

Subaru — the automobile company that has long embraced, catered to and capitalized on canines in its commercials – has released a new series of ads that follows the travels of a family of four retrievers. 

And while it’s just in time for the Super Bowl, you probably won’t see the ads during the big game. Once again, Subaru is opting to be a Puppy Bowl sponsor instead.

Subaru’s ”Meet the Barkleys” campaign consists of four 30-second spots in which the canine family experience some mini-dramas. In this one, dad ends up in the doghouse for  appearing a little too interested in an attractive female pedestrian.

In the ads, the dogs aren’t just along for the ride, they’re in charge, and on their own. Dad drives. Mom navigates. And they youngest offspring — just a pup — sits in his child seat.

Produced by Carmichael Lynch and director Brian Lee Hughes of Skunk, the ads are enhanced with CGI, but the dogs are real, and Subaru offers a website where you can learn more about them.

WIAAuggie, who plays the role of dad, is a 5-year-old golden retriever from a small town in Canada, with several movie, television and commercials among his credits.

Stevie, a 4-year-old female yellow Lab, plays the mom, and lives with Auggie in real life as well. She was rescued from an animal shelter in Pasadena and started training as an actor just six months ago.

Playing the role of little brother is Sebastian, a 12-week-old (at the time of filming) golden retriever from Moorpark, California.

From the same California breeder came Sadie, six-months-old, a golden retriever who plays the role of the daughter, and who, in another one of the ads, raises dad’s suspicion when she lingers a little too long in the car when her date brings her home.

While that’s one of  two ads that shows the dog family acting out distinctively human type dramas, the other two show their doggie side — as in going ballistic at the sight of a mail truck. Then there’s what happens when the family takes a break from their road trip to stop at a convenience store:

Reigning cat and dogs

Despite an army of goofily advancing golden retrievers pups, this family cat seems to be taking the new arrivals in stride — and letting them know who’s boss.