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Tag: halo

Woof in Advertising: Ellen’s dog food has new mascot — and it’s a turd with a halo

There’s a new animated turd in town, and no, it’s not a character on South Park.

Halo dog food, Ellen DeGeneres’ brand, has launched a new advertising campaign featuring a saintly pile of feces know as “Poopsie.”

woof in advertisingThe mascot appears in two advertising spots that have been made so far, both telling us that Halo brand pet foods are free of filler, and that the consumption of it leads to healthier, friendlier, more polite poops.

Halo promises dog owners “a poop that’s a pleasure to scoop.”

It’s not clear what, if any, role, DeGeneres played in conceiving the new mascot for the brand, but the ads were developed by RPA (Rubin Postaer and Associates), an advertising and marketing agency headquartered in Santa Monica, according to AdWeek.com.

mrhankyPoopsie is not the first animated poop to hit the airwaves. That honor, many think, belongs to Mr. Hankey, a talking, sewer-dwelling lump of human feces who first appeared in a Christmas-time episode during the first season of South Park. He went on to become a recurring character.

South Park, however, has been accused of stealing the character from Ren and Stimpy creator John K., who says the cartoon rips off a series of Spumco comics and cartoons that featured “Nutty the Friendly Dump.” The two characters look alike, and the plot lines are similar, too, with the talking feces surfacing to befriend a main character who has been rejected by classmates.

That controversy didn’t make a lot of headlines when it was playing out, back in 1997, so I don’t know, nor do I want to, whether it led to a court battle over who first produced talking poop.

Twenty years later, though I don’t think anybody is going to sue Ellen (because she’s too nice). And the advertising agency is probably in the clear, too, because Poopsie, being coiled, has an entirely different shape than either Mr. Hankey or Nutty. And Poopsie — as much as I would like to call him a spokesturd — doesn’t talk (at least not yet).

In any event, Halo brand has trademarked the name “Poopsie” and the Poopsie image — basically a spiraled piece of poop with eyeballs and a mouth and a golden halo hovering over it.

Poopsie’s point … and it does have one .. is that “the proof is in the poop.”

Dogs who eat Halo brand are avoiding difficult to digest filler and “meat meal,” and as a result they dispense poop that is, if not truly angelic, at least less offensive, the ads contend.

As the next ad says, “the truth always comes out in the end.”

(This link will lead you to more of our Woof in Advertising posts)

Rescue dog and cat stamps have arrived

stamps

The new U.S Postal Service stamps we told you about back in March — featuring rescued dogs and cats — are now available in finer post offices everywhere.

The stamps feature five cats and five dogs, and the photos were taken by Sally Andersen-Bruce. All of the  animals were adopted from a shelter in New Milford, Conn.

For the stories behind each of the pets that appear on the stamps, go here.

The Postal Service’s campaign, called Stamps to the Rescue, is being supported by Ellen DeGeneres and Halo, her dog food company.

New stamps will feature once homeless pets

stampsOn April 30, the Postal Service will issue a 44–cent, Animal Rescue: Adopt a Shelter Pet stamp series.

With the 10 stamp designs — five cats and five dogs — the U.S. Postal Service hopes to raise awareness of the need to adopt shelter pets.

The pets depicted on the stamps were photographed by Sally Andersen-Bruce near her home in New Milford, Connecticut. All had been homeless at one time; all but one had been adopted when they were photographed.

The stamps were designed by Derry Noyes of Washington, DC.

In celebration of the new Animal Rescue: Adopt a Shelter Pet stamps, the Postal Service, together with Ellen DeGeneres and her dog food company, Halo: Purely for Pets, will be donating a million meals to animal shelters around the country.

To pre-order the stamps, go here.

Here’s a closer look at the dogs chosen for the stamps:teddy

Teddy, a wired-haired Jack Russell terrier: The owners of Teddy’s mother were surprised when she gave birth to another litter. They couldn’t afford to raise more puppies, so they gave Teddy and his siblings to a shelter.

Today, Teddy lives with a loving family, their other Jack Russell, and a cat. 

trevorTrevor, a yellow Lab: Trevor and his litter mates were found abandoned at 8-10 weeks of age at a new home construction site.

They were rescued by Labrador Retriever Rescue of CT, Inc. Trevor was adopted by a couple who are a perfect match for his outgoing personality.

 

buddy

Buddy, a golden retriever: Buddy is a pure-bred golden who was purchased from a pet store. At only eight months old, he had such bad hips that his family gave him to a shelter.

Now, Buddy is flourishing with his family who have improved his health through regular exercise and a good diet. 

bindi suBindu Su, an Australian shepherd: Bindi Su’s mother was handed over to a rescue group when her owners found out she was expecting.

Bindu Su was adopted at eight weeks old.

Now she competes in agility events and visits a local nursing home weekly. 

jakeJake, a Boston Terrier: Purchased at a pet shop on Thanksgiving when he was eight weeks old, Jake’s original family quickly realized that they couldn’t take care of him.

The pet shop had a no-return policy, so Jake was turned over to a shelter.