A beagle named Sherlock, in the employ of KLM airlines, is recovering and returning items lost by travelers at an Amsterdam Airport — or so this video would have you believe.
But — no shit, Sherlock — the beagle is bogus.
Once again, advertising geniuses have duped the public, and the media, via the Internet.
I’m sure those geniuses don’t see it that way — just creative license, they’d say — but the story of the little beagle reuniting passengers with their lost items is a tall tale, aimed at giving you a warm and fuzzy feeling when it comes to KLM.
Earlier this week the Dutch airline posted the video on YouTube.
Three days later it had 3 million views. New outlets were writing about the amazing pooch who, through his powers of scent, was reuniting travelers with their lost items.
A day or two later, they were writing about him again — once they realized it was, if not an out and out hoax, a creative stretching of the truth.
The video posted on YouTube carried this description: “KLM’s dedicated Lost & Found team at Amsterdam Airport Schiphol is on a mission to reunite lost items as soon as possible with their legitimate owner. From a teddy bear found by the cabin crew to a laptop left in the lounge. Locating the owners can sometimes be a challenge, so special forces have been hired…”
KLM managed to reach millions with the bogus beagle story, virtually for free — even before it appeared as a paid advertisement.
The advertising agency explained their creative process as follows:
“We were told that the members of KLM’s Lost & Found team sometimes track down passengers before they even realize they’ve lost something,” “We feel they are a bit like detectives. So to illustrate that KLM goes above and beyond for their passengers, we decided to involve a search dog.”
On one hand, you’ve got to admire their ability to get so much ink — I mean so many hits — without spending a dime.
On the other hand, should we really trust a company that’s pulling the wool, or in this case fur, over our eyes?
(Woof in Advertising is an occasional feature on ohmidog! that looks at how dogs are used in advertising. For more Woof in Advertising posts, click here.)
Posted by John Woestendiek September 26th, 2014 under Muttsblog, videos.
Tags: advertising, air, airlines, animal, beagle, bogus, dog, dogs, dogs in advertising, fake, found, hoax, items, klm, lost, marketing, media, pets, returned, sherlock, travel, woof in advertising
With help from an Olympic luger, Twitter and a dog who is at least part wolf, Jimmy Kimmel has once again put one over on the news media.
Then again, fooling the news media has a very low degree of difficulty these days.
Kimmel conspired with 21-year-old luger Kate Hansen, under whose name the video was posted on Twitter and elsewhere.
“I’m pretty sure this is a wolf wandering my hall in Sochi,” she said in a comment accompanying the video on YouTube.
Pretty much every major news outlet quickly picked up the story Thursday, echoing the Olympian’s cry of wolf, and apparently forgetting the entire moral of that fable.
USA Today was among those setting the record straight today — generally in a humorous vein that didn’t focus on how any laziness on the media’s part might have contributed to being duped.
Hansen, who finished competing Feb. 11 and is staying at the Olympic village, tweeted the video with the hashtag #sochiproblems and #sochifail. The hashtag was commonly used by visitors to Sochi for complaints surrounding the Games, including some about stray dogs.
Kimmel came clean last night, revealing the set created in the studio to resemble the dormitory corridor, and the wolf-dog, named Rugby.
Hansen appeared, via Skype, on the show as well, and said she has experienced some repercussions for the role she played.
Posted by John Woestendiek February 21st, 2014 under Muttsblog, videos.
Tags: animals, dogs, dormitory, frenzy, hansen, hoax, kate hansen, luge, luger, media, olympics, pets, prank, Sochi, twitter, video, wolf, wolves, youtube
Just when I proclaim this quite a week for wieners (dogs and franks), there’s more late breaking wiener news: The world’s oldest hot dog — possibly the world’s first hot dog — has been unearthed at Coney Island, CNN and others reported.
CNN posted a story about the “discovery” of a “140-year-old hot dog” after officials at the Coney Island History Project put an “ancient” frankfurter — bun and all — on display, saying it was unearthed during the demolition of Feltman’s Kitchen, said to be where the first hot dog was made.
“1st Hot Dog,” read a sign next to the display. To the embarassment of CNN and others who picked up the story — to be frank, they didn’t check the facts — it was all just a publicity stunt, aimed at creating interest in an exhibition this summer of real artifacts from the Feltman’s site, the New York Post says.
“The recent discovery by an amateur archaeologist of the ‘140 Year Old Feltman’s Hot Dog’ encased in ice along with a bun, [and] an original receipt from Feltman’s, … was a publicity stunt in the grand tradition of Coney Island ballyhoo,” said Tricia Vita, spokeswoman for the history project.
She said that the hoax was an example of Coney Island’s history of P.T. Barnum-type hype. Even though the ancient hot dog was said to be found “encased in ice” by archaelogists, the story was gobbled right up.
(It was Barnum, I believe, who said a sucker was born every minute. That rate has increased to about every millisecond, thanks to the Internet.)
“I was surprised in the beginning at how many people believed it was true,” Vita said. “But after reading all the buzz about it on Twitter and the Internet, I’m not really that surprised because people want to believe these types of things are true.”
Posted by John Woestendiek February 25th, 2010 under Muttsblog.
Tags: 140-year-old hot dog, ancient, antique, cnn, coney island, coney island history project, feltman's, fooled, frankfurter, hoax, hot dog, joke, journalism, media, new york, news, oldest, publicity stunt, report, reporting, sucker, wiener
An email making the rounds depicts cats decked out in bright and dazzling designs — paint jobs, supposedly, that have to be repeated every three months (due to hair growth) and for which owners pay $15,000 or more.
While it’s just the sort of thing pet owners who see their dog or cat as accessories might do, don’t break out the brushes (or dyes), and don’t forget that the true work of art is your dog or cat exactly as he or she naturally is. The email, and the paint jobs, are bogus.
Unfortunately, a lot more people will get the email than will read this (those sorts of emails have way more than nine lives), and the artistically-inclined, yet otherwise idiotic among them might even entertain thoughts of giving their feline a new look — say something in a day-glo plaid.
But just in case somebody actually needs this warning, I’ll say it again: Don’t paint your cat.
A far safer route (for you and the cat) would be to just enjoy the spoof.
It all started with “Why Cats Paint,” a fuzzy tongue-in-cheek volume about cats who became accomplished artists, written by Burton Silver and Heather Bush and published in 1994.
That was followed in 2002 with ”Why Paint Cats: (Ten Speed Press), a photo book of cats with brightly colored geometric designs on their faces and bodies, supposedly painted by 23 artists who use cats as their canvas.
Even more people fell for it than the first book.
According to snopes.com, author Silver won’t admit that the illustrations were achieved through computer imaging.
He told the Cleveland Plain-Dealer, “We never comment on the techniques used to create our art, because that’s not the point of the work. We see our role as that of encouraging discussion amongst readers and provoking them to question their value systems.”
Silver, in addition to creating a beautiful book, and pulling off a darned good hoax, did indeed encourage discussion, as evidenced by the fact that, six years after the book was published, its contents are still clogging (1.6 MB) emailboxes boxes across the country.
Posted by John Woestendiek November 8th, 2008 under Muttsblog.
Tags: art, artists, book, burton silver, cats, heather busch, hoax, myth, paint, painted cats, painting, rumor, snopes, why cats paint, why paint cats