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Tag: introducing

IKEA launches a line aimed at pets


Hang on to your allen wrenches, IKEA is getting into the pet market.

No, they won’t be selling some-assembly-required dachshunds, but they will be introducing a line called LURVIG (Swedish for “hairy” or “shaggy”), consisting of items the company says are tailor-made for pets.

IKEA says the comprehensive LURVIG pet product range was “created by pet loving designers” with support from “trained veterinarians” (as opposed, I guess, to veterinarians who have received no training).

In addition to the basic pet products — dog bowls and feeders, cat scratch mats, dog and cat beds — other offerings include very basic-looking furniture, like bookshelves, with one shelf designated to serve as a spot for your cat.

It appears no different from any other bookshelves. But leave the books off one shelf and, presto, it serves as a cozy place for your cat to curl up. Genius, right?

The dog blanket looks like any other furniture throw, and the tables look like any other tables.

ikeaThe only thing close to novel is a cat scratching pad that you can wrap around the leg of a table or chair, instantly turning it into a scratching post. (Only a trained veterinarian would be able to come up with something like that.)

Maybe there is more to come, but what’s been featured online so far is unimpressive, with all of the furniture appearing to be that trademark white laminated particle board.

It’s not the first time a company has taken a human product, made only the most minor, if any, variations, and re-designated it a dog product.

That’s marketing. Or, as the Swedish call it “marknadsföring.”

(Photos: IKEA)

Councilman to propose reducing leash fine

Baltimore City Councilman Jim Kraft plans to introduce a bill next week to reduce the recently raised fine for leash law violations from $1,000 to $250.

Kraft was one of the sponsors of the bill that included a ten-fold increase in fines for leash law violations and failure to pick up dog waste, both of which were $100 under the old law.

In a letter to a constitutent, Kraft wrote, “On April 20, I will be introducing a bill to reduce the fine for leash violations from $1,000 to $250. As you know, this fine amount was increased during the consideration of Council Bill 08-0050, which raised fines for a number of animal-related offenses, such as animal abuse, dogfights, and failure to report possible rabies exposure.

“Among those violations for which we raised the fine to $1,000 were those that fell under the subtitle devoted to ‘General Care and Control.’ This subtitle includes failure to provide food, shelter, sufficient space, or veterinary care needed to prevent suffering. I believe that most would agree that failure to provide these most basic elements of humane care warrants a steep fine. The leash law also falls under this subtitle.

“The bill I will be introducing creates a separate penalty for the leash requirement, and assigns a fine amount of $250 to any violation of this provision. This still represents an increase from the previous fine amount of $100, because it is important that the fine serves as an adequate deterrent.

“Unfortunately, in many parks throughout our neighborhoods, unleashed dogs are the norm. It is important that responsible dog owners recognize that the potential for negative consequences of this behavior go far beyond whatever fines are imposed — it creates a threat to the well-being and safety of both passersby and the dogs themselves.”

Another sponsor of the law revising the penalites, Council Ed Reisinger, will be meeting Thursday night at Riverside Park with dog owners concerned about the new fines.