ohmidog!

This video — recounting the journey of a dog as she travels from homelessness, to shelter, to loving home — is part of a new campaign called The Law of the Paw.

Filmed from the dog’s point of view, it was created to raise awareness for the national, grassroots effort that encourages people to do three simple things: adopt, spay/neuter, and ID their pets.

The campaign was launched April 11 by the Animal Humane Society in Minneapolis-St. Paul, and 15 other animal welfare organizations, including Minnesota Partnership for Animal Welfare (MnPAW) and the Washington Humane Society in Washington DC.

Best of all, other shelters and animal welfare organizations are invited to freely join in.

“We really view this as a game changer for animals in this country,” says Janelle Dixon, president and CEO of Animal Humane Society. “… When people take care of their own pets, according to the Law of the Paw, they are helping all animals and we will see the number of animals coming into shelters reduced and decreases in pet homelessness and euthanasia.”

“The issues facing animals are not local problems – we face the same issues here in Washington DC that Animal Humane Society faces in Minnesota,” said Lisa LaFontaine, president and CEO of the Washington Humane Society. ”Overpopulation, stray and lost animals and crowded shelters can be found in every community in every state. It’s time we come together and address these issues as one.”