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Tag: jc penney

What really happens in “the doghouse”

We all know what the phrase “in the doghouse” means, but here’s a look at what really happens once you’re inside.

It’s a nearly five-minute-long advertisement for the JC Penney jewelry department — pooh-pooed by some as “too long” — that has found a home on the internet, both on YouTube, and its own website, bewareofthedoghouse.com.

I disagree with its message: that only jewelry says I love you (which may be why I — one who sees romance in the functional, i.e. tools and small appliances — have spent so much time in the doghouse myself.)

But I love the ad — all 4:45 of it. And I think it shows that, whether it’s literature, news, websites, or even advertisements, creativity and wit trump short and stupid — that, contrary to popular belief, the reading/watching public does still have an attention span (newspapers take note) when given something worth reading/watching.

Enough preaching. There are only four shopping days until Christmas, and I’ve got my eye on a window cleaning kit I think my honey will really like.