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Tag: launch

Pop goes the dog treat

No longer do those of us who like to watch our dogs catch treats in mid-air have to go to all the effort of tossing them.

New from Purina, Beggin’ Party Poppers have hit the market — bacon and cheese-flavored treats that come in a canister with a lid that resembles a pig face.

Push in the pig’s nose, place a treat inside and, in a matter of seconds, the treat will be popped into the air for your dog to catch.

Sure, it may be easier to just toss the treat yourself, not to mention more of a bonding experience with your dog. But why bother with that when, for $18.97, you can let the canister launch a dog treat skyward for you?

poppersThat’s the price listed for the product — treats and canister — on Amazon. A refill bag of treats, meanwhile — and we hope this is a mistake — is listed at $26.86 on Amazon. Other online sources have the refills in the $6-7 range. You can learn more at www.pighead.com.

It seems, at first glance, an over-priced little gimmick, but I wouldn’t be surprised to see it evolve, perhaps into an app that allows you to shoot your dog a treat while sitting in your workplace cubicle, or a self-loading version that shoots out a treat every hour for dogs left home alone.

Imagine that. Your dog, if he’s anything like mine, would spend 59 minutes of each hour staring at the machine, one minute of each chasing, catching and eating the treat. Dogs would begin to worship the treat machine even more than they do us. They’d sleep next to the treat machine. They’d bark at anyone who threatened the treat machine. They’d follow the treat machine — once a moving version, like those robo-vacuum cleaners, was perfected — everywhere it went.

And we’d have nothing to do but lay alone in our cold beds and look at our arms, grown flabby after we stopped tossing treats ourselves.

Yes, we’re stretching to make a point, but, propelled by technology, the pet industry does seem to be going in that direction — coming out with products that make it easier than ever for us to pamper our dogs while ignoring them.

Purina’s treat-launching pig is a harmless novelty, kind of fun, and it still requires a human’s involvement to work.

But with automatic feeders already a reality, automatic treat dispensers can’t be too far behind. Once automatic ball tossers and automatic ear scratchers hit the market, we dog-owning humans could find ourselves out of a job.

It’s nice for our dogs to stay occupied, but we shouldn’t turn too much of that job over to machines and robots.

That will only make our dogs, and us, more robot-like.

AT&T unveils collar that will track your dog

peterclarkcollage1

 
A dog collar that will allow pet owners to map their pets’ location on their computer or other wireless devices will soon be hitting the market, Apisphere, Inc.  and AT&T announced.

“The dog collar, with an embedded wireless SIM, will leverage Apisphere’s award winning geo-mobility platform to transmit location-aware data across AT&T’s nationwide wireless network directly to a pet owner’s wireless handset or personal computer,” according to an AT&T press release

In other words, what the communications company is saying, I think, is that the new gizmo will tell you where your dog is.

Apisphere is a provider of “location-smart technologies” for mobile applications and devices.

Pet owners who use the technology will be instructed to register their pets and important contacts as soon as they attach the collar. Owners may establish a “geo-fence” around the home where the pet can roam freely. Through the technology, owners can locate their dog if he strays outside of his established parameters.

Apisphere software will transmit street level data for easy pet location. Owners will have the option to program text, email, video or audio alerts, to be distributed as often as they like.

“There are few things as important to my daughter as knowing the whereabouts of our dog,” said Glenn Lurie, president, AT&T Emerging Devices, Resale and Partnerships. “The peace of mind that a wirelessly connected collar will bring my family and pet owners across the country is long overdue. We’re extremely excited about this product and its possibilities.”

Pricing, distribution, and design details of the collar will be made available at launch, expected later this year.

(Art: From Peterclarkcollage.com)