ohmidog!

This ad for Trifexis depicts a dog living in a bubble — albeit it one that’s outside and has plenty of tubes to run around in.

It serves to protect him from heartworms, hookworms, roundworms, whipworms, flea infestations and all those other frightening hazards that exist in that place where dogs, for centuries, managed to survive:

Outside.

What we find most interesting about it, though, are the disclaimers, which seem to have risen with doggie prescription drugs to the same level they have with human ones, where three-fourths of the advertisement are devoted to a listing of potential scary side effects, quickly recited in monotone, in hopes you — or your dog — won’t really hear them.

With Trifexis, it goes like this: “Treatment with fewer than three monthly doses after the last exposure to mosoquitoes may not provide complete heartworm prevention. The most common adverse reactions were vomiting, itching and lethargy. Serious adverse reactions have been reported following concomitant extra-label use of ivermectin with spinosad alone, one of the components of Trifexis.”

On top of the warnings recited, more appear in small print during the ad:

“To ensure parasite protection, observe your dog for one hour after administration.”

“If vomiting occurs within an hour of administration, give another full dose.”

“Puppies less than 14 weeks of age may experience a higher rate of vomiting.”

In their print ads, the makers of Trifexis additionally advise the drug be used with caution in breeding females, and in dogs with epilepsy. Its use in breeding males has not been evaluated. Print ads also list lethargy, depression, decreased appetite and diarrhea as possible side effects.

The chewable, beef-flavored tablets — administered once a month – are a combination of spinosad and milbemycin oxime, and they serve to prevent heartworm disease, kill fleas and prevent infestations and treat hookworm, roundworm and whipworm infections.

The tagline for the ad is “You don’t have to go to extremes to protect your dog from parasites.”

Apparently you do, though, if you’re selling prescription drugs — for canines or humans — to protect your ass from lawsuits.

To see all our “Woof in Advertising” posts, click here.

As medical marijuana grows in popularity, so too does the chance that the dog is going to get into it.

It’s always been something that happens – dogs have been chowing down on their owner’s illegal stashes for decades, sometimes with fatal results.

But with the increasing use of medical marijuana, dogs are more likely to both have access to it and be tempted by it. For one thing, it doesn’t have to be hidden anymore. It can be kept in higher quantities. And, increasingly, those taking it for medical reasons are eating it instead of smoking it.

As a result, instead of a well-hidden bag of green leafy buds, dogs must resist the temptation of such things as rice crispy marijuana treats, cannabis oreo cookie cake, medical snickerdoodles and ganja lasagna.

In Colorado, there has been a spike in the number of cases of dogs getting sick from cannabis since medical marijuana was legalized.

Vets say they used to see dogs who had ingested marijuana a few times a year. Now pet owners bring in doped-up dogs as many as five times a week, CBS4 in Denver reports.

“There are huge spikes in the frequency of marijuana ingestion in places where it’s become legal,” veterinarian Dr. Debbie Van Pelt said.

Most of the time dogs get the medical marijuana by eating food laced with it — either that which their owners have prepared, or pre-laced foods purchased from dispensaries selling the products.

Dr. Stacy Meola, a veterinarian who coordinated a study looking at the numbers, say four times as many dogs have been getting treatment for ingesting marijuana since medical marijuana was legalized in Colorado.

It’s not always fatal, but it can be.

“Two dogs, however, got into baked goods with medical grade marijuana butter in it, which presumably seems to be more toxic to the dogs, so we did have two deaths,” Meola said.

Most dogs survive, experiencing symptoms such as lethargy, vomiting, staggering and sensitivity to sound and light.

In addition to accidental cases, veterinarians say some dog owners think it’s funny to get their dogs stoned– and even post videos of it.

“We need people to realize it is potentially toxic and potentially fatal to their pets,” Van Pelt said.