OUR BEST FRIENDS

whs-logo

The Sergei Foundation

shelterpet_logo

The Animal Rescue Site

B-more Dog

aldflogo

Pinups for Pitbulls

philadoptables

TFPF_Logo

Mid Atlantic Pug Rescue

Our Pack, Inc.

Maine Coonhound Rescue

Saving Shelter Pets, Inc.

mabb

LD Logo Color

Tag: marketing

IKEA launches a line aimed at pets

ikea1

Hang on to your allen wrenches, IKEA is getting into the pet market.

No, they won’t be selling some-assembly-required dachshunds, but they will be introducing a line called LURVIG (Swedish for “hairy” or “shaggy”), consisting of items the company says are tailor-made for pets.

IKEA says the comprehensive LURVIG pet product range was “created by pet loving designers” with support from “trained veterinarians” (as opposed, I guess, to veterinarians who have received no training).

In addition to the basic pet products — dog bowls and feeders, cat scratch mats, dog and cat beds — other offerings include very basic-looking furniture, like bookshelves, with one shelf designated to serve as a spot for your cat.

It appears no different from any other bookshelves. But leave the books off one shelf and, presto, it serves as a cozy place for your cat to curl up. Genius, right?

The dog blanket looks like any other furniture throw, and the tables look like any other tables.

ikeaThe only thing close to novel is a cat scratching pad that you can wrap around the leg of a table or chair, instantly turning it into a scratching post. (Only a trained veterinarian would be able to come up with something like that.)

Maybe there is more to come, but what’s been featured online so far is unimpressive, with all of the furniture appearing to be that trademark white laminated particle board.

It’s not the first time a company has taken a human product, made only the most minor, if any, variations, and re-designated it a dog product.

That’s marketing. Or, as the Swedish call it “marknadsföring.”

(Photos: IKEA)

What is it? What is it? What is it?

The video above is:

A. Retired Olympic swimmer Michael Phelps’ latest interspecies race challenger, Chewbacca, in training for their upcoming competition.

B. An advertisement for hair conditioner.

C. Cousin Itt, after falling into The Addams Family pool.

D. An Afhgan hound underwater.

“D” would seem the most obvious answer, given the camera eventually reveals a distinctive snout, but the mermaid-ish way the creature’s arms are stroking is not the least bit dog-like.

woof in advertisingIt’s actually an animation — one of a series of ads for Klarna, a Swedish e-commerce company that provides payment services for online storefronts. It’s intended to depict how “smoothly” their transactions take place.

Get it?

Chief Marketing Officer David Sandström said he and is team were trying to think of the smoothest things possible to feature in a video ad. They eventually landed on the idea of a creature with flowing tresses gliding underwater.

“The hair was a big, big part of it,” he told The Daily Dot.

The video floated around for a year on YouTube, receiving little attention.

But when Klarna shared it last month on Instagram, it quickly went viral as people tried to figure out what exactly the swimming creature was.

That — creating the mystery — was the whole idea behind the ad, Sandström said.

“We want to create a feeling of, ‘What the f–k is this?’ It’s important to us that people don’t understand what it is. The internet loves strange things. The internet loves weird.”

And even people who aren’t sure what it is want to know where they can order one, Sandström said.

“People have emailed us saying they want one and asking where they can get one.”

Fraud runs rampant in online pet sales

yorkiepups2

If you’re planning to search online to buy a new dog, be warned: Up to 80 percent of the sponsored advertising links that will show up — like that one above for instance — may be fraudulent.

So might that particular photo of a particularly cute puppy, those purebred “papers” that the seller promises to send along, that pastoral setting in which a breeder’s kennel is supposedly located. And the dog being advertised? It might not even exist at all.

The Better Business Bureau last week issued a report warning that online pet sales scams are “victimizing Americans at an alarming rate.”

A growing demand for dogs and an increase in shopping online have combined to give scammers an unprecedented opportunity to promise to sell you a dog, and leave you much poorer and petless.

The BBB advises extreme caution — and never buying a dog from a breeder without visiting that breeder. Don’t let yourself fall in love with a photo and, as with online dating, be careful of getting your heart broken.

Fake pet sales have become so common that the attorneys general of three states — Ohio, Arizona and Virginia — have issued warnings to residents in the past year, the Washington Post reported last week.

The BBB report says many of the suspected fraudulent websites offering dogs are based in the West African nation of Cameroon, and that Cameroonians residing in the U.S. are being used to collect the money from victims through Western Union and MoneyGram outlets.

Several recent cases prosecuted in the United States involve links to Cameroon, including three Pennsylvania university students accused in May of peddling nonexistent boxer puppies online.

The BBB says a high number of victims of online pet marketing schemes are in their late teens or 20s

Such schemes are usually dependent on bogus, often sophisticated, advertisements to hook unsuspecting consumers.

“In the current digital age, it is no surprise that the first step in many people’s search for a new pet begins with the internet. Alas, even the most careful online search is likely to put a consumer in contact with a potential thief. Reports show there are thousands of people around the country, and the world, who have become victims of puppy scams, and many of these typically begin with a fake web site and stolen photos, often taken from a legitimate site,” the report said.

Greedy “sellers” rarely are satisfied with collecting a deposit; most will demand additional payments until the buyer finally becomes suspicious or runs out of funds.

The scammers often hit the prospective “buyers” with additional charges before any dog is even shipped.
While avoiding any in-person meeting with a potential buyer, they ask victims to send money to a supposed third party who will take over responsibility for transporting the animal. In addition to creating phony websites to advertise the animals, the thieves will develop bogus websites that appear to be legitimate transport companies.

Those who pay for pet shipping often are asked to buy or rent a special crate for the pet and requests for special insurance or shots for the animals. At times, the thieves may claim the pet is stuck at an airport in transit and additional money is needed for food and water.

If a customer balks, the fraudsters might inform them that, unless more money is forthcoming, the potential buyer could be charged with “animal abandonment.”

In one typical case a customer named Yahong Zheng of Omaha, Neb., ordered two huskies from the website huskieshaven.com. He forked over $1,200 and was asked for additional money before realizing it might be a scam.

Kanetria Hutcherson found a teacup Yorkie on the website usa.globalfree-classified-ads.com and wired the company a $195 shipping fee to transport the animal. Soon after wiring the $195 fee through MoneyGram, Hutcherson received an email appearing to be from Delta Air Cargo, claiming the animal needed a special crate before it could be put on the plane. She wired an additional $240.

After that she was told the dog had been transported as far as Oklahoma City, and she was instructed to purchase health insurance for the dog at an additional cost of $980. Later she received another email from Delta Air Cargo that asked for another $200; one instructing her to pay $150 for food and water for the animal; and another informing her the dog neeed to be quarantined at a cost of $1,900.

Not until she called the real Delta Air Cargo was she certain she was being duped.

Delta Air Lines last week filed a lawsuit against what it called a “bogus” site that dupes people into believing it provides pet transport services on Delta jets. The site is called DeltaPetTransit.com.

By then she’d paid nearly $1,000 for a dog originally advertised as free. While the dog was said to belong to a family in Baltimore, the same photo, it turns out, was used to advertise a puppy for sale in Florida, Texas, the U.K., New York, and Hungary.

The BBB Study suggests the actual numbers of pet fraud may be even higher than reported, because many victims either choose not to file complaints or do not know where to turn for help. BBB ScamTracker contains 907 reports on this type of fraud, which represents 12.5% of all their complaints involving online purchase fraud.

The Federal Trade Commission in 2015 found 37,000 complaints involving pets, and the vast majority of those are believed to be pet sales scams.

More information about pet sales scammers can be found at the website petscams.com, which tracks scamming reports victims and lists websites that have been linked to scammers.

Woof in Advertising: Quarterback and his dog appear together in State Farm ad

Dogs in advertisements — even those cast in fairly superfluous supporting roles — have a way of stealing the show.

We’d say that’s the case in this new ad from State Farm Insurance, in which Rigsbee totally outclasses the ad’s human stars, Green Bay Packers quarterback Aaron Rodgers stars and his teammate Clay Matthews.

In the ad, Rigsbee and Rodgers find the windshield of Rodgers’ truck has been damaged by a drone.

woof in advertisingThat prompts memories of the seven years of happy times Rigsbee and Rogers shared on the road: Playing football at the beach, driving across sand dunes, hanging their heads out the car windows.

State Farm, of course, shows up to assure Rodgers the truck will be good as new — as does Clay Matthews who, it turns out, was piloting the drone by remote control.

Rigsbee is described in news reports as Rodgers’s dog in real life — but, if so, their trips down memory lane have to be pretty short.

And since the ad shows him both as a pup ad in a full grown state, it can only be surmised that Rigsbee grew up very, very fast.

chancefrankAs of this spring, when Rodgers and actress Olivia Munn were ending their three-year relationship, the couple had two dogs — Chance and Frank. Chance, a Cavalier King Charles spaniel puppy was adopted by Munn, a big proponent of adoption, in 2014. Frank, a Jack Russell terrier mix, joined the couple more recently. Both dogs had their own Instagram accounts.

There’s no mention on social media or in news reports of any Rigsbee before that — so, with Munn taking custody of Frank and Chance, it appears Rigsbee joined Rodgers after the split and, unlike Rodgers, has kept a pretty low profile since.

In any event, the dog described as belonging to Rodgers does a fine job — both the puppy version and the larger version. Between him (them?) and the song, the humans just sort of fade into the background.

The song is Joey Scarbury’s “Believe it or Not,” which might be doubly appropriate for this ad, given the lack of any history of Rigsbee and his phenomenal growth spurt.

(For more of our Woof in Advertising posts, click here.)

Woof in Advertising: Ellen’s dog food has new mascot — and it’s a turd with a halo

There’s a new animated turd in town, and no, it’s not a character on South Park.

Halo dog food, Ellen DeGeneres’ brand, has launched a new advertising campaign featuring a saintly pile of feces know as “Poopsie.”

woof in advertisingThe mascot appears in two advertising spots that have been made so far, both telling us that Halo brand pet foods are free of filler, and that the consumption of it leads to healthier, friendlier, more polite poops.

Halo promises dog owners “a poop that’s a pleasure to scoop.”

It’s not clear what, if any, role, DeGeneres played in conceiving the new mascot for the brand, but the ads were developed by RPA (Rubin Postaer and Associates), an advertising and marketing agency headquartered in Santa Monica, according to AdWeek.com.

mrhankyPoopsie is not the first animated poop to hit the airwaves. That honor, many think, belongs to Mr. Hankey, a talking, sewer-dwelling lump of human feces who first appeared in a Christmas-time episode during the first season of South Park. He went on to become a recurring character.

South Park, however, has been accused of stealing the character from Ren and Stimpy creator John K., who says the cartoon rips off a series of Spumco comics and cartoons that featured “Nutty the Friendly Dump.” The two characters look alike, and the plot lines are similar, too, with the talking feces surfacing to befriend a main character who has been rejected by classmates.

That controversy didn’t make a lot of headlines when it was playing out, back in 1997, so I don’t know, nor do I want to, whether it led to a court battle over who first produced talking poop.

Twenty years later, though I don’t think anybody is going to sue Ellen (because she’s too nice). And the advertising agency is probably in the clear, too, because Poopsie, being coiled, has an entirely different shape than either Mr. Hankey or Nutty. And Poopsie — as much as I would like to call him a spokesturd — doesn’t talk (at least not yet).

In any event, Halo brand has trademarked the name “Poopsie” and the Poopsie image — basically a spiraled piece of poop with eyeballs and a mouth and a golden halo hovering over it.

Poopsie’s point … and it does have one .. is that “the proof is in the poop.”

Dogs who eat Halo brand are avoiding difficult to digest filler and “meat meal,” and as a result they dispense poop that is, if not truly angelic, at least less offensive, the ads contend.

As the next ad says, “the truth always comes out in the end.”

(This link will lead you to more of our Woof in Advertising posts)

Ruh-roh: Scooby-Doo dog treats end up on the human cookie aisle in Australia

scoobsnack

You’d think that — even on the cookie aisle — a mother would think twice before tossing a bag of Scooby Snacks into her grocery cart for the kids.

You’d think that the picture of the famous cartoon dog on the package, and the words “pet food only,” would have given her a clue.

You’d think that, as she loaded the bone-shaped treats into her children’s lunch boxes, she’d realize something was amiss.

But it wasn’t until the kids got home from school and told her they didn’t like the new “choc friendly carob” treats — “yuck, they are disgusting,” they said — that she gave the package a closer look.

That’s when she finally saw they were not only labeled as dog treats but that they promoted “skin and coat health.”

“On closer inspection they are DOG treats,” Tania Toomey, of Sydney, Australia, admitted on Facebook. “It does say that it is pet food only – human friendly but not recommended!”

But she added, “BE CAREFUL the store is very disorganised … Terrible and disgraceful, not to mention dangerous!” she wrote on the store’s Facebook page.

Before we pounce too hard on grocery store management — or the stoner stock boy we imagine was behind the error — consider this.

There are Scooby Snacks for dogs AND Scooby treats for humans, not too mention some other slang applications of the term to describe — Zoinks! — certain illicit drugs.

keeblerscoobygrahamKeebler, a Kellogg’s company, makes bone-shaped Scooby Doo Graham Cracker Sticks for humans, and they come in a box with Scooby pictured on the front.

Betty Crocker, a General Mills company, offers Scooby-Doo Fruit Flavored Snacks — for humans. They come in a box with a big picture of Scooby on the front.

Del Monte makes a version of its dog treat Snausages that goes under the name Scooby Snacks.

Confused? As a rule, if something is called Scooby Snacks (without the “doo”) it is probably a dog snack. If the full name of the dog is used — both the the “Scooby” and the “Doo” — it is likely a human snack, even if it is shaped like a bone and has a large picture of a dog on the box.

Still confused? Well, we all are, but do be careful when asking for Scooby Snacks, because the phrase can also apply to Valium, Vicodin, Quaaludes, and hash or marijuana brownies, according to Urban Dictionary.

Scooby Snacks, in the cartoon show, were consumed by dog and human alike. Some of the show’s cult members/fans are convinced they were actually (well, as “actually” as things can get in a cartoon) weed or hash brownies.

They seemed to be a common solution to many of the problems Scooby and the gang came across. They made everything work out — or at least kept Shaggy and Scooby on an even keel.

We should point out here that dog treats of any type aren’t generally harmful to children or other humans, and that until the makers of rat poisons start appropriating Scooby’s name and image, we are probably safe.

Since the story of the Sydney mom hit social media, many others have admitted to accidentally consuming the dog treats — in Australia, New Zealand and elsewhere.

A father-of-two from the northern beaches in Sydney bought the dog treats for his young boys. He told news.com.au that the dog treats were incorrectly placed in the snack aisle of his local Woolworth’s and he grabbed them quickly without looking at the packet.

groceryaisleAnother posted a photo of Scooby Snacks for dogs clearly pictured next to packets of human snacks in a grocery store.

Woolworths initially stated that the pet food product was only stocked in the pet food aisle.

Then, store officials admitted that a mix-up had occurred and apologized for it.

Comments from social media users indicate that Scooby-labeled snacks have created confusion among many customers and at more than a few stores.

And in their comments, as always, they’re feeling free to pass judgment.

Some social media users have defended the mother as a victim of grocery store error.

Some have pointed out the product is clearly marked as a dog treat and say the mother should have been a little more alert.

Others have inquired as to whether her children have taken to digging in the back yard or scratching behind their ears.

Poking a little more fun at Audible For Dogs

We poked a little fun at Amazon’s new Audible For Dogs yesterday, but, as we see, the campaign is so lame there’s plenty of room for more poking.

So up there above is what Conan O’Brien’s writers did with it.

Audible has teamed up with Cesar Millan, and their effort is receiving a truly inordinate amount of media coverage, especially when you consider it’s really no effort at all — rather, it’s just featuring some audio books they already offer on a new web page.

Given it’s just another way for them to move existing merchandise, and given most of us dog owners already knew that turning on the television or a radio (both of which cost you less than an audio book) could help keep home-alone dogs company, there’s nothing there but some slick marketing.

Not to rub their noses in it, but the campaign by Audible and its parent company Amazon deserves every bit of ridicule it gets.