Tag: mars pet care
Of course it goes without saying — that dogs are woman’s best friend, too — but Cesar Canine Cuisine is saying it anyway, in a new advertising campaign that celebrates women and their dogs.
In honor of International Women’s Day, the dog food company launched its “Woman’s Best Friends, Too,” campaign, featuring the ad above and inviting women to share photos and stories about their dogs on a special Facebook page
The campaign “highlights the special bond between women and their dogs, and turns the age-old saying of ‘man’s best friend’ on its head,” reads a company press release.
The new campaign was created by advertising agency BBDO San Francisco.
To support the campaign, the brand has teamed up with Elias Weiss Freidman, the photographer behind the popular website and book, The Dogist, to capture the real-life stories of 14 women and their dogs. It has also invited women to submit photos of themselves and their dogs to the campaign’s Facebook page.
Cesar is a Mars Petcare brand.
The ad recites the speech that made the phrase “Man’s Best Friend” famous — given in a Missouri courtroom by a lawyer representing a farmer whose dog, Old Drum, was shot and killed by a neighbor in 1869.
George Vest, who would later go on to become a U.S. senator, told the jury that “The one absolutely unselfish friend that a man can have in this selfish world, the one that never deserts him, the one that never proves ungrateful or treacherous, is his dog.”
(Photo: Gloria and her dogs Bo and Rex; by Elias Weiss Freidman / Facebook)
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Posted by John Woestendiek March 10th, 2017 under Muttsblog, videos.
Tags: advertising, animals, best friend, cesar, cesar canine cuisine, company, dog food, dogs, george vest, marketing, mars pet care, pets, speech, woman, women, woof in advertising