As those who regularly tune in for our “Woof in Advertising” features know, there’s no animal — with the possible exception of the scantily clad human female — that advertisers turn to more often to sell their products than the dog.
It’s because of the special connection we have with the species, because of the qualities they have come to represent (like loyalty and trustworthiness to name two), and because they are, generally speaking, the cutest things ever.
Sure, pigs are associated with fatness, laziness and sloth (not traits your average bank would want to equate itself with), but those are the big farm versions that often become ham, pork chops and bacon. Not to mention wallets.
The miniature pig, while maybe not a whole different animal, symbolizes, well, we’re not sure what, but in this ad it represents independence, maybe mixed with a little streak of rebelliousness.
In the ad, a confident looking retired couple (we can only assume they have a nice nest egg) are taking their unique pet “Percy James” for a walk in the park.
“You live life your way,” a narrator says. “We can help you retire your way, too. Financial guidance while you’re mastering life. Chase … so you can.”
The song? It’s “Boombastic,” by Shaggy.
(Click on this link for more Woof in Advertising posts.)
Posted by John Woestendiek September 13th, 2016 under Muttsblog, videos.
Tags: advertising, animals, bank, chase, chase bank, commercials, couple, dog, dogs, investments, marketing, miniature pig, money, oink, oink in advertising, pets, pig, pigs, retired, savings, woof in advertising, woof!
It’s no secret that a sad dog story, properly promoted on social media, can bring in some pretty huge donations — for an animal shelter, a rescue organization, or an individual.
Whether your dog needs life-saving surgery, or even an intense diet regimen, you don’t have to be a nonprofit organization to ask the public for help — and you shouldn’t have to be.
But with the rise of social media, and online fundraising tools like GoFundMe, IndieGogo, and all those other I-would-like- some-of-your-money-please websites, there are likely more bucks than ever before being donated directly to individual dogs in need.
With all that unmonitored money pouring in, what ensures that it’s going to the rightful place — namely, helping the dog in question? What ensures any surplus won’t end up going to the dog owner’s kitchen remodel? What’s to guarantee that the sad dog story is even true in the first place?
In a word, nothing.
Just as the Internet has made us all published journalists, photographers and autobiographers, it has given us an easy route to becoming professional fund-raisers.
What gets lost in that transition is knowing who we can trust.
We can only cross our fingers and hope that those engaging in outright fraud get caught, that those soliciting funds to help a dog don’t get too greedy, and that money sent in by good-hearted people seeking to help a dog actually goes to helping a dog.
It’s a fuzzy area — legally and morally. What accounting, if any, does a private citizen raising money to help a dog owe those who contribute?
In Oregon, at least, the answer seems to be some, at least in the view of the state Attorney General’s Office.
Since January, the office’s charitable activities section has been looking into how Nora Vanatta spent, and is spending, all the money sent in to help Obie — the 77-pound dachshund she adopted and whose weight loss program became a much-followed story.
Vanatta, a veterinary technician who lives in Portland, never purported to be affiliated with a nonprofit, but she did seek and accept thousands of dollars from people around the world who were inspired by Obie’s story.
Vanatta initially fostered Obie, after reading about him on the Facebook page of Oregon Dachshund Rescue.
After Obie’s story went viral, the rescue sought to get the dog back, and filed a lawsuit. The case was later settled, and Vanatta was awarded permanent custody. (Obie is down to 22 pounds.)
Meanwhile, money — Vanatta won’t say how much — continued to come in, $15,000 of which Vanatta says was spent on lawyers she hired to fight the custody battle. Some of it went to pay for $80 bags of specialty food Obie required, and a $1,500 skin-reduction surgery.
Since January, Vanatta has been answering questions from the Attorney General’s office, which began looking into the matter after receiving complaints about how she was spending the funds, and is now in the process of working out an agreement with her.
“They wanted everything – copies of every penny in, every penny out,” she told the Oregonian.
The Attorney General’s office won’t identify the source of the complaint, and it says no wrongdoing was found in how Vanatta has spent the funds so far. (Apparently, nobody in that office full of lawyers had any problem with all the money that went to lawyers.)
But the office does disagree with how she plans to spend the rest. (Obie’s PayPal account was closed last year.)
Vanatta says the office objects to her using the money to help individual dogs with medical needs, which is maybe a little ironic given the money was raised to help an individual dog with medical needs. The Attorney General’s office frowned upon her giving $2,000 to a family she met at the Tualatin veterinary clinic where she works to help them pay for their dog’s back surgery. Instead, the office wants her to give the money away to established nonprofits, and wants to set a deadline.
The case raises lots of interesting questions, and some disturbing ones.
We’re all for the attorney general keeping an eye on such fundraising drives; slightly less for that office dictating what good causes should receive the remainder of the money, and when.
We agree with Vanatta’s reasoning on that: “I strongly believe you do not have to be a nonprofit to do good,” she said.
What bothers us most, though, next to Obie’s previous owners letting him get so morbidly obese, is how much of the money donated has gone to lawyers — $15,000 on the custody case, another $11,800 for lawyers to represent Vanatta in the attorney general’s investigation.
Obie may be becoming a slimmer dog, thanks in part to donations from the public, but, as always, lawyers — gobbling up the bulk of the donations — just keep getting fatter.
Posted by John Woestendiek September 19th, 2014 under Muttsblog.
Tags: abused, accounting, adoption, animals, attorney general, campaigns, charitable, charities, crowdfunding, dachshund, dog, dogs, donations, dying, foster, fraud, fundraising, gofundme, internet, investigation, money, monitoring, nora vanatta, obie, oversight, pets, raising, rescue, sick, social media, surgery, trust
I rescued dozens, possibly hundreds, of pets from certain death the other night.
But before you call me a hero, or saint, you should know I only did it on Facebook, and only in a video game.
Pet Rescue Saga is the popular new puzzle game, downloaded more than 150 million times and playable on Facebook and through apps. It’s free, at first, but then, like a drug dealer who has handed out samples to get new clients hooked, it starts charging you to play more, or play more effectively, or to reach greater highs.
The game comes from King.com, the makers of Candy Crush Saga, which is similar and reportedly equally addictive.
When invitations to play Pet Rescue Saga first started showing up on my Facebook page, I wrongly assumed — given most of my Facebook friends are die-hard, do-gooding animal lovers — that it was a game that somehow was related to, or benefited, animal welfare causes.
It’s not, and it doesn’t.
There might be some unintentional similarities to the real world of animal rescue, such as walls being put up in front of you, and things piling up faster than you can handle them. But “Pet Rescue Saga” isn’t about rescuing pets in the animal welfare sense of the word. It’s mainly about busting blocks, and then more blocks, and then more blocks, by clicking on them to ensure that the “adorable” little pets atop them don’t get squished.
Given video games have a reputation for catering to our basest instincts — chopping off heads, running people over in cars and the like — I had hopes, especially when Facebook friends kept inviting me to play, that this one might actually be about a noble pursuit, or might even be educational.
No such luck. What it teaches us about pet rescue is that we can save animals by matching two or more blocks of the same color.
Still, I ended up spending an hour playing it on Facebook, which annoyingly notified me to “share” every time I passed some friend’s record, before it got to the point where further play would require an investment of money. (That — having to fork up some money — generally prevents and/or cures any addictions to which I might fall victim.)
There are hundreds of levels of the game, and the higher you go (or the more you spend) the more tools you get to “save pets” — like sizzling rockets, hammers and exploding bombs.
In playing it, one becomes so focused on the blocks that he forgets about the animals. The endangered animals really seem a well-contrived afterthought, as if the gamemakers thought putting pets in need of rescue atop the stacks of blocks — as opposed to pots of gold or damsels in distress — might give it some relevance, or, pet rescue being a popular cause, add to its popularity.
“Wait! Don’t forget about the animals! ” says a review of the game on gamezebo.com. “Some levels of Pet Rescue Saga have dogs, pigs, and pigeons trapped on stacks of blocks, or wedged in columns. When you successfully clear away blocks, said animals drop safely to the ground. However, since many levels of Pet Rescue Saga scroll vertically, the animals on tall columns are in constant danger of getting squished on the top of the screen. Nothing ruins your day like the anguished squeal of a piglet.”
Squishing aside, it’s nice to see a game that’s seemingly about rescuing and saving, as opposed to killing and maiming.
It would be much nicer to see a game that was really about rescuing and saving animals, or that really taught compassion, or at least tried to.
I’m not necessarily saying the makers and marketers of the game are trying to capitalize on tender-hearted pet lovers, or that they mislead people to think the game might have some legitimate connection to the actual world of animal rescue.
But, after playing the game, I did start receiving emails from the gamemaker — far too many emails — with subject lines like: “Pets in danger. Help them now!” Clicking on the link in the email took me directly to the game’s Facebook app.
I don’t keep up much anymore with the latest developments in video games. So I don’t know if phony altruism is the latest video game trend: Bust up the blocks and find a cure for cancer. Bust up the blocks to feed the starving children.
Maybe there are some truly altruistic video games out there. The Game Show Network came close to that last month when it introduced Pet Pals Slots, a limited-edition game on Facebook. It earmarked a portion of money made from gameplay in November — up to $30,000 — to go to Best Friends Animal Society, providing food, medical care and shelter for animals at the organization’s Utah sanctuary. In other words, while playing a mostly mindless game, those who played Pet Pals Slots, at least in a way, were saving pets.
Video games, with exceptions, are rarely educational, and I don’t really expect them to serve as our moral compass. (More often they seem aimed at sending that compass haywire.)
And of course they’re not obligated to share the wealth they make with any deserving causes they borrow their themes from.
But how cool would it be to see — in addition to less squishing — more of that?
Posted by John Woestendiek January 9th, 2014 under Muttsblog.
Tags: animal rescue, animal welfare, animals, app, blocks, bombs, candy crush, cause, contributions, crushed, dogs, donations, exploit, exploiting, facebook, game, games, hammers, king, levels, mission, money, pet, pet rescue, pet rescue saga, pets, philanthropy, pigs, profits, reality, rescue, rockets, share, video
A California casino manager was charged with animal cruelty after police reviewed a surveillance video they say shows him purposefully running over his estranged wife’s Chihuahua with his car.
Michael David Parker, 45, was arrested Jan. 3, a day after police found the remains of a dog inside a bag in an alley in Hawthorne.
The police investigation led to the surveillance tapes, which authorities say show Parker opening the trunk of his car, in which the dog was apparently being held, getting back in his car and running the dog over.
KTLA in Los Angeles, which aired the less gruesome portions of the video this week, reported that Parker’s estranged wife, Olga, believes her husband killed “Cow Cow” in retaliation for not giving him money from their retirement fund.
“If someone would do that to a dog… what would he do to my kids?” she told KTLA.
The couple’s divorce settlement is reportedly still pending, and they have three children, aged 6, 12 and 15.
According to the Daily Breeze, Parker is the facilities director of the Hustler Casino in Gardena. He posted $20,000 bail and faces a March 25 arraignment. Parker told detectives it was an accident, and he didn’t see the dog.
Police say the video indicates otherwise. “You can see him swerving toward the dog,” Hawthorne police Lt. Scott Swain said. “Parker backs his vehicle up, and then appears to accelerate rapidly, steering directly toward the dog. Cow Cow is run completely over.”
The couple’s two dogs, Cow Cow and Lucky, lived in their vacant house in San Pedro, and Olga Parker stopped by every day to feed them. Lucky is missing, she says.
Posted by John Woestendiek January 8th, 2014 under Muttsblog, videos.
Tags: alley, animal cruelty, animals, california, cameras, car, casino, chihuahua, cow cow, cruelty to animals, dispute, divorce, dog, dogs, estranged, hustler, killed, los angeles, lucky, michael david parker, money, pets, run over, surveillance, video
You can call me Fuddy Duddy. You can call me Party Pooper. This Halloween, like every Halloween, I find myself put off by the effort, and money, we Americans put into dressing up our dogs for the occasion.
In trying to figure out why I feel that way, I can pin down four reasons.
One is the annoyance, and safety risk, elaborate costumes can cause for dogs. Two is that our dogs, though they might register their displeasure, don’t get to vote on being dressed up solely for the amusement of ourselves. Three is we’re tinkering, if only for a night, with something that’s already perfect. Dogs don’t need costumes any more than Mona Lisa needs a makeover.
And four is the pipedreamy thought that the $300 million we spend on costumes for pets every year could do a lot of good if it could somehow be funneled to some worthy dog-related cause.
A not-overly-elaborate costume, worn by a dog for a few minutes, doesn’t bother me. But we tend to take things to extremes when we get into decorating mode — resulting in using dyes to make them look like other animals, or, as in the case above, TV characters.
“Creative dog groomer” Catherine Opson appeared on “Jimmy Kimmel Live” Tuesday night, showcasing five of her designs — a dog transformed into a koi pond, one dyed to resemble a leopard, one zombie, one depicting nearly the entire cast of Sesame Street, and another depicting characters from the Simpsons.
Her work is impressive, and a small part of me thinks it’s kinda cool. She uses safe dyes, and the dogs, at least while on air, didn’t seem too humiliated (though they were mostly poodles).
But the larger part of me (and I’m not referring to my stomach) can’t help but feel a little troubled by what seems our increasing tendency to, more and more elaborately, decorate our dogs.
Every October, the news media, websites and blogs go nuts when it comes to costumed dogs, promulgating more of the activity. (ohmidog! is proud to be the only dog blog in the galaxy that has made it, until now, all the way to Halloween without doing so.)
If there is any creature that is entertaining and endearing enough just as it is, it is a dog. If there’s any creature that doesn’t need a makeover, it’s a dog. If there’s any creature we should be able to accept, savor and celebrate just as it is, it’s a dog.
Posted by John Woestendiek October 31st, 2013 under Muttsblog, videos.
Tags: 300 million, americans, amusement, animal welfare, animals, behavior, catherine opson, characters, costumes, creative groomer, decorate, decorating, dog, dogs, dyeing, dyes, entertainment, grooming, halloween, jimmy kimmel, jimmy kimmel live, koi pond, leopard, money, pets, sesame street, simpsons, species, spend, the barking dead, zombies
The Oklahoma tornado victim whose missing dog emerged from the rubble in the middle of a TV news interview may get another prayer answered.
Barbara Garcia’s Scottish terrier, Bowser, was spotted under a pile debris by the news team interviewing her after she lost her home in Moore.
“Well, I thought that God had just answered one prayer, to let me be OK,” Garcia said after freeing her dog. “But he answered both of them.”
Now, those touched by the scene, which went viral on the Internet, have donated enough money to make a new home a possibility.
A fund set up to help her get back on her feet and under a new roof was approaching $40,000 as of Monday night, just $10,000 short of its $50,000 goal.
“We’re still looking for a corporate sponsor who will match funds donated, so we can make the dream of building a new home for Barbara and Bowser a reality. Not only did Barbara lose her home, her daughter did as well,” said Erin DeRuggiero who’s spearheading the fund drive.
According to CBS News, the clip of Bowser emerging from the rubble has been viewed more than 3 million times.
“All of the other things … you know, one by one they can be replaced. A lot of it wasn’t even important, but I couldn’t replace him,” Garcia said in an interview.
Garcia didn’t have homeowner’s insurance.
“I was really just compelled, personally, to do something,” said DeRuggiero. In the first five days of the fundraiser, more than $35,000 was raised.
“Before the CBS piece aired, I didn’t know Barbara Garcia personally, but was incredibly moved by her story and of her reunion with her sweet dog,” DeRuggiero wrote on the Gofundme page. “… My goal is to ease her recovery, raise enough money to help her start to rebuild or relocate her life, and above all else, to show her that ‘life in the big city’ also means helping one another, even from 1500 miles away.”
Garcia says she’s overwhelmed by the support: “I didn’t know I was that important. Really, truly, I didn’t. I just thank everybody,” Garcia said in a follow-up interview with CBS News.
The “Build Barbara Garcia a Home” fundraising page can be found here.
Posted by John Woestendiek May 28th, 2013 under Muttsblog, videos.
Tags: animals, barbara garcia, bowser, bowsie, campaign, dog, dogs, donate, donations, drive, fund, interview, live, money, moore, oklahoma, pets, raised, scottish terrier, television, tornado, tv, victim, viral
David Gizzarelli took in more than $17,000 in donations from big-hearted dog lovers in what he described as an attempt to save his dog Charlie, who was deemed dangerous after attacking a National Park Service horse.
But his attorney says Gizzarelli is unable to help out with the $9,000-plus tab for veterinary care, feeding and shelter that Charlie, an American Staffordshire terrier, has received since last August, when he was taken into the custody of animal control in San Francisco.
Apparently the $17,000 that was donated was spent on attorney fees, paying for the horse’s vet bills and “other living expenses.” That’s what Gizzarelli’s new attorney says, adding that his client can’t afford to help pay the bill and is currently sleeping in his car.
On Monday, U.S. District Court Magistrate Judge Nathanael Cousins ordered Gizzarelli to pay anyway — specifically, half of the costs for boarding and treating Charlie since the incident.
Gizzarelli is still raising money to “help save Charlie” — via a Facebook page and his Help Save Charlie website — even though he has relinquished ownership of the dog, who is now in foster care and will likely end up in an adoptive home or sanctuary.
Until his court appearance, he had not provided any accounting of where the donated money went, according to the San Francisco Examiner.
Charlie has been in the custody of Animal Care and Control in San Francisco since August, when he was deemed “vicious and dangerous” by the police department. The cost for housing him and providing veterinary care for an earlier injury totaled $9,808 as of Monday’s hearing.
Gizzarelli, in an earlier settlement, agreed to give up custody of Charlie and attend a hearing to discuss payment for Charlie’s care.
But he kept selling “Help Save Charlie” merchandise and collecting donations even after that. And while Charlie could probably still use help — he hasn’t been deemed adoptable yet — it appears little if any of the donated money has gone for the dog.
Questions during Monday’s hearing revolved around the amount of legal fees Gizzarelli paid to two attorneys, and $3,000 his attorney said was spent on “food, transportation and housing” — apparently for the human, not the dog.
Gizzarelli’s attorney, Orestes Cross, said his client has no money. “My client is on social welfare, living on $422 a month and sleeping out of his car,” told the judge during the hearing. “He fought the fight because he cares about his dog.”
Rebecca Katz, director of Animal Care and Control, says some donors to Charlie are likely upset. “I don’t believe those who contributed expected that money to go toward personal expenses,” she said. Since the settlement, Charlie has been in foster care. According to Katz, he needs several more months of training before he can be considered for adoption or placed in a sanctuary.
Gizzarelli faced federal assault charges after the attack on the police horse, but according to the U.S. Attorney’s Office those have been dropped.
(Photo: Help Save Charlie Facebook page)
Posted by John Woestendiek April 24th, 2013 under Muttsblog.
Tags: accountability, accounting, american staffordshire terrier, animal control, attacked, avid gizzarelli, bills, care, charlie, court, donations, donatoins, donors, expenses, facebook, feeding, help save charlie, horse, magistrate, money, national park service, park service, san francisco, shelter, veterinary, website