This year’s crop of Super Bowl ads was disappointing — and not just because there weren’t enough commercials with dogs in them.
I counted two ads in which dogs played a significant role, compared to nearly a dozen featuring celebrities, among them Alec Baldwin, Jeff Goldblum, Helen Mirren, Amy Schumer, Anthony Hopkins, Seth Rogen, Christopher Walken, Kevin Hart, Willem Dafoe, Liam Neeson, Ryan Reynolds and Drake.
And throw in a dizzying amount of special effects.
Yes, there was that stampede of dachshunds, all in hot dog costumes, making a mad dash for the Heinz family of condiments:
And there were those dogs scheming on how to get their paws on some of the Doritos displayed in the grocery store.
Neither of those knocked me out, and they pale in comparison with some of the far more funny, far more human, dog ads of previous Super Bowls.
Several other ads featured dogs in small supporting roles — in an ad with singing sheep, and in one where a town seems to occupied nearly entirely by clones of Ryan Reynolds (as if we’re not already seeing enough of the real one of him).
Then, too, a dog was part — and I do mean part — of my least favorite dog-related Super Bowl ad.
Mountain Dew, in an ad for its new beverage, Kick Start, unveiled a puppy-monkey-baby that looked like it would be more at home in a bad acid trip. I can only assume its creators had a little too much Kick Start during their creative process.
I didn’t keep a tally, but I’m pretty sure monstrous or otherwise fictional creatures far outnumbered dogs in this year’s ads — just as special effects far outnumbered moments of humanity, and flash far outdistanced substance.
I won’t show you the worst of them — that pink blob of bulging intestines wandering the stadium in search of a free bathroom. Nor will I mention the name the prescription drug it advertised. I’ll just remind you that Super Bowl ads cost $5 million per spot — and that’s just for the time.
Throw in the production costs involved with having a celebrity or animated intestinal blob tout your product and you’ll begin to understand why you probably won’t be paying bargain prices for anti-diarrhea meds or your next Hyundai.
All in all, Super Bowl ads this year left me unimpressed, feeling a little cold, and feeling a little old. They often left me creeped out — and I include the “Super Bowl babies” in that group. (Is the NFL so hard up for something to brag about that it must boast that the big game makes people copulate?)
This year’s ads left me longing for some of those ads of previous years — when dogs were dogs, and men were men, and internal organs stayed inside us.
Not being a big fan of talking dogs, dogs in costume, or dogs being part of some monstrous hyperactive multi-species hybrid, I didn’t really have a favorite dog ad among them.
Instead, I’d have to give this year’s top honors to the Subaru ads featured during the Puppy Bowl.
(You can find more of our Woof in Advertising posts here.)
Posted by John Woestendiek February 8th, 2016 under Muttsblog, videos.
Tags: advertising, alec baldwin, amy schumer, animals, Anthony Hopkins, baby, celebrities, Christopher Walken, commercials, dogs, dogs in advertising, doritos, Drake, heinz, Helen Mirren, humanity, hyundai, intestines, Jeff Goldblum, Kevin Hart, kia, kick start, Liam Neeson, marketing, monkey, mountain dew, pets, puppy, puppy bowl, puppy monkey baby, puppymonkeybaby, Ryan Reynolds, Seth Rogen, special effects, subaru, super bowl, super bowl 50, super bowl ads, Willem Dafoe, woof in advertising
Carol Prisant, though she grew up in a less than pet-friendly home, was pretty sure she was a dog lover, but it took awhile for her to get it right.
With humans, on the other hand, she appears to have succeeded the first time, and her 42-year marriage to husband Millard is the other ongoing theme of her often hilarious, often poignant, but never syrupy memoir.
While the book is about love and loss and dogs — all subjects prone to sappy treatment — Prisant’s sense of humor, honesty and willingness to admit she may not have always been the perfect pet owner make for some fun and refreshing reading.
Prisant, when it comes to the pets in her life, starts at the beginning — with the goldfish that her pet-challenged mother flushed down the toilet, a stinky dime store turtle she subsequently released into the wild, a bird whose toes fell off after she brought it home from Woolworth’s and a monkey that fell in love with her husband’s leg.
Eventually she and her husband work their way up to dogs, including Cosi, a Jack Russell terrier, Fluffy, a purebred collie, and Blue and Billy and Emma and Jimmy Cagney and Juno — to name a few.
All of them had their idiosyncrasies. Some, she admits, were more than they could handle. Some moved on to new homes, and new ones would arrive — up to and after the death of her husband.
“Dog House” is more than a book about dogs, though. It’s about the love of a mother for her son, and, most of all, a wife for her husband.
Prisant is the American editor of the Condé Nast publication The World of Interiors, and author of “Good, Better, Best,” ”Antiques Roadshow Primer,” and “Antiques Roadshow Collectibles.”
(For more news and reviews of dog books, visit our “Good Dog Reads” page.)
Posted by John Woestendiek May 22nd, 2010 under Muttsblog.
Tags: animals, books, books on dogs, carol prisant, death, dog books, dog house, dogs, goldfish, good dog reads, gotham, grief, jack russell terrier, loss, love story, monkey, ohmidog!, penguin, pets, turtle
An orphan monkey at a Chinese Zoo was being bullied by bigger primates, so zookeepers gave the little fellow his own personal guard dog.
Keepers at Jiaozuo City Zoo said the monkey was always being picked on, and that they had intervened to save his life several times.
“So we put a dog in the monkey cage, hoping he can protect the orphan,” a zoo spokesman told the China News Network.
The zoo said the dog, Sai Hu, does his job well.
“Whenever the baby monkey gets bullied, he dashes up and drives the others away. And the baby monkey is also very smart. Each time he smells danger he runs to jump on the dog’s back and holds on tight.
“The alpha male monkey has been really unhappy since we sent in Sai Hu. He tried to organize several ambushes on the little monkey, but they all failed because of the dog,” added the spokesman.