Tag: night out
We’re not too wowed by the car, or by this new commercial for it, but seeing a pit bull in a Cadillac ad — even though his appearance is far too brief — is something to celebrate.
We love that a car company like Cadillac is featuring a pit bull in an ad. We only wish it would have featured more of the dog and less of the good-looking, well-dressed hipster guys.
The ad, dubbed “Night Out,” opens with two guys in stylish duds playing baseball at night when a third friend stops by to pick them up in his Cadillac XTS.
Driving along, they come across what appears to be a farmer, or some other old, salty sort in a cap and flannel shirt, standing in the rain, apparently the victim of car trouble, or pick-up truck trouble.
They give him, and his pit bull, a ride.
Then they all go to a diner to eat, apparently leaving the dog in the Cadillac. Inside, they get the urge to do some dancing. The farmer, waitress, and eventually the whole crowd, join in.
Next we see the Cadillac driver heading home by himself as the sun comes up, passing through some unexplainedly scenic rural countryside on his way from the diner to his high-rise apartment.
He stops the car, and gets out to throw something even though the dog is no longer there to chase it.
We’re not sure what happens to the farmer, dog and fashionable friends, but the Cadillac owner returns home to his ritzy apartment building where the doorman asks, “Another big night on the town?”
The ad — unless we’re missing something — doesn’t seem to have the greatest story line. It’s not real easy to follow, and the diner dancing is a little goofy. But they did get one thing right — the dog.
(To see all our “Woof in Advertising” posts, click here)
Posted by jwoestendiek January 17th, 2013 under Muttsblog, videos.
Tags: ad, advertisement, advertising, animals, cadillac, commercial, dogs, dogs in advertising, marketing, night out, pets, pit bull, woof in advertising, xts