Tag: nitro

Woof in Advertising: Suzuki’s Super Bowl ad

Here’s another preview of an upcoming Super Bowl ad, starring dogs.

That makes at least four that we know of during this year’s big game — two for cars, one for shoes and one for beer – that are using dogs (as opposed to scantily clad women, digitally altered babies and celebrity bimbos) to make the sale.

If that’s not a trend, I don’t know what is.

This one, called “Sled,” is American Suzuki Motor Corporation’s second Super Bowl ad — for its all-wheel-drive 2012 Suzuki Kizashi sport sedan.

The canine star of the ad — or at least the one sitting in the front seat, tapping his paw to the music – is Nitro, an eight-year-old husky from Vancouver who now lives in Okotoks, Alberta.

The ad also features actual Inuit actors, the song ”Party Still Jumpin’” by BKM (Benjamin Kahle Music), and lots of majestic countryside.

It was filmed in Kananaskis Country in Alberta, according to the Vancouver Sun.

“I have to say he loves to act and he loves to go to work. He’s an actor dog,” Flo Krisko said of Nitro. Krisko trained all of the dogs in the ad at Alberta Film Animals in Okotoks.

Nitro is owned by Krisko’s neighbour. He was featured in the 2007 film “Christmas in Wonderland” and will be in upcoming episodes of the CBC show “Heartland.”

(To see all our “Woof in Advertising” posts, click here.)

Injuries rampant at West Virginia dog track

Anti-dog racing groups say Mardi Gras Casino & Resort in Nitro, West Virginia, has had an alarming number of greyhound injuries over the past six years — more than one a day.

West Virginia Racing Commission records analyzed by Massachusetts-based Grey2K USA show that, in addition to 1.4 injuries a day, 152 dogs were euthanized during that period, only seven of those because of illnesses.

Carey Theil, executive director of Grey2K, the anti-dog racing agency that spent years trying to obtain the records, told the Charleston Daily Mail that the numbers are the highest the group has seen at any U.S. track.

An ASPCA spokesperson called the figures “appalling.”

Track executive Dan Adkins said the number of injuries has dropped the past two years and is near the national average.

Adkins insists dog health is a top priority for the track’s parent company, Hartman and Tyner Inc. of Hallandale, Fla. Out of more than 43,400 racing starts last year, he said, there were only 25 deaths.

The records show about 750 broken bones, and more than 300 career-ending injuries.

Grey2K says the true number could be even higher than state records indicate because more than 13 months of data is missing. The Racing Commission told the Daily Mail it could not find those records.

Police dog Nitro gets his job back

nitroNitro, a police dog in Aberdeen, Washington whose job was eliminated in a series of budget cuts, will be back on the beat next week.

Police Chief Bob Torgerson said a community fund-raising drive netted $57,000 — enough to rehire Nitro and also pay for a car, kennel and equipment for the department’s K-9 program.

Nitro’s job was eliminated in May, amid growing unemployment in Grays Harbor County and the closing of a Weyerhaeuser plant, which left the city with fewer tax dollars.

Officer Steve Timmons, Nitro’s partner, said the dog didn’t understand what was happening when he was first laid off.

“When I go to work, he runs to the door like we’re leaving and I have to leave him there. So it’s tough,” Timmons told TV station KOMO.

When members of the community heard about Nitro’s layoff, they raised enough money through private donations to reinstate the program.

In his four years on the force, 6-year-old Nitro has helped bring nearly 40 suspects to justice.