Among many “old school” and unprofitable practices here at ohmidog! is my tendency to treat advertisers like well-trained, perhaps overly-trained, dogs — insisting they stay in their place and don’t dare venture into our editorial columns.
I will let my big old dog in bed with me, and I gladly do so every single night. But when it comes to advertisers, don’t even think about it.
So what’s this T-shirt doing here — in the space that I, way too ethical for my own good, so haughtily reserve for news matter?
For one thing, it’s kind of cool.
For another, with these T-shirts being the biggest ad ever to appear on our pages, I thought it would be a good time to explain this website’s approach to advertising.
(It is not one I recommend to anyone seeking to make money through their website.)
Basically, this middle section of the website is for news, and despite many requests from advertisers to link to their services and products here, I just don’t do it, because it strikes me as sleazy and deceptive.
The rightside column, with all those logos, is for non-profit animal welfare and animal rescue groups, and serves to link the public to their websites. There is no fee for that.
The leftside column, the one clearly marked “advertisements” is for, you guessed it, advertisements.
When ohmidog! started, seven years ago, the hope was that advertising would cover the costs, and maybe even lead to a profit.
That almost worked when we were headquartered in, and focused on, Baltimore.
Then we went and hit the road and ended up living in North Carolina. A few of those local Baltimore ads remain, but I no longer charge those advertisers — partly out of gratitude for helping us get off the ground, partly because fewer Baltimore eyes will see their ads.
Today, most of our ads, including the t-shirt ad at the top, are what are called affiliate ads.
The advertisers pay nothing for them, but if a reader clicks on one of them, and ends up buying something during that visit, the company sends a percentage of their profits my way — generally pennies on the dollar.
So far, those pennies haven’t amounted to much. And as business models go, ohmidog! — even when I wanted it to make money — has always been a prime example of how not to run a website.
We’ve always been all about the content (though I prefer the word “stories), and, while I don’t promise much else, we always will be — without any ads popping up on you, without any links misdirecting you.
What I started out doing for fun and profit, is pretty much becoming just about the fun.
In the months ahead, I’ll qualify for — and plan to start receiving — early social security. So I can only make so much money before having to turn over all the rest to the government.
So, if you must buy a T-shirt, go ahead and click on it, or any of the others now featured in our banner ad.
Just don’t buy too many.
(Photo: The I Love Dogs Site / Sunfrog.com)
Posted by John Woestendiek August 11th, 2015 under Muttsblog.
Tags: ads, advertising, affiliate, animals, business, dog, dog websites, dogs, editorial, ethics, love, ohmidog!, pets, profits, rescue, t-shirts, websites
Some regular readers may have noticed that ohmidog! — after six years of trying to stay on top of what’s transpiring in the world of dogs — has become a little less daily of late.
Expect that trend to continue in the weeks ahead.
I’m scheduled for heart bypass surgery next week, followed by a recovery period that could keep me quiet for a couple of weeks more.
After that I plan to resume barking and blogging about all things dog.
As for my muse and co-dependent, Ace (pictured above), he’ll be staying a while with a cousin who lives nearby.
I’ll be looking forward to his return (not to mention mine), and to getting back to writing some.
Thanks for your thoughts and continued support.
A friend recently emailed me this poster she came across online — because the dog with the noose around his neck is the spitting image of my dog, Ace.
Or is it Ace?
For a while, I thought it was my dog, and wondered whether someone had copied one of the many photos of him that have appeared on ohmidog! and elsewhere, and then photoshopped a noose around his neck.
It reminded me of a photo I took of him in Montana about seven years ago, but that was noose-less, and in the middle of a snowstorm (hence the downward cast face). I guess snowflakes can be removed as easily as nooses can be added, though.
I have no problem with the message on the poster, even with its misplaced comma: “Abandoning a dog, means killing it.”
That is, usually, the case.
But, if it is my dog, and my picture, someone should have checked with me first before looping a noose around his neck — even if it was done only through photo manipulation.
Is it Ace? I’m not sure. (That’s him to the left.)
The dog in the poster looks like him, with his big head, little ears, and high-rise legs. And that seemingly contemplative pose is one Ace strikes frequently.
Then again, the dog in the photo might be just a little grayer around the muzzle than he is.
To try to get to the bottom of it, I turned to tineye.com a reverse image search engine that allows you to play detective on the Internet by uploading a photo and getting a list of websites on which it has appeared.
It, after searching 5.283 billion images in an amazing 0.001 seconds — which is harder than I will ever work — found six results.
Three of them were in English, and two were this French version:
Another one was in Italian, and it was the one that had been on the web the longest.
I clicked on that link and it took me to an Italian government webpage, listing public service campaigns the government had sponsored over the years.
The Ace lookalike appeared in a 2011 campaign aimed at informing the public that abandoning dogs is illegal, and that abandoned dogs usually die.
The slogan,”Chi abbandona un cane lo condanna,” means roughly that one who abandons a dog is condemning that dog to death.
The campaign made use of billboards and TV and radio spots, with most of the publicity coming at peak times of holiday travel. As a computer-translated version of the web page explained:
“It was decided to carry out the campaign at this time in view of the fact that the problem of stray dogs is sharpened so evident during the summer, when they touch the peaks of dropouts due to the difficulty of managing the presence of the animal in a recreation area.”
I’m sure it makes more sense in the original Italian.
What did come across clearly were the potential punishments for dog abandonment — a year in prison, or a fine of up to 10,000 Euros.
If that is Ace helping make the Italian public more aware of the problem, I’m proud to have him serve in that capacity. If it’s not, I can only assume it’s another Rottweiler-Chow-Akita-pitbull mix).
With Ace being a mix of four breeds (according to DNA tests) it’s not as common as it is with purebreds to come across nearly exact replicas of him. But I have seen a few doppelgangers.
One thing I found while researching “DOG, INC.,” my book on commercial dog cloning, was that — rather than spending $100,000 to have your dog replicated in a laboratory in South Korea — you can generally find a lookalike in a shelter, if not in your hometown, probably not too far away.
I’m guessing Ace is not the poster boy in this case, and I’m assuming that Italy used an Italian dog for its public service announcement.
As for the Ace photo it reminds me of, it’s on my other computer — the one that’s not working right now — so I can’t call it up and compare. And the post I may have used it in apparently tunneled its way out of the Internet (which is the only way of escaping).
If anyone in Italy knows about the dog in the photo — assuming an English to Italian computer-translation of this account makes any sense at all (and I bet it doesn’t) — get in touch with me at email@example.com.
Posted by John Woestendiek June 3rd, 2014 under Muttsblog.
Tags: abandon, abandoned, abandoning a dog means killing it, abandonment, ace, altering, american, animal welfare, animals, awareness, campaign, dogs, french, government, homeless, image, italian, italy, john woestendiek, noose, ohmidog!, pets, photograph, photographs, photos, photoshop, poster, psa, public awareness, public service announcement, rescues, reuse, reused, share, shared, shelters, slogans, stray
‘Twas the night before Christmas and all through the house
Not a computer was working, not even a mouse
The connections were tight, all plugged in with care
But even after rebooting, my desktop was bare
There was no way to email, no access to data
No Facebook on which I could update my status
Without any Internet, there was no way to Tweet
And that Obamacare deadline would be tough to meet
There was no YouTube, no Google, no Huffington Post
No Instagram, or Tumblr. I missed Amazon most
For last-minute gifts, there was no online shopping
That meant going outside to do some store hopping
The traffic was awful, but lucky old me
I found what I needed at Target for cheap
It was with things looking up and with nothing to fear
That I handed my credit card to the smiling cashier
Back home I felt something quite close to bliss
My computers were working, my shopping finished
But my website I learned was nowhere to be found
The server had crashed, I realized with a frown
I had a poem in my head, some good cheer to spread
But ohmidog!, on the web, was for all intents dead
I started shouting un-Christmas like phrases:
Dagnabbit, gosh darnit, fiddlesticks, what the blazes?
Far be it from me to say there is no St. Nick
I don’t think his magic is all just a trick
What I believe in much less is the Internet
For something to count on, your dog’s your best bet
(ohmidog! wishes all its readers the happiest of holidays, and apologizes for recent server-related downtime.)
(Image: From the Etsy website of artist Todd Young)
Posted by John Woestendiek December 24th, 2013 under Muttsblog.
Tags: 'twas the night before christmas, animals, christmas, computers, dogs, greetings, holidays, internet, obama care, ohmidog!, pets, poetry, seasons, servers, shopping, target, technology, web, websites
My dog Ace is always pretty cooperative — you might even say a ham — when it comes to having his picture taken.
But last week he went so far as to provide not just the photo op, but the frame.
We were wandering around historic Reynolda Village in Winston-Salem, where he generally checks each shop’s doorstep for water bowls or treats, then peers inside to see if anything of interest — i.e., food related — is going on.
When we came to Village Smith Galleries, an art and framing shop, it was closed, but Ace hopped up on a bench at the entrance. Both sides of the front step were surrounded by lattice, allowing opportunities for him to present his good sides (and there are many) in a pre-framed manner.
In case you can’t read it, that bandana he’s wearing — he got it as a going-away gift — says “I’m smarter than your honor student.”
Sometimes I wonder how true that might be.
Posted by John Woestendiek May 3rd, 2013 under Muttsblog.
Tags: ace, animals, art, dog, dog photography, dogs, frame, framed, frames, framing, north carolina, ohmidog!, pets, photo, photography, photos, reynolda, reynolda village, travels with ace, village smith galleries, winston-salem
Long Road, Short Legs
When the road
And your legs
You might end up
The plus side is
You’re wiser now
(Sometimes, the poet within wins. To read all his verse, click on the logo to the left.)
I printed out and framed this photo of Ace amid the buttercups — taken at Reynolda Gardens in Winston-Salem — to give to my mother today.
I see no reason you shouldn’t get it, too.
Happy Mother’s Day, to moms– and momma dogs — everywhere.
Posted by John Woestendiek May 8th, 2011 under Muttsblog.
Tags: ace, animals, buttercups, dogs, flowers, happy mothers day, mothers day, north carolina, ohmidog!, pets, photography, reynolda, reynolda gardens, travels with ace, winston-salem