Remember the old Chevrolet commercial — baseball, hot dogs, apple pie and Chevrolet?
Well, decades later, the car company has, for the sake of selling motor vehicles, gotten around to acknowledging another piece of Americana — the dog; specifically, the dog in the pickup truck; more specifically, the dog in a Chevrolet pickup.
And that, they will find out as the new ad airs, if they haven’t yet, is some tricky ground.
It’s one of those topics that raises the hackles of animal welfare activists, some of whom who say under no conditions should a dog be riding in the bed of a pickup , some of whom say it’s acceptable if the dog is crated or restrained, all of whom say riding in the cab would be preferable.
And they are right. For safety’s sake, it probably would be.
Last week, in “Travels with Ace,” the continuing saga of the trip Ace and I are taking across America, we showed you Jake, a golden retriever in Oregon still sporting injuries he received when he tumbled out the back of a moving pickup. We did so without casting judgments or getting preachy, because our road trip is not about how dogs should live in America, only about how they do live in America.
In much of rural America, dogs are still dogs. They roam their property, and perhaps that of other’s, at their will. They chase and sometimes kill wildlife. Some even live, gasp, outside. And they ride in the back of pickups, which virtually all animal welfare organizations will tell you is a bad idea.
The Chevy ad, to its credit, doesn’t show any dogs in the beds of moving pickups, but, even so, I’m predicting it will lead to some lively debate if it airs widely.
On YouTube, it has already started — through Internet comments, gracious and civil as always.
“Cute video, but I wish Chevy wouldn’t advocate the dogs in the back unless in a crate. Since I have seen a dog fly out of the back of a truck on a busy highway, I am traumatized for life. It should be illegal and is some places for your dog to ride loose in the bed of your truck unless you are on your own dirt road on your property with no other cars around and are willing to pay the vet bill if your dog falls out…”
“If I thought for a second my dog would ever jump out, he wouldn’t ride back there. And he doesn’t on the interstate. But on going into town, on rural country roads, and on my ranch, he will always ride in the back and he wouldn’ t have it any other way. MIND YOUR OWN F***ING BUSINESS FAG…”
“Greatest commercial! Too bad liberal know it all’s have created laws against dogs riding in truck beds! Apparently (like most libs) they know what’s best for us, and will make laws accordingly. My dog will ride in the back forever though, they can suck his hairy nuts…”
Besides reflecting how crass anonymous internet banter can get — how Internet commenting has replaced the punching bag as man’s default mode of venting hostilities — the discourse shows the cultural divide that exists in this country, one that’s not so much conservative versus liberal as it is rural America versus the rest.
It’s a generalization, but many denizens of rural America don’t want the rest of America making rules that govern their access to firearms, or how they raise their dogs — from whether they spay and neuter to letting them ride in the back of pickups.
There’s something to be said for letting a dog being a dog — as opposed to spending life on a leash or in a handbag – but is putting Rover in the back of a pickup letting a dog be a dog? In my view, it’s courting disaster.
Yet, while many experts also advise that dogs in cars be crated or restrained, Ace is traveling acoss the country unrestrained in the back of my Jeep.
Maybe that’s why I don’t come down harder on dogs in pickups; maybe it’s a degree of respect for rural ways; or maybe it’s because the surest way to make people become more entrenched in a bad habit is to tell them they can’t do it anymore.
Posted by jwoestendiek November 22nd, 2010 under Muttsblog.
Tags: accidents, advertisement, america, animals, back, bed, chevrolet, chevy, correct, culture, danger, divide, dog, dogs, hazard, injuries, jake, pawlitics, pets, pick-up, pickup, politics, riding, rural, transport, travel, traveling with dogs, truck, trucks
Breed: Golden retriever
Encountered: Sitting in the back of a pickup truck, outside the Paradise Cafe in Port Orford, Oregon.
Backstory: We spotted Jake, patiently waiting in the rain for his master, when we pulled in for some breakfast at the Paradise Cafe. I snapped a quick picture and went inside, taking a seat at the counter — as it turned out, right next to Jake’s owner.
It was a homey little eatery, where regulars have their own coffee cups, lined up on a shelf, and, rather than numerous individual conversations, there’s just one big one, between staff and customers, from table to table. Someone at the counter might say something, and then someone three tables away would chime in. It’s a small town thing.
Jake’s a fine dog, his owner told me while finishing off his breakfast — and not as old as he looks. He had to have his face shaved so he could be stitched up a few weeks ago after he fell out the back of the moving truck.
Despite that, Jake still rides in the back of the truck.
His owner told me that he named Jake after the dog in the song, “Feed Jake,” by the Pirates of the Mississippi.
“It’s a cool song, it’s got bums and hookers and everything,” he said.
I had only a vague recollection of the song, so I looked it up on YouTube:
Posted by jwoestendiek November 17th, 2010 under Muttsblog, videos.
Tags: america, animals, breeds, dog, dog's country, dogs, dogscountry, encounter, feed jake, golden retriever, jake, oregon, pets, pickup, pirates of the mississippi, port orford, riding, road trip, roadside, roadside encounter, roadside encounters, traveling with dogs, travels with ace, trucks
Steven Clay Romero, the man who dragged a dog named Buddy to his death at the Colorado National Monument, received the maximum sentence of three years, the U.S. Attorney’s Office announced Friday.
Romero, 38, of Grand Junction, will spend three years in federal prison, followed by 12 months of supervised parole for aggravated animal cruelty in the dog’s death Dec. 30, 2009, the Montrose Press reported.
He also was fined $500 and ordered to pay $343 in restitution to Buddy’s owners.
The dog, reported stolen from the back of a pickup truck in Delta, Colorado, was found with a rope tied around his neck at the monument. Surveillance photos and marks in the snow indicated Buddy had been dragged behind a pickup truck while still alive.
Romero’s sister, Melissa Lockhart, 32, is charged as an accessory after the fact to aggravated animal cruelty for allegedly attempting to cover up Buddy’s death. Conviction could bring up to three years in prison and a $250,000 fine.
A theft complaint filed against her for stealing the dog was dismissed June 10, court records show.
The torture and killing of Buddy triggered a Facebook site, Demand Justice For Buddy, which as of Friday had 267,713 members.
Posted by jwoestendiek August 1st, 2010 under Muttsblog.
Tags: animals, buddy, colorado, colorado national monument, death, delta, dog, dragged, dragging, facebook, grand junction, justice for buddy, lockhart, maximum, melissa, melissa lockhart, news, ohmidog!, pets, pickup, prison, romero, sentence, steven, steven clay romero, steven romero, stolen, three years, truck
The sister of the man accused of torturing and killing Buddy, a German shepherd who was dragged for miles behind a pick-up truck, now faces charges of stealing the dog the day before it died.
The sister, Melissa Lockhart, 32, told police she took the dog and another one because she thought they had been abandoned, the Denver Post reports.
Lockart, of Fruita, faces felony theft charges. Her brother, Steven Clay Romero, faces animal cruelty charges after Buddy was found dead Dec. 30 at Colorado National Monument with a rope around his neck.
Investigators say the dog was dragged about two miles before it died.
Police say Buddy and another dog were taken Dec. 29 from the bed of a truck in downtown Delta. A witness wrote down Lockhart’s license plate number.
In federal court Monday, Romero told U.S. Magistrate Judge Laird Milburn that he has been harassed in jail by other inmates since his arrest Thursday. Romero is being held without bond in the Mesa County Jail and has been appointed a public defender.
Lockhart, who surrendered to police Saturday, was released on a $5,000 bond.
An online petition demanding the maximum three-year penalty be imposed on Romero if convicted has gathered nearly 16,000 signatures.
Posted by jwoestendiek January 5th, 2010 under Muttsblog.
Tags: animal cruelty, animals, arrest, buddy, charges, colorado national monument, dog, dogs, dragging, federal court, magistrate, petition, pets, pick-up, pickup, second, steven clay romero, stolen, taken, truck, two dogs
Hoping to breathe new life into his business, a Colorado kennel owner bought an old hearse and converted it into a pet limo, adding pick-up and delivery to the services he offers pooches.
Merle Maser, owner of Land of Ah’s Kennel in Fountain, spruced up the old funeral limo with a paint job and uses it to deliver animals to and from the kennel at a cost of one dollar per mile.
Posted by jwoestendiek January 5th, 2010 under Muttsblog, videos.
Tags: animals, boarding, business, colorado, delivery, dog, dogs, fountain, funeral, hearse, kennel, land of ah's, limo, limousine, merle maser, pets, pickup, transportation, video