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Tag: psa

Leave it to Bieber: Pop star urges adoptions

PETA, knowing better than most how much cute and fuzzy things appeal to the public, has tapped Justin Bieber to start in his second public service announcement for the organization.

Justin sings the praises of adopting pets in a PSA whose tagline is, “Animals Can Make U Smile. Adopt From Your Local Shelter.”

According to PETA, Bieber wants his fans to know that buying a dog or a cat from a pet store or a breeder takes a home away from a shelter animal,  3 to 4 million of which end up euthanized in America each year. Buying a dog, PETA says, supports puppy mills, operations in which dogs are raised in cramped, crude, and filthy conditions.

While preparing for the release of his debut album, My World, Bieber devoted some time to talk to peta2 about compassion for animals — something he says his dog Sam helped instill in him. ”We moved to a city where we didn’t really know anybody, so I kinda wanted a friend around. And Sam was kinda like that friend.”

Bieber appears not with Sam, but with a dog named Bijoux in the newest PETA spot.

“It’s really important that people adopt,” Bieber says. “I really encourage going out to an animal shelter or a place where you can get a dog that has been abandoned or doesn’t have a home.”

You can learn more about Justin Bieber and his public service announcement at peta2.com

Anti-dogfighting PSA gives voice to dogs

 

I’m all for giving dogs a voice, I just get a little creeped out when it’s a human one.

Talking dog movies, for example, strike me as another example of making them (dogs) more like us (humans), when they are perfect just as they are — and when they’re not, it’s usually because of something we humans imposed on them.

Nevertheless, this public service announcement from KnockOutDogFighting.org is so well done, and rings so true, and is for such a good cause, it’s worth a look.

The Knock Out Dog Fighting program is an award-winning anti-dogfighting campaign that makes use of professional athletes – professional boxers and fighters who partner with schools, juvenile detention facilities, community centers, community-based organizations, dog trainers, law enforcement agencies and gang prevention task forces with the goal of stopping cruelty and abuse.

The program identifies the underlying reasons kids and young adults are fighting dogs and provides resources and youth intervention programs to address those issues, working to help at-risk youth make better choices and develop empathy for animals.

Jane Lynch speaks out for PETA

Jane Lynch — the only thing I like about “Glee” — has made a public service announcement for PETA.

Lynch, who plays the surly Sue Sylvester, encourages pet owners to spay and neuter their animals.

“The good folks at PETA asked me to say a few words about the importance of good posture and personal hygiene — but I don’t want to talk about that,” she says in the ad. “I want to talk about the 4 million dogs and cats who are euthanized every year because there aren’t enough homes for all of them.”

Lynch also sent a letter to Chicago mayor Richard M. Daley urging him to support the passage of a bill — similar to one passed in Houston, Denver, New York and Los Angeles — that would require dogs and cats to be spayed or neutered.

SPCA in Malaysia goes for funny bone

Here’s a not-too-heavy-handed public service announcement being aired by the SPCA of Malaysia.

The star of the spot is Duke, a former stray adopted by Richard and Chae Lin of the Gardner & Wife Theatre Company. You can read more about Duke, a mutt who has won several obedience awards, on his blog.

The ad, aimed at encouraging spaying and neutering, takes a light-hearted approach to a huge and serious problem — both in Malaysia and the U.S., where more than 6 million dogs and cats are dropped off at shelters each year, about half of whom end up being euthanized.

As the ad concludes: ”There are some things you can’t teach your dog. Be a responsible owner. Neuter or spay your pet.”

PETA withdraws ad offer to Michael Vick

PETA has withdrawn its offer to televise an anti-dogfighting public service announcement with former Atlanta Falcons quarterback Michael Vick after his release from prison, saying it will now do so only if Vick undergoes a brain scan to prove he has changed his ways.

In an e-mail to Vick’s attorneys, PETA President Ingrid Newkirk urged that Vick undergo a brain scan and a full psychiatric evaluation before being eligible to return to the NFL.

“If he passes the test, everyone can truly have hope that he has the capacity to change, and indeed has changed, not just in word but in heart, mind and deed,” the e-mail read. “If that’s so, we will be overjoyed and look forward to having Michael record the spot in July in which he tells dogfighters to get out and explains that cruelty to animals is wrong.”

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