Budweiser’s new public service message encouraging responsible drinking lets a dog make the point:
“Next time you go out, be sure to make a plan to get home safely, because friends are waiting.”
Sure, they could have used a worried spouse, or a cute child, but somehow a dog drives the point home even better. Nobody waits for you like a dog does, and no one seems happier to see you come through the front door.
By using a dog, and making the ad’s ending happy, this public service message avoids becoming heavy-handed, sanctimonious, preachy and blatantly tear-jerking (unlike some of those PSA’s animal welfare organizations produce).
That, and being so on point, are what make it so effective.
In a decade of writing about dogs, and their people, I’ve had many people tell me how their dogs have changed their lives, and made their lives worth living. Some go so far to say their dog helped them move out of a criminal lifestyle or kept them from committing suicide. Dogs give us a reason to live, and a reason to live responsibly.
Dogs make us do the right thing.
Beer does the opposite.
Given alcohol is a factor in nearly a third of all traffic related deaths, there will be those who see some hypocrisy in a company simultaneously bombarding us with beer ads and telling us to drink responsibly.
Some accused the company of just that last week, when Anheuser-Busch, the official sponsor of the NFL season, issued its statement expressing concern about domestic abuse among NFL players, given alcohol and substance abuse play a role in nearly two out of three domestic violence cases, according to some studies.
“We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season,” Anheuser-Busch said in the statement — not directly threatening to end its $194 million relationship with the NFL, but, between the lines, raising that possibility. “We are not yet satisfied with the league’s handling of behaviors that so clearly go against our own company culture and code.”
Both the domestic abuse statement and the responsible drinking PSA came out last week. The latter was posted on YouTube Friday.
Maybe Anheuser-Busch is becoming more socially conscious, or maybe it’s just buffing up its image.
Some may think Anheuser-Busch, both with its domestic violence statement and its responsible drinking PSA, is getting on a high horse it has no right to mount (Clydesdale, maybe?).
“How crazy is this?” Jon Stewart noted last week on The Daily Show. “A company that sells alcohol is the moral touchstone of the NFL.”
That’s one way to look at it: A beer company shouldn’t try to set our moral compass — and has no right to do so.
One could also say — given the social problems its products tend to spawn and exacerbate — that a beer company has every duty to take such actions, and produce such ads.
In any event, we’re glad they made this one, and we hope to see it on television at least as often as we do the Clydesdales.
(Woof in Advertising is an occasional feature on ohmidog! that looks at how dogs are used in advertising. For more Woof in Advertising posts, click here.)
Posted by John Woestendiek September 23rd, 2014 under Muttsblog, videos.
Tags: abuse, ad, advertising, anheuser busch, animals, bud, budweiser, commercial, dog, dogs, domestic violence, drinking, driving, drunk, drunk driving, friends are waiting, hypocrisy, marketing, media, national football league, nfl, pets, psa, public service annoucement, responsibility, responsible, woof in advertising
A friend recently emailed me this poster she came across online — because the dog with the noose around his neck is the spitting image of my dog, Ace.
Or is it Ace?
For a while, I thought it was my dog, and wondered whether someone had copied one of the many photos of him that have appeared on ohmidog! and elsewhere, and then photoshopped a noose around his neck.
It reminded me of a photo I took of him in Montana about seven years ago, but that was noose-less, and in the middle of a snowstorm (hence the downward cast face). I guess snowflakes can be removed as easily as nooses can be added, though.
I have no problem with the message on the poster, even with its misplaced comma: “Abandoning a dog, means killing it.”
That is, usually, the case.
But, if it is my dog, and my picture, someone should have checked with me first before looping a noose around his neck — even if it was done only through photo manipulation.
Is it Ace? I’m not sure. (That’s him to the left.)
The dog in the poster looks like him, with his big head, little ears, and high-rise legs. And that seemingly contemplative pose is one Ace strikes frequently.
Then again, the dog in the photo might be just a little grayer around the muzzle than he is.
To try to get to the bottom of it, I turned to tineye.com a reverse image search engine that allows you to play detective on the Internet by uploading a photo and getting a list of websites on which it has appeared.
It, after searching 5.283 billion images in an amazing 0.001 seconds — which is harder than I will ever work — found six results.
Three of them were in English, and two were this French version:
Another one was in Italian, and it was the one that had been on the web the longest.
I clicked on that link and it took me to an Italian government webpage, listing public service campaigns the government had sponsored over the years.
The Ace lookalike appeared in a 2011 campaign aimed at informing the public that abandoning dogs is illegal, and that abandoned dogs usually die.
The slogan,”Chi abbandona un cane lo condanna,” means roughly that one who abandons a dog is condemning that dog to death.
The campaign made use of billboards and TV and radio spots, with most of the publicity coming at peak times of holiday travel. As a computer-translated version of the web page explained:
“It was decided to carry out the campaign at this time in view of the fact that the problem of stray dogs is sharpened so evident during the summer, when they touch the peaks of dropouts due to the difficulty of managing the presence of the animal in a recreation area.”
I’m sure it makes more sense in the original Italian.
What did come across clearly were the potential punishments for dog abandonment — a year in prison, or a fine of up to 10,000 Euros.
If that is Ace helping make the Italian public more aware of the problem, I’m proud to have him serve in that capacity. If it’s not, I can only assume it’s another Rottweiler-Chow-Akita-pitbull mix).
With Ace being a mix of four breeds (according to DNA tests) it’s not as common as it is with purebreds to come across nearly exact replicas of him. But I have seen a few doppelgangers.
One thing I found while researching “DOG, INC.,” my book on commercial dog cloning, was that – rather than spending $100,000 to have your dog replicated in a laboratory in South Korea — you can generally find a lookalike in a shelter, if not in your hometown, probably not too far away.
I’m guessing Ace is not the poster boy in this case, and I’m assuming that Italy used an Italian dog for its public service announcement.
As for the Ace photo it reminds me of, it’s on my other computer — the one that’s not working right now — so I can’t call it up and compare. And the post I may have used it in apparently tunneled its way out of the Internet (which is the only way of escaping).
If anyone in Italy knows about the dog in the photo — assuming an English to Italian computer-translation of this account makes any sense at all (and I bet it doesn’t) — get in touch with me at email@example.com.
Posted by John Woestendiek June 3rd, 2014 under Muttsblog.
Tags: abandon, abandoned, abandoning a dog means killing it, abandonment, ace, altering, american, animal welfare, animals, awareness, campaign, dogs, french, government, homeless, image, italian, italy, john woestendiek, noose, ohmidog!, pets, photograph, photographs, photos, photoshop, poster, psa, public awareness, public service announcement, rescues, reuse, reused, share, shared, shelters, slogans, stray
This public service announcement from the Shelter Pet Project totally captured the attention of my dog, Ace.
He was laying with his back to the television, watching me eat, when the jangling collar led him to turn his head a full 180 degrees to see what was going on.
Ace generally ignores television (I’ve yet to achieve that), so I was surprised when, about the time the dog knocks on the screen, Ace got up, walked over to the TV, sniffed a few times and then gave the dog’s image a big lick.
I guess that’s a paws up from him.
And I give the series of announcements, which feature former shelter dogs and are intended to encourage adoptions, a big thumbs up, too.
Jules — the dog in this one — was adopted by a family in 2010, and has since become a world traveler, going as far away as South Africa.
You can see the full series of announcements here.
Posted by John Woestendiek May 2nd, 2014 under Muttsblog, videos.
Tags: ace, adopt, adoption, ads, animals, awareness, dog, dogs, jules, marketing, pets, psa, public service announcement, rescue, screen, shelter, shelter pet project, shelters, television
PETA, knowing better than most how much cute and fuzzy things appeal to the public, has tapped Justin Bieber to start in his second public service announcement for the organization.
According to PETA, Bieber wants his fans to know that buying a dog or a cat from a pet store or a breeder takes a home away from a shelter animal, 3 to 4 million of which end up euthanized in America each year. Buying a dog, PETA says, supports puppy mills, operations in which dogs are raised in cramped, crude, and filthy conditions.
While preparing for the release of his debut album, My World, Bieber devoted some time to talk to peta2 about compassion for animals — something he says his dog Sam helped instill in him. ”We moved to a city where we didn’t really know anybody, so I kinda wanted a friend around. And Sam was kinda like that friend.”
Bieber appears not with Sam, but with a dog named Bijoux in the newest PETA spot.
“It’s really important that people adopt,” Bieber says. “I really encourage going out to an animal shelter or a place where you can get a dog that has been abandoned or doesn’t have a home.”
You can learn more about Justin Bieber and his public service announcement at peta2.com
Posted by John Woestendiek January 28th, 2011 under Muttsblog.
Tags: ad, adopt, adopt don't buy, adoption, advertisement, animals, bieber, bijoux, breeders, breeding, buying, cats, compassion, dog, dogs, don't buy, euthanasia, euthanized, justin, justin bieber, music, pet stores, peta, peta2, pets, pop, psa, public service announcement, puppy mills, rescue, sam, shelters, star
I’m all for giving dogs a voice, I just get a little creeped out when it’s a human one.
Talking dog movies, for example, strike me as another example of making them (dogs) more like us (humans), when they are perfect just as they are — and when they’re not, it’s usually because of something we humans imposed on them.
Nevertheless, this public service announcement from KnockOutDogFighting.org is so well done, and rings so true, and is for such a good cause, it’s worth a look.
The Knock Out Dog Fighting program is an award-winning anti-dogfighting campaign that makes use of professional athletes – professional boxers and fighters who partner with schools, juvenile detention facilities, community centers, community-based organizations, dog trainers, law enforcement agencies and gang prevention task forces with the goal of stopping cruelty and abuse.
The program identifies the underlying reasons kids and young adults are fighting dogs and provides resources and youth intervention programs to address those issues, working to help at-risk youth make better choices and develop empathy for animals.
Posted by John Woestendiek August 7th, 2010 under Muttsblog, videos.
Tags: abuse, animal welfare, animals, anti-dogfighting, campaign, crime, dog fighting, dogfighting, dogs, empathy, knock out dogfighting, knockoutdogfighting.org, pets, psa, public service announcement, talking dogs, torture, video, youth
Jane Lynch — the only thing I like about “Glee” — has made a public service announcement for PETA.
Lynch, who plays the surly Sue Sylvester, encourages pet owners to spay and neuter their animals.
“The good folks at PETA asked me to say a few words about the importance of good posture and personal hygiene — but I don’t want to talk about that,” she says in the ad. “I want to talk about the 4 million dogs and cats who are euthanized every year because there aren’t enough homes for all of them.”
Lynch also sent a letter to Chicago mayor Richard M. Daley urging him to support the passage of a bill — similar to one passed in Houston, Denver, New York and Los Angeles — that would require dogs and cats to be spayed or neutered.
Posted by John Woestendiek May 13th, 2010 under Muttsblog, videos.
Tags: ad, animals, dogs, glee, jane lynch, neuter, news, ohmidog!, overpopulation, people for the ethical treatment of animals, peta, pets, psa, public service announcement, spay
Here’s a not-too-heavy-handed public service announcement being aired by the SPCA of Malaysia.
The star of the spot is Duke, a former stray adopted by Richard and Chae Lin of the Gardner & Wife Theatre Company. You can read more about Duke, a mutt who has won several obedience awards, on his blog.
The ad, aimed at encouraging spaying and neutering, takes a light-hearted approach to a huge and serious problem — both in Malaysia and the U.S., where more than 6 million dogs and cats are dropped off at shelters each year, about half of whom end up being euthanized.
As the ad concludes: ”There are some things you can’t teach your dog. Be a responsible owner. Neuter or spay your pet.”
Posted by John Woestendiek October 21st, 2009 under Muttsblog.
Tags: adopt, animal welfare, condom, condoms, dog, dogs, duke, malaysia, neuter, pets, psa, public service announcement, rescue, shelters, spay, spca, video