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Tag: publications

Poop & Pooches: A magazine for dog haters

beleites

It began as a joke, and maybe sorta still is, but there’s now a real magazine in Germany devoted to dog haters.

Started by a frustrated freelance journalist who was bitten by a spitz as child, “Kot & Köter,” which translates to “Poop & Pooches” in English, has just produced its second issue.

It’s 48 pages long and include articles about how excessive and obsessive we humans can get when it comes to our dogs’ deaths, and their wardrobes; three poems devoted to the evils of dog poop; and a piece of fiction about a serial dog murderer.

“There are two types of people in Germany,”the magazine’s founder and editor, Wulf Beleites, tells the Wall Street Journal. “One type loves dogs. Another type doesn’t. These are my readers.”

As Beleites tells it, the idea started as a joke, way back in 1992, when he and three fellow journalists were sitting at a pub trying to think up absurd titles for magazines. As a joke, he trademarked the name “Kot & Köter,” and later a friend who publishes a newsletter of trademarked and copyrighted names available for purchase slipped the title into a listing.

A newspaper reporter spotted the unusual magazine title and published an article about it. After that, Beleites was interviewed on the radio and, in the ensuing 6 years, 18 more times by media outlets who didn’t realize his magazine didn’t exist. Beleites would go on air and talk about the downside of dogs — from barking and biting to smelling and shedding.

For some of the appearances, he was paid. At some of them, he was booed.

kotkoterThis year, Beleites — 67 and struggling to make a living as a freelance journalist — resuscitated the joke, only this time for real.

The new magazine is described as “satirical.” It pokes fun at how dog-crazy many of us become. But it’s a little mean and hateful as well.

The first issue came out in July, after Beleites launched an online fundraising campaign.

Poop & Pooches joins the ranks of at least a dozen magazines for dog lovers in Germany,  including Modern Dog, City Dog, Dog Avenue, Woof and SitzPlatzFuss, (which translates to SitStayHeel).

The first issue featured an article about Hitler and his dog; another looked at “slutty poodles.”

Beleites says he gets a lot of  hate mail, and angry phone calls, and he was chased out of a doggie boutique (by a human) when he stopped by in an effort to get it to sell his publication.

(Top photo: Associated Press)

Look what Cesar’s stepping into now

cesarmagTV’s “Dog Whisperer” has sniffed out some new turf: He’s launching a magazine that will hit newstands next week.

The magazine — dubbed Cesar’s Way – will be a joint venture between Cesar Millan and the New York sports management and entertainment firm IMG, the Wall Street Journal reports.

The Journal reports that the premier issue is heavy on celebrities, with Mariah Carey, Paris Hilton, Jennifer Aniston and their pets filling many of its pages. Articles seem to have a celebrity bent as well, including “Can Your Dog Fix Your Marriage? Just Ask Jada Pinkett Smith” and “7-Day Doggie Detox.”

IMG says it plans to publish two issues this year and six in 2010.

Millan, following in the footsteps of Opray Winfrey and Rachel Ray, will see if his fame parlays into newsstand sales. He’s listed as editorial director of the magazine.

The new magazine joins about 60 other dog-related titles in the U.S., including Dog Fancy, Doggie Aficionado and Urban Dog, according to the National Directory of Magazines.

The Journal says Cesar’s Way faces the worst ad climate in decades — one that has forced the closure of such magazines as CosmoGirl, House & Garden and Domino. In the first half of 2009, magazine ad revenue plunged 21% from a year earlier, according to the Publishers Information Bureau.

Nevertheless, IMG and Millan think they can profit from the 75 million dog owners in the U.S. and the “recession-resistance” of the pet industry. “People have continued to spend on their pets,” Millan said. “You always want to make sure your family is taken care of, and Americans believe the dog is part of the family.”

IMG isn’t the only company to see dollar signs in the pet market. Martha Stewart Living Omnimedia added a pet destination to its Web site this year. People Magazine introduced PeoplePets, and Honda is touting its pet-friendly Element with features such as a cushioned pet bed in the cargo area and a pet-restraint system.